IDEAS home Printed from https://ideas.repec.org/r/inm/ormksc/v28y2009i3p442-456.html
   My bibliography  Save this item

Do Innovations Really Pay Off? Total Stock Market Returns to Innovation

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Christine Moorman & Simone Wies & Natalie Mizik & Fredrika J. Spencer, 2012. "Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms," Marketing Science, INFORMS, vol. 31(6), pages 934-951, November.
  2. Mehdi Nezami & Kapil R. Tuli & Shantanu Dutta, 2022. "Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective," Journal of the Academy of Marketing Science, Springer, vol. 50(3), pages 538-562, May.
  3. Zach, Florian J. & Nicolau, Juan L. & Sharma, Abhinav, 2020. "Disruptive innovation, innovation adoption and incumbent market value: The case of Airbnb," Annals of Tourism Research, Elsevier, vol. 80(C).
  4. Guiyang Xiong & Sundar Bharadwaj, 2014. "Prerelease Buzz Evolution Patterns and New Product Performance," Marketing Science, INFORMS, vol. 33(3), pages 401-421, May.
  5. Borah, Abhishek & Bahadir, S.Cem & Colicev, Anatoli & Tellis, Gerard J., 2022. "It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 227-246.
  6. Miller, Kathleen L. & Nardinelli, Clark & Pink, George & Reiter, Kristin, 2018. "The signaling effects of incremental information: Evidence from stacked US Food and Drug Administration designations," The Quarterly Review of Economics and Finance, Elsevier, vol. 67(C), pages 219-226.
  7. Insung Son & Sihyun Kim, 2018. "Does Partner Volatility Have Firm Value Relevance? An Empirical Analysis of Part Suppliers," Sustainability, MDPI, vol. 10(3), pages 1-19, March.
  8. Petros Kalantonis & Sotiria Schoina & Spyros Missiakoulis & Constantin Zopounidis, 2020. "The Impact of the Disclosed R & D Expenditure on the Value Relevance of the Accounting Information: Evidence from Greek Listed Firms," Mathematics, MDPI, vol. 8(5), pages 1-18, May.
  9. Qianhui Ma & Lan Ju & Zishi Zhang, 2022. "Innovation Input and Firm Value: Based on the Moderating Effect of Internal Control," Sustainability, MDPI, vol. 14(18), pages 1-24, September.
  10. Guderian, Carsten C. & Posth, Jan-Alexander & Grob, Linus, 2023. "Investment decisions and passive portfolio construction utilizing patent analytics: A multi-case study on COVID-19 treatment technologies," The Quarterly Review of Economics and Finance, Elsevier, vol. 92(C), pages 66-87.
  11. Osman Gök & Sinem Peker, 2017. "Understanding the links among innovation performance, market performance and financial performance," Review of Managerial Science, Springer, vol. 11(3), pages 605-631, July.
  12. D. Eric Boyd & F. Javier Sese & Sebastian Tillmanns, 2023. "The design of B2B customer references: A signaling theory perspective," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 658-674, May.
  13. Hsu, Liwu & Lawrence, Benjamin, 2016. "The role of social media and brand equity during a product recall crisis: A shareholder value perspective," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 59-77.
  14. Peng Zou & Qi Wang & Jinhong Xie & Chenxi Zhou, 2020. "Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 966-986, September.
  15. Alina Sorescu & Nooshin L. Warren & Larisa Ertekin, 2017. "Event study methodology in the marketing literature: an overview," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 186-207, March.
  16. Minyoung Kim & Curba Morris Lampert & Raja Roy, 2020. "Regionalization of R&D activities: (Dis)economies of interdependence and inventive performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(7), pages 1054-1075, September.
  17. Yu, Lin & Liu, Xiaoquan & Fung, Hung-Gay & Leung, Wai Kin, 2020. "Size and value effects in high-tech industries: The role of R&D investment," The North American Journal of Economics and Finance, Elsevier, vol. 51(C).
  18. Alina Sorescu & Sorin M. Sorescu & Will J. Armstrong & Bart Devoldere, 2018. "Two Centuries of Innovations and Stock Market Bubbles," Marketing Science, INFORMS, vol. 37(4), pages 507-529, August.
  19. Ghanbarpour, Tohid & Gustafsson, Anders, 2022. "How do corporate social responsibility (CSR) and innovativeness increase financial gains? A customer perspective analysis," Journal of Business Research, Elsevier, vol. 140(C), pages 471-481.
  20. M. Berk Talay & M. Billur Akdeniz & Ahmet H. Kirca, 2017. "When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry," Journal of the Academy of Marketing Science, Springer, vol. 45(4), pages 513-533, July.
  21. Angelos J. Doukas & Jie (Michael) Guo & Herbert Y. T. Lam & Sarah (Hong) Xiao, 2016. "Media Endorsements of New Product Announcements: A New Marketing Strategy," European Financial Management, European Financial Management Association, vol. 22(3), pages 394-426, June.
