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Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

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Cited by:

  1. Xu, Zhen & Islam, Tahir & Liang, Xiaobei & Akhtar, Naeem & Shahzad, Mohsin, 2021. "‘I'm like you, and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  2. Chao-Ming Yang, 2020. "Influences of Product Involvement and Symbolic Consumption Cues in Advertisements on Consumer Attitudes," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(2), pages 1-15, March.
  3. Bryan Cheng-Yu Hsu & Yu-Feng Wu & Hsin-Wei Chen & Man-Lai Cheung, 2020. "How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life," Sustainability, MDPI, vol. 12(19), pages 1-14, October.
  4. Haeok Liz Kim & Sunghyup Sean Hyun, 2021. "Developing a Stigma Scale for the Workplace: Focus on an Airline Cabin Crew," IJERPH, MDPI, vol. 18(8), pages 1-20, April.
  5. Ahn, SooKyoung & Kim, HeaJung & Forney, Judith A., 2009. "Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 477-485.
  6. Erik Hunter & Per Davidsson, 2007. "Celebrity entrepreneurship: communication effectiveness through perceived involvement," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 4(5), pages 505-527.
  7. repec:dau:papers:123456789/3605 is not listed on IDEAS
  8. Jong-Woo Jun & Jun-Hyuk Cho & Ji-Hoon Lee, 2021. "Why Do Koreans Love Ethnic Players in the MLB? A Focus on Ethnic Identity and Player Identification," Sustainability, MDPI, vol. 13(23), pages 1-10, November.
  9. Lin, Lily & Hoegg, JoAndrea & Aquino, Karl, 2018. "When Beauty Backfires: The Effects of Server Attractiveness on Consumer Taste Perceptions," Journal of Retailing, Elsevier, vol. 94(3), pages 296-311.
  10. Wan, Fang & Ansons, Tamara L. & Chattopadhyay, Amitava & Leboe, Jason P., 2013. "Defensive reactions to slim female images in advertising: The moderating role of mode of exposure," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 37-46.
  11. Wu, Daoyou & Guo, Kun & He, Qiuyan & Zhang, Ju, 2023. "The impact of live streamers' improvisational responses to unexpected events on their entrepreneurial performance," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  12. Yuan, Chun Lin & Kim, Juran & Kim, Sang Jin, 2016. "Parasocial relationship effects on customer equity in the social media context," Journal of Business Research, Elsevier, vol. 69(9), pages 3795-3803.
  13. Bone, Paula Fitzgerald, 1995. "Word-of-mouth effects on short-term and long-term product judgments," Journal of Business Research, Elsevier, vol. 32(3), pages 213-223, March.
  14. Fink, Janet S. & Parker, Heidi M. & Cunningham, George B. & Cuneen, Jacquelyn, 2012. "Female athlete endorsers: Determinants of effectiveness," Sport Management Review, Elsevier, vol. 15(1), pages 13-22.
  15. repec:dau:papers:123456789/4243 is not listed on IDEAS
  16. Mi Zhou & Srijith Rajamohan & Valisa Hedrick & Sofia Rincón-Gallardo Patiño & Faiz Abidi & Nicholas Polys & Vivica Kraak, 2019. "Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017," IJERPH, MDPI, vol. 16(19), pages 1-18, October.
  17. Ilicic, Jasmina & Baxter, Stacey M. & Kulczynski, Alicia, 2016. "White eyes are the window to the pure soul: Metaphorical association and overgeneralization effects for spokespeople with limbal rings," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 840-855.
  18. Lin Fang & Yanqing Jiang, 2015. "Persuasiveness of celebrity endorsed advertising and a new model for celebrity endorser selection," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 5(8), pages 153-173, August.
  19. Leyla Jaoued-Abassi & Jean-Louis Chandon, 2007. "Celebrity endorsement in advertising: Are celebrity ads more effective than ads with unknown model or pure product ads? [Endossement par les célébrités : Les annonces avec endosseur célèbre sont-el," Post-Print hal-01128179, HAL.
