La importancia de la innovación en el producto para generar posicionamiento en los jóvenes
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References listed on IDEAS
- Wagner A. Kamakura & Bruce S. Kossar & Michel Wedel, 2004. "Identifying Innovators for the Cross-Selling of New Products," Management Science, INFORMS, vol. 50(8), pages 1120-1133, August.
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- Jesús Rafael Fandino Isaza & Silvana Dalmutt Kruger & Antonio Zanin, 2022. "Caracterización en la gestión de innovación de pymes por efecto del Coronavirus: estudio comparativo Colombia y Brasil," Revista Estrategia Organizacional, Universidad Nacional Abierta y a Distancia, vol. 11(1), pages 109-187, March.
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Keywords
Innovación; marketing; sociología económica; consumidor;All these keywords.
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