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Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of

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  1. Pillai, Kishore Gopalakrishna & Katsikeas, Constantine S. & Presi, Caterina, 2012. "Print advertising: Type size effects," Journal of Business Research, Elsevier, vol. 65(6), pages 865-868.
  2. Heribert Gierl & Tina Großmann, 2008. "Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter," Schmalenbach Journal of Business Research, Springer, vol. 60(4), pages 355-384, June.
  3. Medha Kulkarni & Leena B. Dam & Feeroj Nasirkhan Pathan & Vaibhav V. Vasundekar, 2024. "Evaluating Efficacy of Statutory Disclaimers of Mutual Funds on Novice and Seasoned Investors," Business Perspectives and Research, , vol. 12(1), pages 113-132, January.
  4. Pan, Yue & Zhang, Jason Q., 2011. "Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews," Journal of Retailing, Elsevier, vol. 87(4), pages 598-612.
  5. Samson, Alain & Voyer, Benjamin G., 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," LSE Research Online Documents on Economics 47252, London School of Economics and Political Science, LSE Library.
  6. Akter, Sonia & Bennett, Jeffrey W., 2009. "A cognitive psychological approach of analyzing preference uncertainty in contingent valuation," 2009 Conference (53rd), February 11-13, 2009, Cairns, Australia 47938, Australian Agricultural and Resource Economics Society.
  7. Rik Pieters & Michel Wedel, 2012. "Ad Gist: Ad Communication in a Single Eye Fixation," Marketing Science, INFORMS, vol. 31(1), pages 59-73, January.
  8. Bashar S. Gammoh & Kevin E. Voss & Ryan Skiver, 2011. "Consumer evaluation of continuous and discontinuous innovation," American Journal of Business, Emerald Group Publishing Limited, vol. 26(1), pages 65-79, April.
  9. Arun Vishwanath, 2015. "Diffusion of deception in social media: Social contagion effects and its antecedents," Information Systems Frontiers, Springer, vol. 17(6), pages 1353-1367, December.
  10. Beth Pontari & Andrea Stanaland & Tom Smythe, 2009. "Regulating Information Disclosure in Mutual Fund Advertising in the United States: Will Consumers Utilize Cost Information?," Journal of Consumer Policy, Springer, vol. 32(4), pages 333-351, December.
  11. Lifang Peng & Qinyu Liao & Xiaorong Wang & Xuanfang He, 2016. "Factors affecting female user information adoption: an empirical investigation on fashion shopping guide websites," Electronic Commerce Research, Springer, vol. 16(2), pages 145-169, June.
  12. Biswas, Dipayan & Pechmann, Cornelia, 2012. "What do these clinical trial results mean? How product efficacy judgments are affected by data partitioning, framing, and quantification," Organizational Behavior and Human Decision Processes, Elsevier, vol. 117(2), pages 341-350.
  13. Alain Samson & Benjamin G. Voyer, 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," AMS Review, Springer;Academy of Marketing Science, vol. 2(2), pages 48-71, December.
  14. Stephanie Watts Sussman & Wendy Schneier Siegal, 2003. "Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption," Information Systems Research, INFORMS, vol. 14(1), pages 47-65, March.
  15. Voss, Kevin E. & Mohan, Mayoor, 2016. "Corporate brand effects in brand alliances," Journal of Business Research, Elsevier, vol. 69(10), pages 4177-4184.
  16. Wang, Qiuzhen & Cui, Xiling & Huang, Liqiang & Dai, Yiling, 2016. "Seller reputation or product presentation? An empirical investigation from cue utilization perspective," International Journal of Information Management, Elsevier, vol. 36(3), pages 271-283.
  17. Lars Bergkvist & Charles R. Taylor, 2016. "Leveraged marketing communications: a framework for explaining the effects of secondary brand associations," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 157-175, December.
  18. Ehlers, L.H. & Storcken, A.J.A., 2001. "Arrow's Theorem in Spatial Environments, METEOR Research memorandum," Research Memorandum 015, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  19. Ana Lanero & José-Luis Vázquez & César Sahelices-Pinto, 2020. "Heuristic Thinking and Credibility of Organic Advertising Claims: The Role of Knowledge and Motivations," Sustainability, MDPI, vol. 12(21), pages 1-19, October.
