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Using Drama to Persuade

Citations

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Cited by:

  1. Sun, Yuan & Chen, Jin & Sundar, S. Shyam, 2024. "Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity," Journal of Business Research, Elsevier, vol. 172(C).
  2. Flurry, L. A. & Burns, Alvin C., 2005. "Children's influence in purchase decisions: a social power theory approach," Journal of Business Research, Elsevier, vol. 58(5), pages 593-601, May.
  3. Quesenberry, Keith A. & Coolsen, Michael K., 2019. "Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 1-16.
  4. Maud Derbaix & Dominique Bourgeon-Renault & Elodie Jarrier & Christine Petr, 2017. "Transmedia Experience and Narrative Transportation," Post-Print hal-02139818, HAL.
  5. Gensler, Sonja & Völckner, Franziska & Liu-Thompkins, Yuping & Wiertz, Caroline, 2013. "Managing Brands in the Social Media Environment," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 242-256.
  6. Thales Teixeira & Rosalind Picard & Rana el Kaliouby, 2014. "Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study," Marketing Science, INFORMS, vol. 33(6), pages 809-827, November.
  7. Ertimur, Burçak & Gilly, Mary C., 2012. "So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them," Journal of Interactive Marketing, Elsevier, vol. 26(3), pages 115-130.
  8. Dessart, Laurence & Pitardi, Valentina, 2019. "How stories generate consumer engagement: An exploratory study," Journal of Business Research, Elsevier, vol. 104(C), pages 183-195.
  9. Daniel Romer & Patrick Jamieson, 2014. "Violence in Popular U.S. Prime Time TV Dramas and the Cultivation of Fear: A Time Series Analysis," Media and Communication, Cogitatio Press, vol. 2(2), pages 31-41.
  10. Cao, Xinyue & Qu, Zhirui & Liu, Yan & Hu, JiaJing, 2021. "How the destination short video affects the customers' attitude: The role of narrative transportation," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  11. Kai Dominik Renchen, 2020. "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 6(2), pages 138-153.
  12. Brian Hughes & Cynthia Miller-Idriss & Rachael Piltch-Loeb & Beth Goldberg & Kesa White & Meili Criezis & Elena Savoia, 2021. "Development of a Codebook of Online Anti-Vaccination Rhetoric to Manage COVID-19 Vaccine Misinformation," IJERPH, MDPI, vol. 18(14), pages 1-18, July.
  13. Ali Tezer & H. Onur Bodur & Bianca Grohmann, 2020. "Communicating brand biographies effectively: the role of communication source," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 712-733, July.
  14. Shuili Du & C. B. Bhattacharya & Sankar Sen, 2011. "Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier," Management Science, INFORMS, vol. 57(9), pages 1528-1545, March.
  15. Zhao, Zhenzhen & Renard, Damien, 2018. "Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses," Journal of Interactive Marketing, Elsevier, vol. 41(C), pages 94-103.
  16. Elodie Jarrier & Dominique Bourgeon-Renault & Maud Derbaix & Christine Petr, 2017. "Narrative transportation scale: Measure development for transmedia experience," Post-Print hal-02139849, HAL.
  17. AJILORE Kolade Ph.D. & AROWA O. Oladipo, 2022. "Contemporary Issues on Usage of Humour and Drama Advertising Appeals in Television Advertising in Nigeria: A Conceptual Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(10), pages 792-799, October.
  18. Appel, Markus, 2022. "Affective resistance to narrative persuasion," Journal of Business Research, Elsevier, vol. 149(C), pages 850-859.
  19. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Chen-Hao Liu, 2018. "Understanding the influences of story elements in service businesses," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 601-619, September.
  20. Dharun Kasilingam & Soundararaj Ajitha, 2022. "Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 341-362, July.
  21. Shuili Du & Edward Vieira, 2012. "Striving for Legitimacy Through Corporate Social Responsibility: Insights from Oil Companies," Journal of Business Ethics, Springer, vol. 110(4), pages 413-427, November.
  22. Hamby, Anne & Daniloski, Kim & Brinberg, David, 2015. "How consumer reviews persuade through narratives," Journal of Business Research, Elsevier, vol. 68(6), pages 1242-1250.
  23. Arora, Anshu Saxena & Sivakumar, K. & Pavlou, Paul A., 2021. "Social capacitance: Leveraging absorptive capacity in the age of social media," Journal of Business Research, Elsevier, vol. 124(C), pages 342-356.
  24. La Torre, Matteo & Dumay, John & Rea, Michele Antonio & Abhayawansa, Subhash, 2020. "A journey towards a safe harbour: The rhetorical process of the International Integrated Reporting Council," The British Accounting Review, Elsevier, vol. 52(2).
  25. Tjaša Alegro & Maja Turnšek, 2020. "Striving to Be Different but Becoming the Same: Creativity and Destination Brands’ Promotional Videos," Sustainability, MDPI, vol. 13(1), pages 1-16, December.
  26. Paul J. H. Schoemaker, 2023. "Exploring scenario planning through controlled experimentation: Commentary on Derbyshire et al. (2022)," Futures & Foresight Science, John Wiley & Sons, vol. 5(2), June.
  27. Shuili Du & C.B. Bhattacharya & Sankar Sen, 2010. "Corporate social responsibility and competitive advantage: Overcoming the trust barrier," ESMT Research Working Papers ESMT-10-006, ESMT European School of Management and Technology.
  28. Ardelet, Caroline & Slavich, Barbara & de Kerviler, Gwarlann, 2015. "Self-referencing narratives to predict consumers' preferences in the luxury industry: A longitudinal study," Journal of Business Research, Elsevier, vol. 68(9), pages 2037-2044.
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