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The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds

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  1. Thomas, Suman Ann & Feng, Shanfei & Krishnan, Trichy V., 2015. "To retain? To upgrade? The effects of direct mail on regular donation behavior," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 48-63.
  2. Marco S. Giarratana & Martina Pasquini & Juan Santaló, 2021. "Leveraging synergies versus resource redeployment: Sales growth and variance in product portfolios of diversified firms," Strategic Management Journal, Wiley Blackwell, vol. 42(12), pages 2245-2272, December.
  3. Masataka Ban & Nobuhiko Terui & Makoto Abe, 2011. "A brand choice model for TV advertising management using single-source data," Marketing Letters, Springer, vol. 22(4), pages 373-389, November.
  4. Philippe Aurier & Anne Broz-Giroux, 2014. "Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents," Marketing Letters, Springer, vol. 25(2), pages 193-206, June.
  5. Vakratsas, Demetrios & Kolsarici, Ceren, 2008. "A dual-market diffusion model for a new prescription pharmaceutical," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 282-293.
  6. Michael Braun & Wendy W. Moe, 2013. "Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories," Marketing Science, INFORMS, vol. 32(5), pages 753-767, September.
  7. Ryoji Jinushi, 2024. "Costly Advertising and Information Congestion: Insights from Pigou's Successors," Working Papers e210, Tokyo Center for Economic Research.
  8. Olivier Rubel & Prasad A. Naik, 2017. "Robust Dynamic Estimation," Marketing Science, INFORMS, vol. 36(3), pages 453-467, May.
  9. Adachi, Kenji & Liu, Donald J., 2006. "Estimating Threshold Effects of Generic Fluid Milk and Cheese Advertising," 2006 Annual meeting, July 23-26, Long Beach, CA 21333, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  10. Toker Doganoglu & Daniel Klapper, 2006. "Goodwill and dynamic advertising strategies," Quantitative Marketing and Economics (QME), Springer, vol. 4(1), pages 5-29, March.
  11. Yu, Lili & He, Xiuli & Zhang, Juan & Xu, Chuanyong, 2021. "Horizontal cooperative advertising with advertising threshold effects," Omega, Elsevier, vol. 98(C).
  12. Ashish Sinha & J. Jeffrey Inman & Yantao Wang & Joonwook Park & Gerard J. Tellis & Rajesh K. Chandy & Deborah MacInnis & Pattana Thaivanich, 2005. "Practice Prize Reports," Marketing Science, INFORMS, vol. 24(3), pages 351-366, September.
  13. Huang, Song & Zhang, Xianmei & Chen, Shuting, 2021. "Information acquisition with advertising threshold effect under manufacturer encroachment in a supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 153(C).
  14. Demetrios Vakratsas & Zhenfeng Ma, 2009. "Firm adaptiveness and performance heterogeneity: the case of sales–advertising dynamics in an evolving product market," Journal of Evolutionary Economics, Springer, vol. 19(1), pages 21-40, February.
  15. Taaffe, Kevin & Geunes, Joseph & Romeijn, H. Edwin, 2008. "Target market selection and marketing effort under uncertainty: The selective newsvendor," European Journal of Operational Research, Elsevier, vol. 189(3), pages 987-1003, September.
  16. Srivastava, Vaibhav & Bullo, Francesco, 2014. "Knapsack problems with sigmoid utilities: Approximation algorithms via hybrid optimization," European Journal of Operational Research, Elsevier, vol. 236(2), pages 488-498.
  17. Trichy V. Krishnan & Dipak C. Jain, 2006. "Optimal Dynamic Advertising Policy for New Products," Management Science, INFORMS, vol. 52(12), pages 1957-1969, December.
  18. Steven M. Shugan, 2006. "Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error," Marketing Science, INFORMS, vol. 25(3), pages 203-216, 05-06.
  19. Yanwu Yang & Baozhu Feng & Joni Salminen & Bernard J. Jansen, 2022. "Optimal advertising for a generalized Vidale–Wolfe response model," Electronic Commerce Research, Springer, vol. 22(4), pages 1275-1305, December.
  20. Yoau-Chau Jeng & Fei-Rung Chiu, 2010. "Allocation model for theme park advertising budget," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(2), pages 333-343, February.
  21. Qinglong Gou & Juzhi Zhang & Juan Zhang & Liang Liang, 2017. "Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 981-1004, July.
