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A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
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- Krista J. Li & Sanjay Jain, 2016. "Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness," Management Science, INFORMS, vol. 62(9), pages 2705-2721, September.
- Colombo, Stefano, 2015. "Should a firm engage in behaviour-based price discrimination when facing a price discriminating rival? A game-theory analysis," Information Economics and Policy, Elsevier, vol. 30(C), pages 6-18.
- Wang, Yu & Li, Minqiang & Feng, Haiyang & Feng, Nan, 2023. "Which is better for competing firms with quality increasing: behavior-based price discrimination or uniform pricing?," Omega, Elsevier, vol. 118(C).
- Chongwoo Choe & Noriaki Matsushima, 2021.
"Behavior-Based Price Discrimination and Product Choice,"
Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 58(2), pages 263-273, March.
- Chongwoo Choe & Noriaki Matsushima, 2020. "Behavior-Based Price Discrimination and Product Choice," ISER Discussion Paper 1079, Institute of Social and Economic Research, Osaka University.
- Jean-Pierre H. Dubé & Zheng Fang & Nathan Fong & Xueming Luo, 2016. "Competitive Price Targeting with Smartphone Coupons," NBER Working Papers 22067, National Bureau of Economic Research, Inc.
- Rosa-Branca Esteves & Joana Resende, 2016.
"Competitive Targeted Advertising with Price Discrimination,"
Marketing Science, INFORMS, vol. 35(4), pages 576-587, July.
- Rosa Branca Esteves & Joana Resende, 2011. "Competitive Targeted Advertising with Price Discrimination," NIPE Working Papers 08/2011, NIPE - Universidade do Minho.
- Rosa Branca Esteves & Joana Resende, 2013. "Competitive Targeted Advertising with Price Discrimination," NIPE Working Papers 07/2013, NIPE - Universidade do Minho.
- Minkyung Kim & K. Sudhir & Kosuke Uetake & Rodrigo Canales, 2016. "Multidimensional Sales Incentives in CRM Settings: Customer Adverse Selection and Moral Hazard," Cowles Foundation Discussion Papers 2085, Cowles Foundation for Research in Economics, Yale University.
- Yuxin Chen & Xinxin Li & Monic Sun, 2017. "Competitive Mobile Geo Targeting," Marketing Science, INFORMS, vol. 36(5), pages 666-682, September.
- Flavio Pino, 2022. "The microeconomics of data – a survey," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(3), pages 635-665, September.
- Esteves, Rosa-Branca, 2022. "Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can," International Journal of Industrial Organization, Elsevier, vol. 85(C).
- Ryan W. Buell & Dennis Campbell & Frances X. Frei, 2016. "How Do Customers Respond to Increased Service Quality Competition?," Manufacturing & Service Operations Management, INFORMS, vol. 18(4), pages 585-607, October.
- Miettinen, Topi & Stenbacka, Rune, 2015. "Personalized pricing versus history-based pricing: implications for privacy policy," Information Economics and Policy, Elsevier, vol. 33(C), pages 56-68.
- Bita Hajihashemi & Amin Sayedi & Jeffrey D. Shulman, 2022. "The Perils of Personalized Pricing with Network Effects," Marketing Science, INFORMS, vol. 41(3), pages 477-500, May.
- Oz Shy & Rune Stenbacka, 2011. "Customer recognition and competition," Working Papers 11-7, Federal Reserve Bank of Boston.
- Choe, Chongwoo & Matsushima, Noriaki & Tremblay, Mark J., 2022.
"Behavior-based personalized pricing: When firms can share customer information,"
International Journal of Industrial Organization, Elsevier, vol. 82(C).
- Chongwoo Choe & Noriaki Matsushima & Mark J. Tremblay, 2020. "Behavior-Based Personalized Pricing: When Firms Can Share Customer Information," ISER Discussion Paper 1083r, Institute of Social and Economic Research, Osaka University, revised Jul 2021.
- Xujin Pu & Huanzhen Zhang, 2016. "Voluntary Certification of Agricultural Products in Competitive Markets: The Consideration of Boundedly Rational Consumers," Sustainability, MDPI, vol. 8(9), pages 1-13, September.
- Luo, Meiling & Li, Gang & Chen, Xudong, 2021. "Competitive location-based mobile coupon targeting strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
- Li, Krista J. & Zhang, Jianqiang, 2021. "How does customer recognition affect service provision?," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 900-914.
- Rosa-Branca Esteves & Qihong Liu & Jie Shuai, 2016. "Behavior-Based Price Discrimination in a Multi-Dimensional Preferences Market," NIPE Working Papers 4/2016, NIPE - Universidade do Minho.
