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Beautiful teaching and good performance

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  • Oghazi, Pejvak

Abstract

Research on the consequences of being physically attractive during the last century concludes almost unanimously that attractive people do better than less attractive individuals do in most aspects of life. This study tries to determine whether this effect also influences students' perceptions of the performance of higher educational services. A review of relevant literature and subsequent analysis of empirical data from 180 university courses reveals that the perceived physical attractiveness of university instructors positively affects the perceived performance of the instructors and the performance of the university courses they provide in northern Europe.

Suggested Citation

  • Oghazi, Pejvak, 2016. "Beautiful teaching and good performance," Journal of Business Research, Elsevier, vol. 69(5), pages 1887-1891.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:5:p:1887-1891
    DOI: 10.1016/j.jbusres.2015.10.074
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    References listed on IDEAS

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    1. Hamermesh, Daniel S. & Parker, Amy, 2005. "Beauty in the classroom: instructors' pulchritude and putative pedagogical productivity," Economics of Education Review, Elsevier, vol. 24(4), pages 369-376, August.
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    Cited by:

    1. Wen-Chih Yeh & Chun-Chang Lee & Cheng Yu & Pei-Shan Wu & Jia-Yu Chang & Jiun-Hau Huang, 2020. "The Impact of the Physical Attractiveness and Intellectual Competence on Loyalty," Sustainability, MDPI, vol. 12(10), pages 1-23, May.
    2. Ahmed, Shaker & Ranta, Mikko & Vähämaa, Emilia & Vähämaa, Sami, 2023. "Facial attractiveness and CEO compensation: Evidence from the banking industry," Journal of Economics and Business, Elsevier, vol. 123(C).
    3. Canace, Thomas G. & Cianci, Anna M. & (Kelvin) Liu, Xiaotao & Tsakumis, George T., 2020. "Paid for looks when others are looking: CEO facial traits, compensation, and corporate visibility," Journal of Business Research, Elsevier, vol. 115(C), pages 85-100.

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