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Analyzing preferences ranking when there are too many alternatives

Author

Listed:
  • Lam, K.Y.
  • Koning, A.J.
  • Franses, Ph.H.B.F.

Abstract

Consumer preferences can be measured by rankings of alternatives. When there are too many alternatives, this consumer task becomes complex. One option is to have consumers rank only a subset of the available alternatives. This has an impact on subsequent statistical analysis, as now a large amount of ties is observed. We propose a simple methodology to perform proper statistical analysis in this case. It also allows to test whether (parts of the) rankings are random or not. An illustration shows its ease of application.

Suggested Citation

  • Lam, K.Y. & Koning, A.J. & Franses, Ph.H.B.F., 2008. "Analyzing preferences ranking when there are too many alternatives," Econometric Institute Research Papers EI 2008-06, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    • Handle: RePEc:ems:eureir:11707
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    References listed on IDEAS

    as
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    2. John T. Gourville & Dilip Soman, 2005. "Overchoice and Assortment Type: When and Why Variety Backfires," Marketing Science, INFORMS, vol. 24(3), pages 382-395, July.
    3. Chernev, Alexander, 2003. "When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 170-183, September.
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    Keywords

    preferences; ranking; ties;
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