- Lam, Wing Man Wynne & Liu, Xingyi, 2020. "Does data portability facilitate entry?," International Journal of Industrial Organization, Elsevier, vol. 69(C).
- Okuyama, Suzuka, 2024. "Behavior-based price discrimination and elastic demand," MPRA Paper 120949, University Library of Munich, Germany.
- Yang, Rui & Tang, Wansheng & Dou, Mengdi & Zhang, Jianxiong, 2021. "Pricing and investing in co-creation with customers for a duopoly," International Journal of Production Economics, Elsevier, vol. 237(C).
- Brokesova, Zuzana & Deck, Cary & Peliova, Jana, 2014. "Experimenting with purchase history based price discrimination," International Journal of Industrial Organization, Elsevier, vol. 37(C), pages 229-237.
- Umezawa, Masashi, 2022. "Behavior-based price discrimination in a horizontally and vertically differentiated duopoly with switching costs," Information Economics and Policy, Elsevier, vol. 61(C).
- Zuzana Brokesova & Cary Deck & Jana Peliova, 2014. "Experimenting with Behavior Based Pricing," Working Papers 14-12, Chapman University, Economic Science Institute.
- Bernard Caillaud & Romain de Nijs, 2011. "Strategic loyalty reward in dynamic price Discrimination," Working Papers halshs-00622291, HAL.
- Qiaowei Shen & J. Miguel Villas-Boas, 2018. "Behavior-Based Advertising," Management Science, INFORMS, vol. 64(5), pages 2047-2064, May.
- Ki-Eun Rhee & Raphael Thomadsen, 2017. "Behavior-Based Pricing in Vertically Differentiated Industries," Management Science, INFORMS, vol. 63(8), pages 2729-2740, August.
- Tommaso Valletti & Jiahua Wu, 2020. "Consumer Profiling with Data Requirements: Structure and Policy Implications," Production and Operations Management, Production and Operations Management Society, vol. 29(2), pages 309-329, February.
- Li, Sanxi & Sun, Hailin & Yu, Jun, 2023. "Competitive targeted online advertising," International Journal of Industrial Organization, Elsevier, vol. 87(C).
- Wang, Chenhao & Shi, Yushui & Liu, Yu-Jane, 2023. "Financial advisor's covert discrimination against long-term clients," Pacific-Basin Finance Journal, Elsevier, vol. 82(C).
- Raphael Thomadsen & Robert Zeithammer & Ganesh Iyer & Dina Mayzlin & Yesim Orhun & Amit Pazgal & Devavrat Purohit & Ram Rao & Michael Riordan & Jiwoong Shin & Monic Sun & Miguel Villas-Boas, 2012. "A reflection on analytical work in marketing: Three points of consensus," Marketing Letters, Springer, vol. 23(2), pages 381-389, June.
- Chongwoo Choe & Stephen King & Noriaki Matsushima, 2017. "Pricing with Cookies: Behavior-Based Price Discrimination and Spatial Competition," Monash Economics Working Papers 07-17, Monash University, Department of Economics.
- Robert Ridlon & Jiwoong Shin, 2013. "Favoring the Winner or Loser in Repeated Contests," Marketing Science, INFORMS, vol. 32(5), pages 768-785, September.
- Wan, Qin & Yang, Shilei & Shi, Victor & Qiu, Martin, 2021. "Optimal strategies of mobile targeting promotion under competition," International Journal of Production Economics, Elsevier, vol. 237(C).
- Xuan Wang & Chi To Ng, 2020. "New retail versus traditional retail in e-commerce: channel establishment, price competition, and consumer recognition," Annals of Operations Research, Springer, vol. 291(1), pages 921-937, August.
- Chongwoo Choe & Stephen King & Noriaki Matsushima, 2018.
"Pricing with Cookies: Behavior-Based Price Discrimination and Spatial Competition,"
Management Science, INFORMS, vol. 64(12), pages 5669-5687, December.
- Chongwoo Choe & Stephen King & Noriaki Matsushima, 2017. "Pricing with Cookies: Behavior-Based Price Discrimination and Spatial Competition," Monash Economics Working Papers 07-17, Monash University, Department of Economics.
- Arieh Gavious & Ella Segev, 2017. "Price Discrimination Based on Buyers’ Purchase History," Dynamic Games and Applications, Springer, vol. 7(2), pages 229-265, June.
- Jeffrey D. Shulman & Xianjun Geng, 2013. "Add-on Pricing by Asymmetric Firms," Management Science, INFORMS, vol. 59(4), pages 899-917, April.
