Competitive Price Targeting with Smartphone Coupons
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- Ailawadi, Kusum L. & Farris, Paul W., 2017. "Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions," Journal of Retailing, Elsevier, vol. 93(1), pages 120-135.
- Zhang, Zhiming & Ren, Da & Lan, Yanfei & Yang, Shanxue, 2022. "Price competition and blockchain adoption in retailing markets," European Journal of Operational Research, Elsevier, vol. 300(2), pages 647-660.
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More about this item
JEL classification:
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-BEC-2016-04-04 (Business Economics)
- NEP-COM-2016-04-04 (Industrial Competition)
- NEP-IND-2016-04-04 (Industrial Organization)
- NEP-MKT-2016-04-04 (Marketing)
- NEP-PAY-2016-04-04 (Payment Systems and Financial Technology)
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