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Ad Revenue and Content Commercialization: Evidence from Blogs

Citations

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Cited by:

  1. Hsing Kenneth Cheng & D. Daniel Sokol & Xinyu Zang, 2024. "The rise of empirical online platform research in the new millennium," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 33(2), pages 416-451, March.
  2. Sanjay Jain & Kun Qian, 2021. "Compensating Online Content Producers: A Theoretical Analysis," Management Science, INFORMS, vol. 67(11), pages 7075-7090, November.
  3. Tobias Regner, 2021. "Crowdfunding a monthly income: an analysis of the membership platform Patreon," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(1), pages 133-142, March.
  4. Han, Nianchen & Zhang, Yuchen & Tong, Tony W., 2024. "Appropriability risk and knowledge search on digital platforms," Research Policy, Elsevier, vol. 53(7).
  5. Peitz, Martin & Reisinger, Markus, 2014. "The Economics of Internet Media," Working Papers 14-23, University of Mannheim, Department of Economics.
  6. Liang Chen & Sali Li & Jiang Wei & Yang Yang, 2022. "Externalization in the platform economy: Social platforms and institutions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(8), pages 1805-1816, October.
  7. Yuchen Zhang & Jingjing Li & Tony W. Tong, 2022. "Platform governance matters: How platform gatekeeping affects knowledge sharing among complementors," Strategic Management Journal, Wiley Blackwell, vol. 43(3), pages 599-626, March.
  8. Batikas, Michail & Claussen, Jörg & Peukert, Christian, 2019. "Follow the money: Online piracy and self-regulation in the advertising industry," International Journal of Industrial Organization, Elsevier, vol. 65(C), pages 121-151.
  9. Zhuoxin Li & Sirkka L. Jarvenpaa, 2015. "Motivating IT-Mediated Crowds: The Effect of Goal Setting on Project Performance in Online Crowdfunding," Working Papers 15-07, NET Institute.
  10. Charles Angelucci & Julia Cage, 2019. "Newspapers in Times of Low Advertising Revenues," SciencePo Working papers hal-03391880, HAL.
  11. Charles Angelucci & Julia Cagé, 2019. "Newspapers in Times of Low Advertising Revenues," American Economic Journal: Microeconomics, American Economic Association, vol. 11(3), pages 319-364, August.
  12. Xiaolin Li & Chenxi Liao & Ying Xie, 2021. "Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry," Marketing Science, INFORMS, vol. 40(4), pages 685-707, July.
  13. Yonghong Sun, 2023. "An economic analysis of different types of subsidies by UGC platforms," Information Technology and Management, Springer, vol. 24(3), pages 221-231, September.
  14. Hinnosaar, Marit, 2019. "Gender inequality in new media: Evidence from Wikipedia," Journal of Economic Behavior & Organization, Elsevier, vol. 163(C), pages 262-276.
  15. Myounggu Lee & Hye-jin Kim, 2024. "Exploring determinants of digital music success in South Korea," Electronic Commerce Research, Springer, vol. 24(3), pages 1659-1680, September.
  16. Jing Wang & Gen Li & Kai-Lung Hui, 2022. "Monetary Incentives and Knowledge Spillover: Evidence from a Natural Experiment," Management Science, INFORMS, vol. 68(5), pages 3549-3572, May.
  17. repec:hal:spmain:info:hdl:2441/4edekc99or8n2bu86nu4ua8adl is not listed on IDEAS
  18. Yu-Kai Lin & Arun Rai & Yukun Yang, 2022. "Information Control for Creator Brand Management in Subscription-Based Crowdfunding," Information Systems Research, INFORMS, vol. 33(3), pages 846-866, September.
  19. Feng Zhu & Qihong Liu, 2018. "Competing with complementors: An empirical look at Amazon.com," Strategic Management Journal, Wiley Blackwell, vol. 39(10), pages 2618-2642, October.
  20. Tobias Kretschmer & Christian Peukert, 2020. "Video Killed the Radio Star? Online Music Videos and Recorded Music Sales," Information Systems Research, INFORMS, vol. 31(3), pages 776-800, September.
  21. Guy Aridor & Rafael Jiménez-Durán & Ro'ee Levy & Lena Song, 2024. "The Economics of Social Media," Journal of Economic Literature, American Economic Association, vol. 62(4), pages 1422-1474, December.
  22. Robert Seamans & Feng Zhu, 2014. "Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers," Management Science, INFORMS, vol. 60(2), pages 476-493, February.
  23. Wilfred Amaldoss & Jinzhao Du & Woochoel Shin, 2021. "Media Platforms’ Content Provision Strategies and Sources of Profits," Marketing Science, INFORMS, vol. 40(3), pages 527-547, May.
  24. Graham Beattie & Ruben Durante & Brian Knight & Ananya Sen, 2021. "Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls," Management Science, INFORMS, vol. 67(2), pages 698-719, February.
  25. Han, Xintong & Li, Yushen & Wang, Tong, 2023. "Peer recognition, badge policies, and content contribution: An empirical study," Journal of Economic Behavior & Organization, Elsevier, vol. 214(C), pages 691-707.
  26. Sendhil Mullainathan & Andrei Shleifer, 2005. "The Market for News," American Economic Review, American Economic Association, vol. 95(4), pages 1031-1053, September.
  27. Garz, Marcel & Szucs, Ferenc, 2023. "Algorithmic selection and supply of political news on Facebook," Information Economics and Policy, Elsevier, vol. 62(C).
  28. Xintong Han & Pu Zhao, 2019. "Pay for Content or Pay for Marketing? An Empirical Study on Content Pricing," Working Papers 19-03, NET Institute.