- H. Mirzaei, Fouad & Ødegaard, Fredrik & Yan, Xinghao, 2015. "User reward programs in online social media," Omega, Elsevier, vol. 57(PB), pages 123-144.
- Wei, Yuansheng & Huang, Pei, 2019. "A model of product compatibility introduction with consumer recognition," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 613-629.
- De Nijs, Romain, 2017. "Behavior-based price discrimination and customer information sharing," International Journal of Industrial Organization, Elsevier, vol. 50(C), pages 319-334.
- Noriaki Matsushima & Tomomichi Mizuno & Cong Pan, 2023.
"Personalized pricing with heterogeneous mismatch costs,"
Southern Economic Journal, John Wiley & Sons, vol. 90(2), pages 369-388, October.
- Noriaki Matsushima & Tomomichi Mizuno & Cong Pan, 2022. "Personalized pricing with heterogeneous mismatch costs," ISER Discussion Paper 1184, Institute of Social and Economic Research, Osaka University.
- De Nijs, Romain & Rhodes, Andrew, 2013.
"Behavior-based pricing with experience goods,"
Economics Letters, Elsevier, vol. 118(1), pages 155-158.
- Romain de Nijs & Andrew Rhodes, 2013. "Behavior-based pricing with experience goods," PSE-Ecole d'économie de Paris (Postprint) halshs-00916563, HAL.
- Romain de Nijs & Andrew Rhodes, 2013. "Behavior-based pricing with experience goods," Post-Print halshs-00916563, HAL.
- Muzaffer Buyruk & Ertan Güner, 2022. "Personalization in airline revenue management: an overview and future outlook," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(2), pages 129-139, April.
- Liang Guo, 2023. "Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?," Marketing Science, INFORMS, vol. 42(3), pages 614-633, May.
- Rhee, Ki-Eun, 2014. "What types of switching costs to create under behavior-based price discrimination?," International Journal of Industrial Organization, Elsevier, vol. 37(C), pages 209-221.
- Rosa‐Branca Esteves & Qihong Liu & Jie Shuai, 2022.
"Behavior‐based price discrimination with nonuniform distribution of consumer preferences,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(2), pages 324-355, April.
- Rosa-Branca Esteves & Qihong Liu & Jie Shuai, 2019. "Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences," NIPE Working Papers 18/2019, NIPE - Universidade do Minho.
- Rosa-Branca Esteves & Qihong Liu & Jie Shuai, 2021. "Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences," NIPE Working Papers 04/2021, NIPE - Universidade do Minho.
- Weimin Ma & Rong Cheng & Hua Ke, 2018. "Impacts of Power Structure on Supply Chain with a Store Brand," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 35(04), pages 1-25, August.
- Bing Jing, 2017. "Behavior-Based Pricing, Production Efficiency, and Quality Differentiation," Management Science, INFORMS, vol. 63(7), pages 2365-2376, July.
- Oz Shy & Rune Stenbacka, 2016. "Customer Privacy and Competition," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 25(3), pages 539-562, September.
- Xiaolong Guo & Shengming Zheng & Yugang Yu & Fuqiang Zhang, 2021. "Optimal Bundling Strategy for a Retail Platform Under Agency Selling," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2273-2284, July.
- Esteves, Rosa-Branca & Resende, Joana, 2019. "Personalized pricing and advertising: Who are the winners?," International Journal of Industrial Organization, Elsevier, vol. 63(C), pages 239-282.
- Harutyunyan, Mushegh & Jiang, Baojun, 2017. "Strategic Implications of Keeping Product Value Secret from Competitor’s Customers," Journal of Retailing, Elsevier, vol. 93(3), pages 382-399.
- Stefano Colombo, 2018. "Behavior‐ and characteristic‐based price discrimination," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 27(2), pages 237-250, June.
- T. Tony Ke & K. Sudhir, 2023. "Privacy Rights and Data Security: GDPR and Personal Data Markets," Management Science, INFORMS, vol. 69(8), pages 4389-4412, August.
- Romain de Nijs, 2015. "Behavior-based price discrimination and customer information sharing," PSE Working Papers hal-01226250, HAL.
- Mengze Shi, 2013. "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 205-230, June.
- Sumit Shrivastav, 2023. "Profitability of behavior-based price discrimination," Marketing Letters, Springer, vol. 34(4), pages 535-547, December.
- Baek Jung Kim & Vishal Singh & Russell S. Winer, 2017. "The Pareto rule for frequently purchased packaged goods: an empirical generalization," Marketing Letters, Springer, vol. 28(4), pages 491-507, December.
- Jiwoong Shin & Woochoel Shin, 2023. "A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency," Management Science, INFORMS, vol. 69(8), pages 4481-4497, August.
