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Identifying Innovators for the Cross-Selling of New Products

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Cited by:

  1. Lam, Shun Yin & Shankar, Venkatesh, 2014. "Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 26-42.
  2. Wang, Xuehua & Keh, Hean Tat, 2017. "Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 177-184.
  3. Fan, Zhi-Ping & Sun, Minghe, 2016. "A multi-kernel support tensor machine for classification with multitype multiway data and an application to cross-selling recommendationsAuthor-Name: Chen, Zhen-Yu," European Journal of Operational Research, Elsevier, vol. 255(1), pages 110-120.
  4. Ma, Tiejun & Tang, Leilei & McGroarty, Frank & Sung, Ming-Chien & Johnson, Johnnie E. V, 2016. "Time is money: Costing the impact of duration misperception in market prices," European Journal of Operational Research, Elsevier, vol. 255(2), pages 397-410.
  5. repec:dgr:rugsom:10008 is not listed on IDEAS
  6. Bas Donkers & Peter Verhoef & Martijn Jong, 2007. "Modeling CLV: A test of competing models in the insurance industry," Quantitative Marketing and Economics (QME), Springer, vol. 5(2), pages 163-190, June.
  7. Meade, Nigel & Islam, Towhidul, 2010. "Using copulas to model repeat purchase behaviour - An exploratory analysis via a case study," European Journal of Operational Research, Elsevier, vol. 200(3), pages 908-917, February.
  8. Olaf Maecker & Christian Barrot & Jan U. Becker, 2016. "The effect of social media interactions on customer relationship management," Business Research, Springer;German Academic Association for Business Research, vol. 9(1), pages 133-155, April.
  9. Demoulin, Nathalie T.M. & Zidda, Pietro, 2009. "Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market," Journal of Retailing, Elsevier, vol. 85(3), pages 391-405.
  10. André Bonfrer & Xavier Drèze, 2009. "Real-Time Evaluation of E-mail Campaign Performance," Marketing Science, INFORMS, vol. 28(2), pages 251-263, 03-04.
  11. Ryo Iwata & Kaoru Kuramoto & Satoshi Kumagai, 2022. "Detecting Chasms and Cracks Using Innovator Scores and Agent Interactions," International Review of Management and Marketing, Econjournals, vol. 12(6), pages 1-15, November.
  12. Jari Salo & Helen Cripps & Robert Wendelin, 2020. "Developing cross-selling capability in key corporate bank relationships: the case of a Nordic Bank," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 25(3), pages 45-52, December.
  13. Zhen-Yu Chen & Zhi-Ping Fan & Minghe Sun, 2014. "Ensemble Learning for Cross-Selling Using Multitype Multiway Data," Working Papers 0155mss, College of Business, University of Texas at San Antonio.
  14. Catalina Bolancé & Montserrat Guillen & Jens Perch Nielsen & Fredrik Thuring, 2018. "Price and Profit Optimization for Financial Services," Risks, MDPI, vol. 6(1), pages 1-12, February.
  15. Gene Moo Lee & Shu He & Joowon Lee & Andrew B. Whinston, 2020. "Matching Mobile Applications for Cross-Promotion," Information Systems Research, INFORMS, vol. 31(3), pages 865-891, September.
  16. M. Sridhar & Ajay Mehta, 2018. "The Moderating and Mediating Role of Corporate Reputation in the Link Between Service Innovation and Cross-Buying Intention," Corporate Reputation Review, Palgrave Macmillan, vol. 21(2), pages 50-70, June.
  17. Andrés Musalem & Yogesh V. Joshi, 2009. "—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach," Marketing Science, INFORMS, vol. 28(3), pages 555-565, 05-06.
  18. Samy Mansouri, 2021. "Business cycles influences upon customer cross-buying behavior in the case of financial services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(3), pages 181-201, September.
  19. John Aloysius & Cary Deck & Amy Farmer, 2013. "Sequential Pricing of Multiple Products: Leveraging Revealed Preferences of Retail Customers Online and with Auto-ID Technologies," Information Systems Research, INFORMS, vol. 24(2), pages 372-393, June.
  20. Wilson Giraldo Pérez & María Cristina Otero Gómez, 2017. "La importancia de la innovación en el producto para generar posicionamiento en los jóvenes," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, vol. 25(2), pages 179-192, September.
  21. Sunil Gupta & Valarie Zeithaml, 2006. "Customer Metrics and Their Impact on Financial Performance," Marketing Science, INFORMS, vol. 25(6), pages 718-739, 11-12.
  22. Bijmolt, T.H.A. & Bl, 2010. "Should they stay or should they go? Reactivation and termination of low-tier customers," Research Report 10008, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  23. Sridhar Narayanan & Puneet Manchanda, 2009. "Heterogeneous Learning and the Targeting of Marketing Communication for New Products," Marketing Science, INFORMS, vol. 28(3), pages 424-441, 05-06.
  24. Tuck Siong Chung & Roland T. Rust & Michel Wedel, 2009. "My Mobile Music: An Adaptive Personalization System for Digital Audio Players," Marketing Science, INFORMS, vol. 28(1), pages 52-68, 01-02.
  25. Hans Jørn Juhl & Morten H. J. Fenger & John Thøgersen, 2017. "Will the Consistent Organic Food Consumer Step Forward? An Empirical Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 519-535.
  26. David A. Schweidel & Peter S. Fader & Eric T. Bradlow, 2008. "A Bivariate Timing Model of Customer Acquisition and Retention," Marketing Science, INFORMS, vol. 27(5), pages 829-843, 09-10.
  27. Bikram Jit Singh Mann & Sunpreet Kaur Sahni, 2012. "Profiling Adopter Categories of Internet Banking in India: An Empirical Study," Vision, , vol. 16(4), pages 283-295, December.
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