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Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio

Citations

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Cited by:

  1. Naeeni, Hannan Sadjady & Sahin, Funda & Powell Robinson, E., 2023. "Socially responsible product-positioning: Impact of halo/horns spillover on product image," European Journal of Operational Research, Elsevier, vol. 308(2), pages 852-863.
  2. Donkers, Bas & van Diepen, Merel & Franses, Philip Hans, 2017. "Do charities get more when they ask more often? Evidence from a unique field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 66(C), pages 58-65.
  3. Dentoni, Domenico & Peterson, H. Christopher, 2011. "Multi-Stakeholder Sustainability Alliances in Agri-Food Chains: A Framework for Multi-Disciplinary Research," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(5), pages 1-25, December.
  4. Youngtak M. Kim & Neil T. Bendle & John Hulland & Michael D. Pfarrer, 2024. "Corporate sustainability research in marketing: Mapping progress and broadening our perspective," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1495-1512, October.
  5. Ashwin Aravindakshan & Olivier Rubel & Oliver Rutz, 2015. "Managing Blood Donations with Marketing," Marketing Science, INFORMS, vol. 34(2), pages 269-280, March.
  6. Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
  7. Giarratana, Marco S. & Roca, Esther, 2010. "Community-based strategies in action: building and sustaining a product differentiation advantage," IC3JM - Estudios = Working Papers id-10-01, Instituto Mixto Carlos III - Juan March de Ciencias Sociales (IC3JM).
  8. Roberto A. Weber & Sili Zhang, 2023. "What Money Can Buy: How Market Exchange Promotes Values," CESifo Working Paper Series 10809, CESifo.
  9. Yen-Ting Lin & Haoying Sun & Shouqiang Wang, 2020. "Designing Sustainable Products Under Coproduction Technology," Manufacturing & Service Operations Management, INFORMS, vol. 22(6), pages 1181-1198, November.
  10. Ernan Haruvy & Peter T. L. Popkowski Leszczyc, 2015. "The Loser’s Bliss in Auctions with Price Externality," Games, MDPI, vol. 6(3), pages 1-23, July.
  11. Yoshifumi Hino & Yusuke Zennyo, 2017. "Corporate social responsibility and strategic relationships," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 64(3), pages 231-244, September.
  12. Sarah S. Müller & Nina Mazar & Anne J. Fries, 2016. "The Cause Matters! How Cause Marketing Campaigns Can Increase the Demand for Conventional over Green Products," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(4), pages 540-554.
  13. Fei Gao, 2020. "Cause Marketing: Product Pricing, Design, and Distribution," Manufacturing & Service Operations Management, INFORMS, vol. 22(4), pages 775-791, July.
  14. João Guerreiro & Paulo Rita & Duarte Trigueiros, 2016. "A Text Mining-Based Review of Cause-Related Marketing Literature," Journal of Business Ethics, Springer, vol. 139(1), pages 111-128, November.
  15. Banerjee, Sumitro & Wathieu, Luc, 2017. "Corporate social responsibility and product quality: Complements or substitutes?," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 734-745.
  16. Mia Reinholt Fosgaard & Toke Reinholt Fosgaard & Nicolai Juul Foss, 2017. "Consumer or citizen? Prosocial behaviors in markets and non-markets," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 49(2), pages 231-253, August.
  17. Jun Zou & Yifan Tang & Ping Qing & Han Li & Amar Razzaq, 2021. "Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior," IJERPH, MDPI, vol. 18(4), pages 1-13, February.
  18. Bolton, Lisa E. & Mattila, Anna S., 2015. "How Does Corporate Social Responsibility Affect Consumer Response to Service Failure in Buyer–Seller Relationships?," Journal of Retailing, Elsevier, vol. 91(1), pages 140-153.
  19. Bhardwaj, Pradeep & Chatterjee, Prabirendra & Demir, Kivilcim Dogerlioglu & Turut, Ozge, 2018. "When and how is corporate social responsibility profitable?," Journal of Business Research, Elsevier, vol. 84(C), pages 206-219.
  20. Pavlos A Vlachos & Christos D Koritos & Areti Krepapa & Konstantinos Tasoulis & Ioannis G Theodorakis, 2016. "Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types," Corporate Reputation Review, Palgrave Macmillan, vol. 19(1), pages 4-21, February.
  21. Ganesh Iyer & David A. Soberman, 2016. "Social Responsibility and Product Innovation," Marketing Science, INFORMS, vol. 35(5), pages 727-742, September.
  22. Wirl, Franz & Feichtinger, Gustav & Kort, Peter M., 2013. "Individual firm and market dynamics of CSR activities," Journal of Economic Behavior & Organization, Elsevier, vol. 86(C), pages 169-182.
  23. Zheren Wang & Shenglin Ben, 2022. "Effect of consumers’ online shopping on their investment in money market funds on ecommerce platforms," Information Systems and e-Business Management, Springer, vol. 20(2), pages 325-346, June.
  24. Awasthy, Prakash & Gouda, Sirish & Ghosh, Debabrata & Swami, Sanjeev, 2022. "Analyzing product greening spillovers in multi-product markets," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 158(C).
  25. He, Hongwei & Chao, Melody M. & Zhu, Weichun, 2019. "Cause-related marketing and employee engagement: The roles of admiration, implicit morality beliefs, and moral identity," Journal of Business Research, Elsevier, vol. 95(C), pages 83-92.
  26. Huang, Guoxuan & Zheng, Benrong & Zou, Bipan & Cheng, T.C.E., 2022. "Strategic role of charitable donation in supply chain coordination with consumer prosocial preference," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
  27. Fairhurst, Douglas (DJ) & Greene, Daniel T., 2022. "Too much of a good thing? Corporate social responsibility and the takeover market," Journal of Corporate Finance, Elsevier, vol. 73(C).
  28. Kumar, Bipul & Sinha, Piyush Kumar & Shukla, P. R. & Abhishek, 2013. "Broadening the Concept of Sustainability and Measuring its Impact on Firm’s Performance," IIMA Working Papers WP2013-08-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
  29. Matsdotter, Elina & Elofsson, Katarina & Arntyr, Johan, 2014. "Got green milk? Field Experimental Trail of Consumer Demand for a Climate Label," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 183076, European Association of Agricultural Economists.
  30. Kopalle, Praveen K. & Krishna, Aradhna & Rajan, Uday & Wang, Yu, 2022. "How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 947-966.
  31. Yang, Jinyu & Zhang, Wenqing & Zhao, Xiande, 2024. "How can suppliers strategically involve downstream manufacturers in research and development collaboration? A knowledge spillover perspective," European Journal of Operational Research, Elsevier, vol. 314(1), pages 122-135.
  32. repec:cte:idrepe:id-10-01 is not listed on IDEAS
  33. Jasjit Singh & Nina Teng & Serguei Netessine, 2019. "Philanthropic Campaigns and Customer Behavior: Field Experiments on an Online Taxi Booking Platform," Management Science, INFORMS, vol. 65(2), pages 913-932, February.
  34. Rapert, Molly Inhofe & Thyroff, Anastasia & Grace, Sarah C., 2021. "The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions," Journal of Business Research, Elsevier, vol. 132(C), pages 838-847.
  35. Nicole Koschate-Fischer & Isabel V. Huber (née Stefan) & Wayne D. Hoyer, 2016. "When will price increases associated with company donations to charity be perceived as fair?," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 608-626, September.
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