- Manis, K.T. & Madhavaram, Sreedhar, 2023. "AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues," Journal of Business Research, Elsevier, vol. 157(C).
- Junhyun Bae & Li Chen & Shiqing Yao, 2022. "Service Capacity and Price Promotion Wars," Management Science, INFORMS, vol. 68(12), pages 8757-8772, December.
- Mengze Shi, 2013. "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 205-230, June.
- Romain de Nijs, 2015. "Behavior-based price discrimination and customer information sharing," Working Papers hal-01226250, HAL.
- Irina Baye & Philip Hanspach & Tim Reiz & Geza Sapi, 2024. "Customer Recognition and Mobile Geo-Targeting," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 64(4), pages 615-644, June.
- Gandomi, A. & Zolfaghari, S., 2013. "Profitability of loyalty reward programs: An analytical investigation," Omega, Elsevier, vol. 41(4), pages 797-807.
- Baye, Irina & Reiz, Tim & Sapi, Geza, 2018. "Customer recognition and mobile geo-targeting," DICE Discussion Papers 285, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
- Zibin Xu & Anthony Dukes, 2022. "Personalization from Customer Data Aggregation Using List Price," Management Science, INFORMS, vol. 68(2), pages 960-980, February.
- Hoe Sang Chung, 2016. "Behavior-Based Price Discrimination with Experience Goods," Manchester School, University of Manchester, vol. 84(5), pages 675-695, September.
- Jiwoong Shin & K. Sudhir & Dae-Hee Yoon, 2012. "When to "Fire" Customers: Customer Cost-Based Pricing," Management Science, INFORMS, vol. 58(5), pages 932-947, May.
- Jungju Yu, 2021. "A Model of Brand Architecture Choice: A House of Brands vs. A Branded House," Marketing Science, INFORMS, vol. 40(1), pages 147-167, January.
- Shaohua Chen & Guomin Li, 2024. "Competition between New Energy and Fuel Vehicles with Behavior-Based Pricing Strategies When Considering Environmental Concerns and Green Innovation," Sustainability, MDPI, vol. 16(10), pages 1-34, May.
- Bing Jing, 2016. "Customer Recognition in Experience vs. Inspection Good Markets," Management Science, INFORMS, vol. 62(1), pages 216-224, January.
- Cao, Qingning & Geng, Xianjun & Zhang, Jun, 2015. "Strategic Role of Retailer Bundling in a Distribution Channel," Journal of Retailing, Elsevier, vol. 91(1), pages 50-67.
- Sheng, Yujie & Zeng, Hongtai & Guo, Qinglai & Yu, Yang & Li, Qiang, 2023. "Impact of customer portrait information superiority on competitive pricing of EV fast-charging stations," Applied Energy, Elsevier, vol. 348(C).
- Stefano Colombo & Paolo G. Garella, 2022. "Customer‐Based Customization and Price Competition," Journal of Industrial Economics, Wiley Blackwell, vol. 70(4), pages 939-961, December.
- Jia, Kunhao & Liao, Xiuwu & Feng, Juan, 2018. "Selling or leasing? Dynamic pricing of software with upgrades," European Journal of Operational Research, Elsevier, vol. 266(3), pages 1044-1061.
- Hui Xiong & Ying-Ju Chen, 2014. "Product Line Design with Seller-Induced Learning," Management Science, INFORMS, vol. 60(3), pages 784-795, March.
- Rosa-Branca Esteves, 2021. "Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can," NIPE Working Papers 08/2021, NIPE - Universidade do Minho.
- Xi Li & Zibin Xu, 2022. "Superior Knowledge, Price Discrimination, and Customer Inspection," Marketing Science, INFORMS, vol. 41(6), pages 1097-1117, November.
- Tao Wang & Shi-Xiao Wang, 2022. "International Manufacturer’s Online Marketplace Choice Considering Behavior-Based Pricing," Sustainability, MDPI, vol. 14(21), pages 1-18, November.
- Miettinen, Topi & Stenbacka, Rune, 2018. "Strategic short-termism: Implications for the management and acquisition of customer relationships," Journal of Economic Behavior & Organization, Elsevier, vol. 153(C), pages 200-222.
- Krista J. Li, 2018. "Behavior-Based Pricing in Marketing Channels," Marketing Science, INFORMS, vol. 37(2), pages 310-326, March.
- Bernard Caillaud & Romain de Nijs, 2011. "Strategic loyalty reward in dynamic price Discrimination," PSE Working Papers halshs-00622291, HAL.
