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Transmedia Experience and Narrative Transportation

Author

Listed:
  • Maud Derbaix

    (Kedge BS - Kedge Business School)

  • Dominique Bourgeon-Renault

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Elodie Jarrier

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • Christine Petr

    (UBS - Université de Bretagne Sud)

Abstract

The aim of this research is to better understand the impact of transmedia storytelling on consumers' experiences in the cultural field (e.g., at a museum or heritage site). Transmedia storytelling refers to the interaction among different forms of media leading to convergence (telling a single story across multiple platforms and forms, namely, using digital technologies). This article discusses whether this multidimensionality of platforms enables a greater appropriation of the story and improves consumers' experience with the cultural object and whether the transmedia experience can lead to a positive attitude toward transmedia platforms and the cultural object.

Suggested Citation

  • Maud Derbaix & Dominique Bourgeon-Renault & Elodie Jarrier & Christine Petr, 2017. "Transmedia Experience and Narrative Transportation," Post-Print hal-02139818, HAL.
    • Handle: RePEc:hal:journl:hal-02139818
    Note: View the original document on HAL open archive server: https://hal.science/hal-02139818
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    References listed on IDEAS

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