  20. Wen-Chih Yeh & Chun-Chang Lee & Cheng Yu & Pei-Shan Wu & Jia-Yu Chang & Jiun-Hau Huang, 2020. "The Impact of the Physical Attractiveness and Intellectual Competence on Loyalty," Sustainability, MDPI, vol. 12(10), pages 1-23, May.
  21. Chang Joseph W., 2017. "Moral character effects in endorser perception," Management & Marketing, Sciendo, vol. 12(2), pages 171-188, June.
  22. Omotayo OYENIYI, 2014. "Celebrity Endorsements And Product Performance: A Study Of Nigerian Consumer Markets," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 41-51, May.
  23. Kuo, Andrew & Rice, Dan Hamilton & Fennell, Patrick, 2016. "How fitting! The influence of fence-context fit on price discrimination fairness," Journal of Business Research, Elsevier, vol. 69(8), pages 2634-2640.
  24. Weismueller, Jason & Harrigan, Paul & Wang, Shasha & Soutar, Geoffrey N., 2020. "Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media," Australasian marketing journal, Elsevier, vol. 28(4), pages 160-170.
  25. Zhu, Xiajing & Teng, Lefa & Foti, Lianne & Yuan, Yige, 2019. "Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation," Journal of Business Research, Elsevier, vol. 103(C), pages 301-309.
  26. Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019. "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 5-17, December.
  27. Mohammadhossein Soleimani & Mahdokht Safarpour & Javad Tahmasebi & Seyed Mohammad Mirmahdi Komejani, 2020. "The Effect of Celebrity Endorsement on Brand Reputation: Α Case Study," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 10(4), pages 68-80.
  28. Dabiran, Ehsan & Farivar, Samira & Wang, Fang & Grant, Gerald, 2024. "Virtually human: anthropomorphism in virtual influencer marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  29. Mohan, Mayoor & Ferguson, Jodie L. & Huhmann, Bruce A., 2022. "Endorser gender and age effects in B2B advertising," Journal of Business Research, Elsevier, vol. 148(C), pages 60-75.
  30. repec:dau:papers:123456789/4257 is not listed on IDEAS
  31. repec:dau:papers:123456789/4233 is not listed on IDEAS
  32. Campbell, Colin & Farrell, Justine Rapp, 2020. "More than meets the eye: The functional components underlying influencer marketing," Business Horizons, Elsevier, vol. 63(4), pages 469-479.
  33. Kevin P. Gwinner & Brian V. Larson & Scott R. Swanson, 2009. "Image Transfer In Corporate Event Sponsorship: Assessing The Impact Of Team Identification And Event-Sponsor Fit," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 2(1), pages 1-15.
  34. Zhou, Lianxi & Poon, Patrick & Wang, Haizhong, 2015. "Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China," Journal of Business Research, Elsevier, vol. 68(3), pages 561-568.
  35. Hwang, Jinsoo & Han, Heesup, 2014. "Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry," Tourism Management, Elsevier, vol. 40(C), pages 244-259.
  36. Daha Tijjani Abdurrahaman & Zahir Osman, 2017. "Development of conceptual framework for Nigerian generation Y-ers’ purchase intention and response towards indigenous celebrity-endorsed products: A PLS-SEM Study on Selected Mobile Service Provider," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 3(1), pages 49-59.
  37. Oghazi, Pejvak, 2016. "Beautiful teaching and good performance," Journal of Business Research, Elsevier, vol. 69(5), pages 1887-1891.
  38. Ilicic, Jasmina & Webster, Cynthia M., 2011. "Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention," Australasian marketing journal, Elsevier, vol. 19(4), pages 230-237.
  39. Nathalie Fleck-Dousteyssier & Elyette Roux & Denis Darpy, 2006. "La congruence dans le parrainage : définition, rôle et mesure," Post-Print hal-01518919, HAL.
  40. Chiosa Ana Raluca, 2012. "Celebrity Endorsement Strategy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 75-79, September.
