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The Evolution of Marketing Channels: Trends and Research Directions

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Cited by:

  1. Yu‐Hung Chen & Baojun Jiang, 2021. "Dynamic Pricing and Price Commitment of New Experience Goods," Production and Operations Management, Production and Operations Management Society, vol. 30(8), pages 2752-2764, August.
  2. Pyper, Keith & Doherty, Anne Marie, 2022. "Employing brand governance mechanisms with export channel partners: What are the performance consequences and contingent effects?," International Business Review, Elsevier, vol. 31(5).
  3. Jell-Ojobor, Maria & Alon, Ilan & Windsperger, Josef, 2022. "The choice of master international franchising – A modified transaction cost model," International Business Review, Elsevier, vol. 31(2).
  4. Anna G. Devlin & Wedad Elmaghraby & Rebecca W. Hamilton, 2018. "Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort," Journal of the Academy of Marketing Science, Springer, vol. 46(2), pages 212-233, March.
  5. Sani Majumder & Izabela Nielsen & Susanta Maity & Subrata Saha, 2022. "Effect of Product Distribution Structures and Government Subsidy Measures on Product Quality and Consumption under Competition," Sustainability, MDPI, vol. 14(6), pages 1-24, March.
  6. Shankar, Venkatesh & Kushwaha, Tarun, 2021. "Omnichannel marketing: Are cross-channel effects symmetric?," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 290-310.
  7. Vaishnav, Bharat & Ray, Sourav, 2023. "A thematic exploration of the evolution of research in multichannel marketing," Journal of Business Research, Elsevier, vol. 157(C).
  8. Wesley James Johnston & Angelina Nhat Hanh Le & Julian Ming-Sung Cheng, 2018. "A meta-analytic review of influence strategies in marketing channel relationships," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 674-702, July.
  9. Sebastiano Grandi, 2018. "A new approach to Marketing Channel Relationship," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 7-10.
  10. Krafft, Manfred & Goetz, Oliver & Mantrala, Murali & Sotgiu, Francesca & Tillmanns, Sebastian, 2015. "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 569-585.
  11. Bernardo Bertoldi & Chiara Giachino & Alberto Pastore, 2016. "Strategic pricing management in the omnichannel era," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 131-152.
  12. Guissoni, Leandro Angotti & Rodrigues, Jonny Mateus & Zambaldi, Felipe & Neves, Marcos Fava, 2021. "Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market," Journal of Retailing, Elsevier, vol. 97(4), pages 545-560.
  13. Sharma, Amalesh & Cosguner, Koray & Sharma, Tarun K. & Motiani, Manoj, 2021. "Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market," Journal of Retailing, Elsevier, vol. 97(4), pages 639-657.
  14. Feng, Cong & Fay, Scott, 2020. "Store Closings and Retailer Profitability: A Contingency Perspective," Journal of Retailing, Elsevier, vol. 96(3), pages 411-433.
  15. Bertrand, Jean-Louis & Brusset, Xavier & Chabot, Miia, 2021. "Protecting franchise chains against weather risk: A design science approach," Journal of Business Research, Elsevier, vol. 125(C), pages 187-200.
  16. Salmani, Yasamin & Partovi, Fariborz Y. & Banerjee, Avijit, 2018. "Customer-driven investment decisions in existing multiple sales channels: A downstream supply chain analysis," International Journal of Production Economics, Elsevier, vol. 204(C), pages 44-58.
  17. David I. Gilliland, 2023. "A multi-system organizing framework for inter-firm control: a comprehensive perspective on control," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 66-85, January.
  18. Tobias Menzel & Timm Teubner, 2021. "How Regional Trust Cues Could Drive Decentralisation in the Energy Sector—An Exploratory Approach," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
  19. Zeynep Aydin-Gokgoz & M. Berk Ataman & Gerrit van Bruggen, 2022. "The Rise of Mobile Marketing: A Decade of Research in Review," Foundations and Trends(R) in Marketing, now publishers, vol. 17(3), pages 140-226, November.
  20. Calderon-Monge, Esther & Pastor-Sanz, Iván & Sendra-García, Javier, 2021. "How to select franchisees: A model proposal," Journal of Business Research, Elsevier, vol. 135(C), pages 676-684.
  21. Adivar, Burcu & Hüseyinoğlu, Işık Özge Yumurtacı & Christopher, Martin, 2019. "A quantitative performance management framework for assessing omnichannel retail supply chains," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 257-269.
  22. Helen Haugh & Paul Robson & John Hagedoorn & Kate Sugar, 2022. "The nascent ecology of social enterprise," Small Business Economics, Springer, vol. 58(3), pages 1223-1242, March.
  23. Ramos, Carla & Claro, Danny P. & Germiniano, Renato, 2023. "The effect of inside sales and hybrid sales structures on customer value creation," Journal of Business Research, Elsevier, vol. 154(C).
  24. Nyu, Valeria & Nilssen, Frode & Kandemir, Destan, 2022. "Small exporting firms’ choice of exchange mode in international marketing channels for perishable products: A contingency approach," International Business Review, Elsevier, vol. 31(1).
  25. Härtlein, Marcel & Mühlheim, Pascal & Bolliger, Dominic & Lienhard, Severin, 2021. "Lernen statt verkaufen durch D2C-Strategien mit Chat-Dialogen - Das Beispiel Emmi Caffè Latte," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(6), pages 38-45.
  26. Agnieszka Izabela Baruk & Grzegorz Wesołowski, 2021. "The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image," Energies, MDPI, vol. 14(14), pages 1-23, July.
  27. Eslami, Hadi & Kacker, Manish & Hibbard, Jonathan D., 2020. "Antecedents of locus of causality attributions for destructive acts in distribution channels," Journal of Business Research, Elsevier, vol. 107(C), pages 302-314.
  28. Kamran Eshghi & Sourav Ray, 2021. "Conflict and performance in channels: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 49(2), pages 327-349, March.
  29. Lee, Ju-Yeon & Fang, Eric & Kim, Jisu J. & Li, Xiaoling & Palmatier, Robert W., 2018. "The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues," Journal of Retailing, Elsevier, vol. 94(3), pages 247-264.
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