  22. Landry, Peter, 2022. "Pricing, advertising, and endogenous consideration of an “insistent” product," International Journal of Industrial Organization, Elsevier, vol. 80(C).
  23. Nobuhiko Terui & Masataka Ban & Greg M. Allenby, 2011. "The Effect of Media Advertising on Brand Consideration and Choice," Marketing Science, INFORMS, vol. 30(1), pages 74-91, 01-02.
  24. Jean-Pierre Dubé & Günter Hitsch & Puneet Manchanda, 2005. "An Empirical Model of Advertising Dynamics," Quantitative Marketing and Economics (QME), Springer, vol. 3(2), pages 107-144, June.
  25. Huaxiao Shen & Yanzhi Li & Jingjing Guan & Geoffrey K.F. Tso, 2021. "A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising," Production and Operations Management, Production and Operations Management Society, vol. 30(6), pages 1583-1602, June.
  26. Peng, Yifeng & Tao, Xiangyang & Hong, Jingke & Sun, Lulu & Yuan, Xin, 2024. "Understanding the optimal strategy of carbon labelled product advertising delivery: A dynamic differential equation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  27. Vahideh Sadat Abedi, 2017. "Allocation of advertising budget between multiple channels to support sales in multiple markets," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 68(2), pages 134-146, February.
  28. Ashwin Aravindakshan & Prasad A. Naik, 2015. "Understanding the Memory Effects in Pulsing Advertising," Operations Research, INFORMS, vol. 63(1), pages 35-47, February.
  29. John C. Liechty & Duncan K. H. Fong & Wayne S. DeSarbo, 2005. "Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis," Marketing Science, INFORMS, vol. 24(2), pages 285-293, November.
  30. Prasad A. Naik & Ashutosh Prasad & Suresh P. Sethi, 2008. "Building Brand Awareness in Dynamic Oligopoly Markets," Management Science, INFORMS, vol. 54(1), pages 129-138, January.
  31. Silberhorn, Nadja & Hildebrandt, Lutz, 2012. "Does umbrella branding really work? Investigating cross-category brand loyalty," SFB 649 Discussion Papers 2012-028, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  32. Benedetto Molinari & Francesco Turino, 2018. "Advertising and Aggregate Consumption: A Bayesian DSGE Assessment," Economic Journal, Royal Economic Society, vol. 128(613), pages 2106-2130, August.
  33. Frank M. Bass & Anand Krishnamoorthy & Ashutosh Prasad & Suresh P. Sethi, 2005. "Generic and Brand Advertising Strategies in a Dynamic Duopoly," Marketing Science, INFORMS, vol. 24(4), pages 556-568, February.
  34. Steven M. Shugan, 2004. "Endogeneity in Marketing Decision Models," Marketing Science, INFORMS, vol. 23(1), pages 1-3.
  35. Kalyanaram, Gurumurthy & Winer, Russell S., 2022. "Behavioral response to price: Data-based insights and future research for retailing," Journal of Retailing, Elsevier, vol. 98(1), pages 46-70.
  36. Ganesh Iyer & David Soberman & J. Miguel Villas-Boas, 2005. "The Targeting of Advertising," Marketing Science, INFORMS, vol. 24(3), pages 461-476, May.
  37. Mesak, Hani I. & Ellis, T. Selwyn, 2009. "On the superiority of pulsing under a concave advertising market potential function," European Journal of Operational Research, Elsevier, vol. 194(2), pages 608-627, April.
  38. Ryan Dew & Nicolas Padilla & Anya Shchetkina, 2024. "Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models," Papers 2408.07678, arXiv.org.
  39. Nobuhiko Terui & Masataka Ban, 2008. "Modeling heterogeneous effective advertising stock using single-source data," Quantitative Marketing and Economics (QME), Springer, vol. 6(4), pages 415-438, December.
  40. repec:hum:wpaper:sfb649dp2012-028 is not listed on IDEAS
  41. Vakratsas, Demetrios, 2008. "The effects of advertising, prices and distribution on market share volatility," European Journal of Operational Research, Elsevier, vol. 187(1), pages 283-293, May.
  42. Lee, Chih-Ming & Hsu, Shu-Lu, 2011. "The effect of advertising on the distribution-free newsboy problem," International Journal of Production Economics, Elsevier, vol. 129(1), pages 217-224, January.
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