Drivers of Value In The Beer Market: Comparing an Imported And A National Brand
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More about this item
Keywords
Beer; Brand Equity; Brand Awareness; Brand Associations; Consumer;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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