  41. Sue Bridgewater, 2014. "Sponsorship and football," Chapters, in: John Goddard & Peter Sloane (ed.), Handbook on the Economics of Professional Football, chapter 8, pages 117-129, Edward Elgar Publishing.
  42. Passent Tantawi & Heba Sadek, 2019. "The impact of celebrity endorsement in cause related marketing campaigns on audiences’ behavioral intentions: Egypt case," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 293-311, December.
  43. Chae Hyun Lee & Han Na Lee & Jeong Il Choi, 2023. "The Influence of Characteristics of Mobile Live Commerce on Purchase Intention," Sustainability, MDPI, vol. 15(7), pages 1-13, March.
  44. Chyong-ling Lin & Jin-Tsann Yeh, 2013. "Modeling religious involvement: a qualitative integration based on female role visualization consumption," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 561-566, January.
  45. Belanche, Daniel & Casaló, Luis V. & Flavián, Marta & Ibáñez-Sánchez, Sergio, 2021. "Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  46. Yong-Ki Lee & Byung-Ho Choi & Dong Jin Kim & Sunghyup Sean Hyun, 2014. "Relational benefits, their consequences, and customer membership types," The Service Industries Journal, Taylor & Francis Journals, vol. 34(3), pages 230-250, February.
  47. Yogesh Upadhyay & S. K. Singh, 2010. "When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?," Vision, , vol. 14(1-2), pages 67-78, January.
  48. Bhattacharya, Mihir & Mukherjee, Saptarshi & Sonal, Ruhi, 2021. "Frame-based stochastic choice rule," Journal of Mathematical Economics, Elsevier, vol. 97(C).
  49. Gonzalez-Vallejo, Claudia & Reid, Aaron A., 2006. "Quantifying persuasion effects on choice with the decision threshold of the stochastic choice model," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(2), pages 250-267, July.
  50. Carlson, Brad D. & Donavan, D. Todd & Deitz, George D. & Bauer, Brittney C. & Lala, Vishal, 2020. "A customer-focused approach to improve celebrity endorser effectiveness," Journal of Business Research, Elsevier, vol. 109(C), pages 221-235.
  51. Veronica Gabrielli & Ilaria Baghi, 2019. "How to choose the endorser: An experimental analysis on the effects of fit and notoriety," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(4), pages 57-89.
  52. Victoria-Sophie Osburg & Vignesh Yoganathan & Boris Bartikowski & Hongfei Liu & Micha Strack, 2020. "Effects of Ethical Certification and Ethical eWoM on Talent Attraction," Journal of Business Ethics, Springer, vol. 164(3), pages 535-548, July.
  53. Erfgen, Carsten & Zenker, Sebastian & Sattler, Henrik, 2015. "The vampire effect: When do celebrity endorsers harm brand recall?," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 155-163.
  54. repec:dau:papers:123456789/4202 is not listed on IDEAS
  55. Ge Gao & Mustafa Caglayan & Yuelei Li & Oleksandr Talavera, 2021. "Expert imitation in P2P markets," Manchester School, University of Manchester, vol. 89(5), pages 470-485, September.
  56. Lars Bergkvist & Charles R. Taylor, 2016. "Leveraged marketing communications: a framework for explaining the effects of secondary brand associations," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 157-175, December.
  57. McCormick, Karla, 2016. "Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 39-45.
  58. Jeakang Heo & Yongjune Kim & Jinzhe Yan, 2020. "Sustainability of Live Video Streamer’s Strategies: Live Streaming Video Platform and Audience’s Social Capital in South Korea," Sustainability, MDPI, vol. 12(5), pages 1-13, March.
  59. Swagata Chakraborty & Amrut Sadachar, 2022. "“Why Should I Buy Sustainable Apparel?” Impact of User-Centric Advertisements on Consumers’ Affective Responses and Sustainable Apparel Purchase Intentions," Sustainability, MDPI, vol. 14(18), pages 1-28, September.