- Jeong, Yuncheol & Maruyama, Masayoshi, 2018. "Positioning and pricing strategies in a market with switching costs and staying costs," Information Economics and Policy, Elsevier, vol. 44(C), pages 47-57.
- Bernard Caillaud & Romain De Nijs, 2014. "Strategic Loyalty Reward in Dynamic Price Discrimination," Marketing Science, INFORMS, vol. 33(5), pages 725-742, September.
- Krista J. Li, 2021. "Behavior-Based Quality Discrimination," Manufacturing & Service Operations Management, INFORMS, vol. 23(2), pages 425-436, March.
- Zhenfeng Liu & Jian Feng & Bin Liu, 2019. "Pricing and Service Level Decisions under a Sharing Product and Consumers’ Variety-Seeking Behavior," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
- Wayne Taylor & Brett Hollenbeck, 2021.
"Leveraging loyalty programs using competitor based targeting,"
Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 417-455, December.
- Hollenbeck, Brett & Taylor, Wayne, 2019. "Leveraging Loyalty Programs Using Competitor Based Targeting," MPRA Paper 92900, University Library of Munich, Germany.
- Ding, Long & Liu, Peng & Hu, Sen, 2023. "Geo-Fencing or Geo-Conquesting? a strategic analysis of Location-Based coupon under different market structures," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 174(C).
- Shy, Oz & Stenbacka, Rune, 2013.
"Investment in customer recognition and information exchange,"
Information Economics and Policy, Elsevier, vol. 25(2), pages 92-106.
- Oz Shy & Rune Stenbacka, 2012. "Investment in customer recognition and information exchange," Working Papers 12-4, Federal Reserve Bank of Boston.
- Stefano Colombo, 2016. "Imperfect Behavior‐Based Price Discrimination," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 25(3), pages 563-583, September.
- Zhenling Jiang & Tat Chan & Hai Che & Youwei Wang, 2021. "Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors," Marketing Science, INFORMS, vol. 40(2), pages 219-240, March.
- Zhang, Yingdan & Yang, Ruina & Yi, Zelong & Yao, Shiqing & Jing, Yiheng, 2023. "Behavior-Based pricing under asymmetric channel competition with strategic consumers," Omega, Elsevier, vol. 120(C).
- Halbheer, Daniel & Gärtner, Dennis L. & Gerstner, Eitan & Koenigsberg, Oded, 2018. "Optimizing service failure and damage control," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 100-115.
- Jianqiang Zhang & Zhuping Liu & Raghunath Singh Rao, 2018. "Flirting with the enemy: online competitor referral and entry-deterrence," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 209-249, June.
- Przemysław Jeziorski & Elena Krasnokutskaya & Olivia Ceccarini, 2019. "Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers," Marketing Science, INFORMS, vol. 38(4), pages 543-566, July.
- Seung Hwan (Shawn) Lee & Scott Fay, 2017. "Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention," Quantitative Marketing and Economics (QME), Springer, vol. 15(2), pages 123-163, June.
- Jiwoong Shin & Jungju Yu, 2021. "Targeted Advertising and Consumer Inference," Marketing Science, INFORMS, vol. 40(5), pages 900-922, September.
- Juanjuan Zhang, 2011. "The Perils of Behavior-Based Personalization," Marketing Science, INFORMS, vol. 30(1), pages 170-186, 01-02.
- Jean-Pierre Dubé & Zheng Fang & Nathan Fong & Xueming Luo, 2017. "Competitive Price Targeting with Smartphone Coupons," Marketing Science, INFORMS, vol. 36(6), pages 944-975, November.
- Upender Subramanian & Jagmohan S. Raju & Z. John Zhang, 2014. "The Strategic Value of High-Cost Customers," Management Science, INFORMS, vol. 60(2), pages 494-507, February.
- von Mutius, Bernhard & Huchzermeier, Arnd, 2021. "Customized Targeting Strategies for Category Coupons to Maximize CLV and Minimize Cost," Journal of Retailing, Elsevier, vol. 97(4), pages 764-779.
- Arun Gopalakrishnan & Young-Hoon Park, 2021. "The Impact of Coupons on the Visit-to-Purchase Funnel," Marketing Science, INFORMS, vol. 40(1), pages 48-61, January.
- Koray Cosguner & Tat Y. Chan & P. B. (Seethu) Seetharaman, 2017. "Behavioral Price Discrimination in the Presence of Switching Costs," Marketing Science, INFORMS, vol. 36(3), pages 426-435, May.
- J. Miguel Villas-Boas & Yunfei (Jesse) Yao, 2021. "A Dynamic Model of Optimal Retargeting," Marketing Science, INFORMS, vol. 40(3), pages 428-458, May.