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Brand personality creation through advertising

Author

Listed:
  • Ouwersloot, J.

    (Marketing & Supply Chain Management)

  • Tudorica, A.

    (Externe publicaties SBE)

Abstract

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Suggested Citation

  • Ouwersloot, J. & Tudorica, A., 2001. "Brand personality creation through advertising," Research Memorandum 039, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    • Handle: RePEc:unm:umamet:2001039
    DOI: 10.26481/umamet.2001039
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    References listed on IDEAS

    as
    1. van Osselaer, Stijn M J & Alba, Joseph W, 2000. "Consumer Learning and Brand Equity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(1), pages 1-16, June.
    2. Celsi, Richard L & Olson, Jerry C, 1988. "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 210-224, September.
    3. Mick, David Glen, 1992. "Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(4), pages 411-424, March.
    4. Ratneshwar, S & Chaiken, Shelly, 1991. "Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 52-62, June.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Theo Lieven, 2017. "How to create reproducible brand personality scales," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 592-608, November.
    2. W. M. C. Bandara Wanninayake & Miloslava Chovancová, 2012. "Store personality and behavioral intentions of customers: a comparative study of retail industry in the Czech Republic and Sri Lanka," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 60(7), pages 477-484.
    3. Lombart, Cindy & Louis, Didier, 2012. "Consumer satisfaction and loyalty: Two main consequences of retailer personality," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 644-652.
    4. Jitendra K. Das & Om Prakash & Varsha Khattri, 2016. "Brand Image Mapping: A Study on Bathing Soaps," Global Business Review, International Management Institute, vol. 17(4), pages 870-885, August.

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