  60. Cho, Yoon-Na & Baskin, Ernest, 2018. "It's a match when green meets healthy in sustainability labeling," Journal of Business Research, Elsevier, vol. 86(C), pages 119-129.
  61. Leonardo Aureliano da Silva & Evandro Luiz Lopes & Otávio Bandeira De Lamônica Freire & Dirceu da Silva, 2015. "The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study," Brazilian Business Review, Fucape Business School, vol. 12(4), pages 57-78, June.
  62. Haina Ding & Alexander Molchanov & Philip Stork, 2011. "The value of celebrity endorsements: A stock market perspective," Marketing Letters, Springer, vol. 22(2), pages 147-163, June.
  63. Elgaaied-Gambier, Leila & Monnot, Elisa & Reniou, Fanny, 2018. "Using descriptive norm appeals effectively to promote green behavior," Journal of Business Research, Elsevier, vol. 82(C), pages 179-191.
  64. Zamudio, César, 2016. "Matching with the stars: How brand personality determines celebrity endorsement contract formation," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 409-427.
  65. Marco Caiffa & Vincenzo Farina & Lucrezia Fattobene, 2020. "All that glitters is not gold: CEOs' celebrity beyond media content," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 25(3), pages 444-460, July.
  66. Karasiewicz Grzegorz & Kowalczuk Martyna, 2014. "Effect of Celebrity Endorsement in Advertising Activities by Product Type," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 44(1), pages 74-91, December.
  67. Liu, Shixiong & Wen, Xiaoshan & Wei, Lina & Zhao, Weihong, 2013. "Advertising persuasion in China: Using Mandarin or Cantonese?," Journal of Business Research, Elsevier, vol. 66(12), pages 2383-2389.
  68. Saldanha, Natalya & Mulye, Rajendra & Rahman, Kaleel, 2018. "Who is the attached endorser? An examination of the attachment-endorsement spectrum," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 242-250.
  69. Irene Roozen & Christel Claeys, 2010. "The Relative Effectiveness of Celebrity Endorsement for Print Advertisement," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(1), pages 76-89.
  70. Namhyun Um, 2022. "Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement," Sustainability, MDPI, vol. 14(5), pages 1-9, March.
  71. Sung-Bum Kim & Seunghwan Lee & Dae-Young Kim, 2018. "The effect of service providers’ facial hair on restaurant customers’ perceptions," Service Business, Springer;Pan-Pacific Business Association, vol. 12(2), pages 277-303, June.
  72. Venciute, Dominyka & Mackeviciene, Ieva & Kuslys, Marius & Correia, Ricardo Fontes, 2023. "The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  73. Hall, Matthew J. & Carlson, Les & Gentry, James W., 2024. "“Aha! I knew that voice sounded familiar!”: Recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight," Journal of Business Research, Elsevier, vol. 174(C).
  74. Leyla Jaoued-Abassi & Jean-Louis Chandon, 2006. "Celebrity endorsement in advertising: The mediating role of self-congruity [Efficacité de l’endossement par les célébrité en publicité : Rôle médiateur de la congruence avec l’image de soi]," Post-Print hal-01128188, HAL.
  75. Lazar Laura & Pop Mihai-Ionuţ, 2021. "Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 31(3), pages 60-74, September.
  76. Raphaëlle Butori & Béatrice Parguel, 2010. "When students give biased responses to researchers: An exploration of traditional paper vs. computerized self-administration," Post-Print halshs-00636231, HAL.
  77. Johannes Knoll & Jörg Matthes, 2017. "The effectiveness of celebrity endorsements: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 55-75, January.
  78. Maria Teresa Cuomo & Pantea Foroudi & Debora Tortora & Shahzeb Hussain & T.C. Melewar, 2019. "Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption," Sustainability, MDPI, vol. 11(23), pages 1-21, November.
  79. N. Thamaraiselvan & B. Senthil Arasu & J. Daniel Inbaraj, 2017. "Role of celebrity in cause related marketing," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(3), pages 341-357, September.