  22. Abbie Griffin & Brett Josephson & Gary Lilien & Fred Wiersema & Barry Bayus & Rajesh Chandy & Ely Dahan & Steve Gaskin & Ajay Kohli & Christopher Miller & Ralph Oliva & Jelena Spanjol, 2013. "Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda," Marketing Letters, Springer, vol. 24(4), pages 323-337, December.
  23. Alina Sorescu & Martin Schreier, 2021. "Innovation in the digital economy: a broader view of its scope, antecedents, and consequences," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 627-631, July.
  24. Korkeamäki, Timo & Takalo, Tuomas, 2010. "Valuation of innovation: The case of iPhone," MPRA Paper 28042, University Library of Munich, Germany.
  25. Nicolau, Juan Luis & Sharma, Abhinav, 2022. "A review of research into drivers of firm value through event studies in tourism and hospitality: Launching the Annals of Tourism Research curated collection on drivers of firm value through event stu," Annals of Tourism Research, Elsevier, vol. 95(C).
  26. Zeynep Gürhan-Canli & Ceren Hayran & Gülen Sarial-Abi, 2016. "Customer-based brand equity in a technologically fast-paced, connected, and constrained environment," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 23-32, June.
  27. Zou, Peng & Li, Guofeng, 2016. "How emerging market investors' value competitors' customer equity: Brand crisis spillover in China," Journal of Business Research, Elsevier, vol. 69(9), pages 3765-3771.
  28. Saim Kashmiri & Cameron Duncan Nicol & Sandeep Arora, 2017. "Me, myself, and I: influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 633-656, September.
  29. Sander F. M. Beckers & Jenny Doorn & Peter C. Verhoef, 2018. "Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 366-383, May.
  30. Roger C. Mayer & Richard S. Warr & Jing Zhao, 2018. "Do Pro‐Diversity Policies Improve Corporate Innovation?," Financial Management, Financial Management Association International, vol. 47(3), pages 617-650, September.
  31. Yinqiao Li & Renée Spigt & Laurens Swinkels, 2017. "The impact of FinTech start-ups on incumbent retail banks’ share prices," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 3(1), pages 1-16, December.
  32. John Hagedoorn & Helen Haugh & Paul Robson & Kate Sugar, 2023. "Social innovation, goal orientation, and openness: insights from social enterprise hybrids," Small Business Economics, Springer, vol. 60(1), pages 173-198, January.
  33. Canh Phuc Nguyen & Thanh Dinh Su, 2021. "Financing the economy: The multidimensional influences of financial development on economic complexity," Journal of International Development, John Wiley & Sons, Ltd., vol. 33(4), pages 644-684, May.
  34. Dawid Szutowski & Marlena A. Bednarska, 2014. "Short- and Long-Term Effects of Innovations on Enterprise Market Value: A Case of the Tourism Industry," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 10(4), pages 45-63.
  35. Byung Cheol Lee & Christine Moorman & C. Page Moreau & Andrew T. Stephen & Donald R. Lehmann, 2020. "The past, present, and future of innovation research," Marketing Letters, Springer, vol. 31(2), pages 187-198, September.
  36. Insung Son & Sihyun Kim, 2021. "Is Establishing a New Partnership Useful Information for Investors in the Smartphone Supply Market?," Sustainability, MDPI, vol. 13(10), pages 1-10, May.
  37. Kim, Incheol & Pantzalis, Christos & Zhang, Zhengyi, 2021. "Multinationality and the value of green innovation," Journal of Corporate Finance, Elsevier, vol. 69(C).
  38. Markovitch, Dmitri G. & Huang, Dongling & Ye, Pengfei, 2020. "Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy," Journal of Business Research, Elsevier, vol. 118(C), pages 223-239.
  39. Dan, Sujan M. & Spaid, Brian I. & Noble, Charles H., 2018. "Exploring the sources of design innovations: Insights from the computer, communications and audio equipment industries," Research Policy, Elsevier, vol. 47(8), pages 1495-1504.
  40. Bahmani, Navid & Bhatnagar, Amit & Gauri, Dinesh, 2023. "Firms’ responses to a black swan macro-crisis: Should they be socially responsible or fiscally conservative?," Journal of Business Research, Elsevier, vol. 161(C).
  41. repec:zbw:bofrdp:2012_024 is not listed on IDEAS
  42. Obrimah, Oghenovo A., 2024. "Measuring Innovativeness: A ranking of the ordinal utility from consumption is more robust than either of ‘outcomes of commercialization’ or patent counts," Economic Analysis and Policy, Elsevier, vol. 81(C), pages 603-616.
  43. Jeon, Chunmi & Han, Seung Hun & Kim, Hyeong Joon & Kim, Sangsoo, 2022. "The effect of government 5G policies on telecommunication operators’ firm value: Evidence from China," Telecommunications Policy, Elsevier, vol. 46(2).
