Pay for Content or Pay for Marketing? An Empirical Study on Content Pricing
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More about this item
Keywords
content pricing; referral marketing; platform policy; structural estimation;All these keywords.
JEL classification:
- L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
- L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
- L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2019-10-07 (Industrial Competition)
- NEP-PAY-2019-10-07 (Payment Systems and Financial Technology)
- NEP-REG-2019-10-07 (Regulation)
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