  80. Abdullah Malik & Bushan D. Sudhakar, 2014. "Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature," International Review of Management and Marketing, Econjournals, vol. 4(4), pages 259-275.
  81. Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ, 2014. "Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 66-77.
  82. Rakesh Kumar & Vibhuti Tripathi, 2022. "Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach," Global Business Review, International Management Institute, vol. 23(2), pages 440-459, April.
  83. Pallavi Dogra & Rishi Raj Sharma, 2019. "Modelling the Effects of Financial Services Advertising on Financial Product Purchase: An Empirical Validation," Vision, , vol. 23(4), pages 418-431, December.
  84. Hélia Gonçalves Pereira & António Carvalho & Sofia Lopes Portela, 2015. "The Managerial and Economic Effects of Celebrity Endorsement on Consumer Purchasing Intentions," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 5(2), pages 898-898.
  85. Hann Earl Kim & Johannes M. Pennings, 2009. "Innovation and Strategic Renewal in Mature Markets: A Study of the Tennis Racket Industry," Organization Science, INFORMS, vol. 20(2), pages 368-383, April.
  86. Moore, David J. & Homer, Pamela Miles, 2008. "Self-brand connections: The role of attitude strength and autobiographical memory primes," Journal of Business Research, Elsevier, vol. 61(7), pages 707-714, July.
  87. Bertele, Kerrie & Feiereisen, Stephanie & Storey, Chris & van Laer, Tom, 2020. "It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services," Journal of Business Research, Elsevier, vol. 107(C), pages 38-49.
  88. Koo, Jakeun & Lee, Younghan, 2019. "Sponsor-event congruence effects: The moderating role of sport involvement and mediating role of sponsor attitudes," Sport Management Review, Elsevier, vol. 22(2), pages 222-234.
  89. Ritesh Jain & Edwina Luck & Shane Mathews & Lisa Schuster, 2022. "Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
  90. Cheng, Yin-Hui & Chuang, Shih-Chieh & Pei-I Yu, Annie & Lai, Wan-Ting, 2019. "Change in your wallet, change your choice: The effect of the change-matching heuristic on choice," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 67-76.
  91. Nilesh Arora & Sanjeev Prashar & Chandan Parsad & Sai Vijay Tata, 2019. "Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 179-195, September.
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  93. Lauren Kim, Naeun & Ellie Jin, Byoungho, 2023. "Does beauty encourage sharing? Exploring the role of physical attractiveness and racial similarity in collaborative fashion consumption," Journal of Business Research, Elsevier, vol. 165(C).
  94. Magdalena Bekk & Matthias Spörrle & Franziska Völckner & Erika Spieß & Ralph Woschée, 2017. "What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising," Marketing Letters, Springer, vol. 28(4), pages 509-522, December.
  95. Veronica L. Thomas & Kendra Fowler & Christina Saenger, 2020. "Celebrity influence on word of mouth: the interplay of power states and power expectations," Marketing Letters, Springer, vol. 31(1), pages 105-120, March.
  96. Chandan Andanesh Chavadi & Monika Sirothiya & Vishwanatha M.R. & Prashant V. Yatgiri, 2024. "Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective," IIM Kozhikode Society & Management Review, , vol. 13(2), pages 184-209, July.
  97. El Hedhli, Kamel & Zourrig, Haithem & Becheur, Imene, 2021. "Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  98. Xing, Xiaoyan & Chalip, Laurence, 2006. "Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models," Sport Management Review, Elsevier, vol. 9(1), pages 49-78, May.
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  100. Sarah Clemente & Eric Dolansky & Antonia Mantonakis & Katherine White, 2014. "The effects of perceived product-extrinsic cue incongruity on consumption experiences: The case of celebrity sponsorship," Marketing Letters, Springer, vol. 25(4), pages 373-384, December.
  101. Bartikowski, Boris & Fastoso, Fernando & Gierl, Heribert, 2019. "Luxury cars Made-in-China: Consequences for brand positioning," Journal of Business Research, Elsevier, vol. 102(C), pages 288-297.
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