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Should they stay or should they go? Reactivation and termination of low-tier customers

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  • Bijmolt, T.H.A.
  • Bl

    (Groningen University)

Abstract

Many companies face the problem of having a substantial number of low-tier customers

Suggested Citation

  • Bijmolt, T.H.A. & Bl, 2010. "Should they stay or should they go? Reactivation and termination of low-tier customers," Research Report 10008, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    • Handle: RePEc:gro:rugsom:10008
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    File URL: http://hdl.handle.net/11370/5394c470-9292-4920-9511-083114226c9a
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    References listed on IDEAS

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    Cited by:

    1. Angelovska, Nina, 2021. "Analysis Of Customer Activity, The Importance Of Timing For Effective Marketing Actions: Case Of Group Buying Site, Grouper," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 12(2), pages 156-170.
    2. Yoo, Changsok & Cha, Kyoung Cheon & Kim, Sang-Hoon, 2020. "A quantile regression approach to gaining insights for reacquition of defected customers," Journal of Business Research, Elsevier, vol. 120(C), pages 443-452.

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