Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement

Citations

Cited by:

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13. repec:dgr:rugsom:95b27 is not listed on IDEAS
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25. Jasmandeep Kaur & Priyanka Malik & Surabhi Singh, 2024. "Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention," FIIB Business Review, , vol. 13(3), pages 318-330, May.
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