  44. Gupta, Suraksha & Malhotra, Naresh K. & Czinkota, Michael & Foroudi, Pantea, 2016. "Marketing innovation: A consequence of competitiveness," Journal of Business Research, Elsevier, vol. 69(12), pages 5671-5681.
  45. Xueming Luo & Jie Zhang & Wenjing Duan, 2013. "Social Media and Firm Equity Value," Information Systems Research, INFORMS, vol. 24(1), pages 146-163, March.
  46. Abhishek Borah & Gerard J. Tellis, 2014. "Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations," Marketing Science, INFORMS, vol. 33(1), pages 114-133, January.
  47. Zhen Peng & Yujun Lian & Joseph A. Forson, 2021. "Peer effects in R&D investment policy: Evidence from China," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 26(3), pages 4516-4533, July.
  48. Mugebe, P. & Kizil, M.S. & Yahyaei, M. & Low, R., 2023. "Foundation of a framework for evaluating the impact of mining technological innovation on a company's market value," Resources Policy, Elsevier, vol. 85(PA).
  49. Mehrafshan, Nima & Goerke, Björn & Clement, Michel, 2016. "The Effect of Unexpected Chart Positions on the Firm Value of Music Labels. An Event Study of Album Success," EconStor Preprints 142161, ZBW - Leibniz Information Centre for Economics.
  50. Seshadri Tirunillai & Gerard J. Tellis, 2012. "Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance," Marketing Science, INFORMS, vol. 31(2), pages 198-215, March.
  51. Larisa Kovalenko & Alina Sorescu & Mark B. Houston, 2022. "What brand do I use for my new product? The impact of new product branding decisions on firm value," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 338-365, March.
  52. Gaia Rubera & Ahmet H. Kirca, 2017. "You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 741-761, September.
  53. Lien Lamey & Els Breugelmans & Maya Vuegen & Anne ter Braak, 2021. "Retail service innovations and their impact on retailer shareholder value: evidence from an event study," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 811-833, July.
  54. Saim Kashmiri & Vijay Mahajan, 2014. "A Rose by Any Other Name: Are Family Firms Named After Their Founding Families Rewarded More for Their New Product Introductions?," Journal of Business Ethics, Springer, vol. 124(1), pages 81-99, September.
  55. Ashish Sood & Gerard J. Tellis, 2011. "Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies," Marketing Science, INFORMS, vol. 30(2), pages 339-354, 03-04.
  56. Kannan-Narasimhan, Rangapriya (Priya) & Wang, Ruixiang & Zhu, Pengcheng, 2023. "Founder versus agent CEOs: Effects of founder status and power on firm innovation and cost of capital," Journal of Business Research, Elsevier, vol. 167(C).
  57. Michael A. Wiles & Shailendra P. Jain & Saurabh Mishra & Charles Lindsey, 2010. "Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation," Marketing Science, INFORMS, vol. 29(5), pages 828-845, 09-10.
  58. Manjunath Padigar & Ljubomir Pupovac & Ashish Sinha & Rajendra Srivastava, 2022. "The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1277-1298, November.
  59. Zixia Cao & Alina Sorescu, 2013. "Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products," Marketing Science, INFORMS, vol. 32(6), pages 939-959, November.
  60. Lee, Ryeowon & Lee, Jong-Ho & Garrett, Tony C., 2019. "Synergy effects of innovation on firm performance," Journal of Business Research, Elsevier, vol. 99(C), pages 507-515.
  61. Nukhet Harmancioglu & David A. Griffith & Tuba Yılmaz, 2019. "Short- and long-term market returns of international codevelopment alliances of new products," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 939-959, September.
  62. Korkeamäki, Timo & Takalo, Tuomas, 2010. "Valuation of innovation: The case of iPhone," MPRA Paper 28042, University Library of Munich, Germany.
  63. Anindita Chakravarty & Rajdeep Grewal, 2011. "The Stock Market in the Driver's Seat! Implications for R&D and Marketing," Management Science, INFORMS, vol. 57(9), pages 1594-1609, March.
  64. Lafuente, Esteban & Ács, Zoltán J. & Szerb, László, 2022. "A composite indicator analysis for optimizing entrepreneurial ecosystems," Research Policy, Elsevier, vol. 51(9).
  65. Tirunillai, S. & Tellis, G.J., 2011. "Does Online Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance," ERIM Report Series Research in Management 25817, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  66. Yang, Yefei & Yee, Rachel W.Y., 2022. "The effect of process digitalization initiative on firm performance: A dynamic capability development perspective," International Journal of Production Economics, Elsevier, vol. 254(C).
  67. Schmidt, Jonas & Steiner, Michael & Krafft, Manfred & Eckel, Nadine & Dahl, Darren W., 2024. "Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 383-402.
  68. Skiera, Bernd & Bayer, Emanuel & Schöler, Lisa, 2017. "What should be the dependent variable in marketing-related event studies?," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 641-659.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.