  29. Yuchen Zhang & Wei Yang, 2022. "Breakthrough invention and problem complexity: Evidence from a quasi‐experiment," Strategic Management Journal, Wiley Blackwell, vol. 43(12), pages 2510-2544, December.
  30. Zaiyan Wei & Mo Xiao & Rong Rong, 2021. "Network Size and Content Generation on Social Media Platforms," Production and Operations Management, Production and Operations Management Society, vol. 30(5), pages 1406-1426, May.
  31. Avi Goldfarb & Catherine E. Tucker, 2015. "Standardization and the Effectiveness of Online Advertising," Management Science, INFORMS, vol. 61(11), pages 2707-2719, November.
  32. Alagöz, Nazli, 2024. "Promotion and technological change in the music industry," Other publications TiSEM 511ceba0-62a0-4c60-a76c-f, Tilburg University, School of Economics and Management.
  33. Christian Peukert, 2019. "The next wave of digital technological change and the cultural industries," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(2), pages 189-210, June.
  34. Marchenko, Maria & Sonnabend, Hendrik, 2022. "The Never Ending Book: The role of external stimuli and peer feedback in user-generated content production," Department of Economics Working Paper Series 320, WU Vienna University of Economics and Business.
  35. Yan Huang & Param Vir Singh & Anindya Ghose, 2015. "A Structural Model of Employee Behavioral Dynamics in Enterprise Social Media," Management Science, INFORMS, vol. 61(12), pages 2825-2844, December.
  36. Bleier, Alexander & Fossen, Beth L. & Shapira, Michal, 2024. "On the role of social media platforms in the creator economy," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 411-426.
  37. Qitian Ren, 2024. "Advertising and Content Creation on Digital Content Platforms," Marketing Science, INFORMS, vol. 43(4), pages 734-750, July.
  38. Robert Seamans & Feng Zhu, 2017. "Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies," Strategy Science, INFORMS, vol. 2(2), pages 83-99, June.
  39. Lena Abou El-Komboz & Anna Kerkhof & Johannes Loh, 2023. "Platform Partnership Programs and Content Supply: Evidence from the YouTube “Adpocalypse”," CESifo Working Paper Series 10363, CESifo.
  40. Naixin Zhu, 2023. "Dissertation on Applied Microeconomics of Freemium Pricing Strategies in Mobile App Market," Papers 2305.09479, arXiv.org.
  41. Kerkhof, Anna, 2019. "Advertising and Content Differentiation: Evidence from YouTube," VfS Annual Conference 2019 (Leipzig): 30 Years after the Fall of the Berlin Wall - Democracy and Market Economy 204468, Verein für Socialpolitik / German Economic Association.
  42. Paulo B. Goes & Noyan Ilk & Mingfeng Lin & J. Leon Zhao, 2018. "When More Is Less: Field Evidence on Unintended Consequences of Multitasking," Management Science, INFORMS, vol. 64(7), pages 3033-3054, July.
  43. Xiaojie Sun, 2023. "Strategy analysis for a digital content platform considering perishability," Annals of Operations Research, Springer, vol. 320(1), pages 415-439, January.
  44. Garcia Pires Armando J., 2020. "Content Provision in the Media Market with Single-Homing and Multi-Homing Consumers," Review of Network Economics, De Gruyter, vol. 19(1), pages 43-83, March.
  45. Reza Mousavi & Bin Gu, 2019. "The Impact of Twitter Adoption on Lawmakers’ Voting Orientations," Service Science, INFORMS, vol. 30(1), pages 133-153, March.
  46. Shunyuan Zhang & Dokyun Lee & Param Vir Singh & Kannan Srinivasan, 2022. "What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features," Management Science, INFORMS, vol. 68(8), pages 5644-5666, August.
  47. Van Hove, Leo & Polasik, Michal & Kotkowski, Radoslaw, 2024. "Revenues of network platforms: can they be expected to follow a growth ‘law’?," Technology in Society, Elsevier, vol. 78(C).
  48. Xueyu Liu & Shue Mei & Weijun Zhong, 2023. "Video‐sharing platform's optimal monetary incentive decisions considering motivation crowding‐out effect," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(1), pages 371-387, January.
  49. Jingchuan Pu & Young Kwark & Sang Pil Han & Qiang Ye & Bin Gu, 2024. "Uncertainty Reduction vs. Reciprocity: Understanding the Effect of a Platform-Initiated Reviewer Incentive Program on Regular Ratings," Information Systems Research, INFORMS, vol. 35(3), pages 1363-1381, September.
  50. Ahmed Khwaja & Nathan Yang, 2022. "Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry," Quantitative Marketing and Economics (QME), Springer, vol. 20(3), pages 275-292, September.
  51. Zixuan Meng & Lin Hao & Yong Tan, 2021. "Freemium Pricing in Digital Games with Virtual Currency," Information Systems Research, INFORMS, vol. 32(2), pages 481-496, June.
  52. Anna Kerkhof, 2020. "Advertising and Content Differentiation: Evidence from YouTube," CESifo Working Paper Series 8697, CESifo.
  53. Olivier Toubia & Andrew T. Stephen, 2013. "Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?," Marketing Science, INFORMS, vol. 32(3), pages 368-392, May.
  54. repec:spo:wpmain:info:hdl:2441/4edekc99or8n2bu86nu4ua8adl is not listed on IDEAS
  55. Dandan Qiao & Huaxia Rui, 2023. "Text Performance on the Vine Stage? The Effect of Incentive on Product Review Text Quality," Information Systems Research, INFORMS, vol. 34(2), pages 676-697, June.
  56. Jingchuan Pu & Yuan Chen & Liangfei Qiu & Hsing Kenneth Cheng, 2020. "Does Identity Disclosure Help or Hurt User Content Generation? Social Presence, Inhibition, and Displacement Effects," Information Systems Research, INFORMS, vol. 31(2), pages 297-322, June.
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