  20. Theresa Eichhorn & Oliver Meixner, 2020. "Factors Influencing the Willingness to Pay for Aquaponic Products in a Developed Food Market: A Structural Equation Modeling Approach," Sustainability, MDPI, vol. 12(8), pages 1-19, April.
  21. Paul R. Steffens & Clinton S. Weeks & Per Davidsson & Lauren Isaak, 2014. "Shouting from the Ivory Tower: A Marketing Approach to Improve Communication of Academic Research to Entrepreneurs," Entrepreneurship Theory and Practice, , vol. 38(2), pages 399-426, March.
  22. Jens Eger & Sebastian H. Schneider & Martin Bruder & Solveig H. Gleser, 2023. "Does Evidence Matter? The Impact of Evidence Regarding Aid Effectiveness on Attitudes Towards Aid," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 35(5), pages 1149-1172, October.
  23. Ouwersloot, J. & Tudorica, A., 2001. "Brand personality creation through advertising," Research Memorandum 039, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  24. de Kerviler, Gwarlann & Demoulin, Nathalie T.M. & Zidda, Pietro, 2016. "Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 334-344.
  25. Algharabat, Raed & Abdallah Alalwan, Ali & Rana, Nripendra P. & Dwivedi, Yogesh K., 2017. "Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 203-217.
  26. Abdullah Malik & Bushan D. Sudhakar, 2014. "Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature," International Review of Management and Marketing, Econjournals, vol. 4(4), pages 259-275.
  27. Ladeira, Wagner & Rasul, Tareq & Perin, Marcelo Gattermann & Santini, Fernando, 2023. "The bright side of disorganization: When surprise generates low-price signals," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  28. Andreas Hüsser & Werner Wirth, 2013. "Gravitation Toward Prior Performance in Mutual Fund Advertisings: Do Consumer Investors' Processing Abilities Account for Biased Information Processing?," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(2), pages 219-242, July.
  29. Allison, Thomas H. & Davis, Blakley C. & Webb, Justin W. & Short, Jeremy C., 2017. "Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance," Journal of Business Venturing, Elsevier, vol. 32(6), pages 707-725.
  30. Dongnyok Shim & Jin Gyo Kim & Jorn Altmann, 2016. "Identifying Key Drivers and Bottlenecks in the Adoption of E-Book Readers in Korea," TEMEP Discussion Papers 2016129, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jan 2016.
  31. Suri, Rajneesh & Long, Mary & Monroe, Kent B., 2003. "The impact of the Internet and consumer motivation on evaluation of prices," Journal of Business Research, Elsevier, vol. 56(5), pages 379-390, May.
  32. Lingling Pan & Gerry McNamara & Jennifer J. Lee & Jerayr (John) Haleblian & Cynthia E. Devers, 2018. "Give it to us straight (most of the time): Top managers’ use of concrete language and its effect on investor reactions," Strategic Management Journal, Wiley Blackwell, vol. 39(8), pages 2204-2225, August.
  33. Shiv, Baba & Fedorikhin, Alexander, 2002. "Spontaneous versus Controlled Influences of Stimulus-Based Affect on Choice Behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 87(2), pages 342-370, March.
  34. Daan Stam & Robert G. Lord & Daan van Knippenberg & Barbara Wisse, 2014. "An Image of Who We Might Become: Vision Communication, Possible Selves, and Vision Pursuit," Organization Science, INFORMS, vol. 25(4), pages 1172-1194, August.
  35. Xiangyu Wang & Min Zhang & Weiguo Fan & Kang Zhao, 2022. "Understanding the spread of COVID‐19 misinformation on social media: The effects of topics and a political leader's nudge," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(5), pages 726-737, May.
  36. Boyle, Erik S., 2024. "How do auditors’ use of industry norms differentially impact management evaluations of audit quality under principles-based and rules-based accounting standards?," Journal of International Accounting, Auditing and Taxation, Elsevier, vol. 54(C).
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