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Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

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  1. Cheng, Junjun & Chen, Bo & Huang, Zihang, 2023. "Collective-based ad transparency in targeted hotel advertising: Consumers’ regulatory focus underlying the crowd safety effect," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  2. Zeng, Fue & Ye, Qing & Li, Jing & Yang, Zhilin, 2021. "Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox," Journal of Business Research, Elsevier, vol. 124(C), pages 667-675.
  3. Junzhou Zhang & Yuping Liu-Thompkins, 2024. "Personalized email marketing in loyalty programs: The role of multidimensional construal levels," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 196-216, January.
  4. Pizzi, Gabriele & Scarpi, Daniele & Pantano, Eleonora, 2021. "Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?," Journal of Business Research, Elsevier, vol. 129(C), pages 878-890.
  5. Yoganathan, Vignesh & Osburg, Victoria-Sophie, 2024. "Heterogenous evaluations of autonomous vehicle services: An extended theoretical framework and empirical evidence," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  6. Fast, Victoria & Sachs, Nikolai & Schnurr, Daniel, 2021. "Privacy Decision-Making in Digital Markets: Eliciting Individuals' Preferences for Transparency," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238020, International Telecommunications Society (ITS).
  7. Kakatkar, Chinmay & Spann, Martin, 2019. "Marketing analytics using anonymized and fragmented tracking data," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 117-136.
  8. Labrecque, Lauren I. & Markos, Ereni & Swani, Kunal & Peña, Priscilla, 2021. "When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach," Journal of Business Research, Elsevier, vol. 135(C), pages 559-571.
  9. Li Mo & Xiaosan Zhang & Yabin Lin & Zhenghui Yuan & Zengjun Peng, 2023. "Consumers’ Attitudes towards Online Advertising: A Model of Personalization, Informativeness, Privacy Concern and Flow Experience," Sustainability, MDPI, vol. 15(5), pages 1-12, February.
  10. Uzma Noor & Tahira Awan & Muhammad Zahid, 2019. "Examining the impact of personalization on online advertising engagement: Moderating role of privacy concerns of online users," Business Review, School of Economics and Social Sciences, IBA Karachi, vol. 14(2), pages 31-46, July-Dece.
  11. Kalaignanam, Kartik & Kushwaha, Tarun & Rajavi, Koushyar, 2018. "How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows," Journal of Retailing, Elsevier, vol. 94(3), pages 265-279.
  12. De Keyser, Arne & Bart, Yakov & Gu, Xian & Liu, Stephanie Q. & Robinson, Stacey G. & Kannan, P.K., 2021. "Opportunities and challenges of using biometrics for business: Developing a research agenda," Journal of Business Research, Elsevier, vol. 136(C), pages 52-62.
  13. Mariani, Marcello M. & Ek Styven, Maria & Teulon, Fréderic, 2021. "Explaining the intention to use digital personal data stores: An empirical study," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
  14. Miluska Murillo-Zegarra & Carla Ruiz-Mafe & Silvia Sanz-Blas, 2020. "The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps," Sustainability, MDPI, vol. 12(17), pages 1-20, August.
  15. Gansser, Oliver Alexander & Reich, Christina Stefanie, 2021. "A new acceptance model for artificial intelligence with extensions to UTAUT2: An empirical study in three segments of application," Technology in Society, Elsevier, vol. 65(C).
  16. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
  17. H. Li & A. Nill, 2020. "Online Behavioral Targeting: Are Knowledgeable Consumers Willing to Sell Their Privacy?," Journal of Consumer Policy, Springer, vol. 43(4), pages 723-745, December.
  18. Breugelmans, Els & Altenburg, Lina & Lehmkuhle, Felix & Krafft, Manfred & Lamey, Lien & Roggeveen, Anne L., 2023. "The Future of Physical Stores: Creating Reasons for Customers to Visit," Journal of Retailing, Elsevier, vol. 99(4), pages 532-546.
  19. Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
  20. Dhruv Grewal & John Hulland & Praveen K. Kopalle & Elena Karahanna, 2020. "The future of technology and marketing: a multidisciplinary perspective," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 1-8, January.
  21. El Hana, Nadr & Mercanti-Guérin, Maria & Sabri, Ouidade, 2023. "Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
  22. Oghazi, Pejvak & Schultheiss, Rakel & Chirumalla, Koteshwar & Kalmer, Nicolas Philipp & Rad, Fakhreddin F., 2020. "User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts," Journal of Business Research, Elsevier, vol. 112(C), pages 531-540.
  23. Gil Appel & Lauren Grewal & Rhonda Hadi & Andrew T. Stephen, 2020. "The future of social media in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 79-95, January.
  24. Krafft, Manfred & Kumar, V. & Harmeling, Colleen & Singh, Siddharth & Zhu, Ting & Chen, Jialie & Duncan, Tom & Fortin, Whitney & Rosa, Erin, 2021. "Insight is power: Understanding the terms of the consumer-firm data exchange," Journal of Retailing, Elsevier, vol. 97(1), pages 133-149.
  25. Tran, Trang P. & Lin, Chien-Wei & Baalbaki, Sally & Guzmán, Francisco, 2020. "How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism," Journal of Business Research, Elsevier, vol. 120(C), pages 1-15.
  26. Hess, Nicole J. & Kelley, Corinne M. & Scott, Maura L. & Mende, Martin & Schumann, Jan H., 2020. "Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores," Journal of Retailing, Elsevier, vol. 96(3), pages 344-361.
  27. Cloarec, Julien & Cadieu, Charlotte & Alrabie, Nour, 2024. "Tracking technologies in eHealth: Revisiting the personalization-privacy paradox through the transparency-control framework," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  28. Nam, Sangjun & Kwon, Youngsun, 2024. "Is pay-or-consent for privacy justifiable? Evidence from different users' privacy attitudes toward behavioral data collection in South Korea," Telecommunications Policy, Elsevier, vol. 48(7).
  29. Douglas Olsen, G. & Pracejus, John W., 2020. "Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand," Journal of Business Research, Elsevier, vol. 116(C), pages 245-257.
  30. Martin, Kelly D. & Kim, Jisu J. & Palmatier, Robert W. & Steinhoff, Lena & Stewart, David W. & Walker, Beth A. & Wang, Yonggui & Weaven, Scott K., 2020. "Data Privacy in Retail," Journal of Retailing, Elsevier, vol. 96(4), pages 474-489.
  31. Cai, Ya-Jun & Lo, Chris K.Y., 2020. "Omni-channel management in the new retailing era: A systematic review and future research agenda," International Journal of Production Economics, Elsevier, vol. 229(C).
  32. Roggeveen, Anne L. & Rosengren, Sara, 2022. "From customer experience to human experience: Uses of systematized and non-systematized knowledge," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  33. Kelly D. Martin & Patrick E. Murphy, 2017. "The role of data privacy in marketing," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 135-155, March.
  34. Cloarec, Julien, 2022. "Privacy controls as an information source to reduce data poisoning in artificial intelligence-powered personalization," Journal of Business Research, Elsevier, vol. 152(C), pages 144-153.
  35. Nath, Prithwiraj & McKechnie, Sally, 2016. "Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores," Journal of Business Research, Elsevier, vol. 69(5), pages 1572-1576.
  36. Joseph Renson M konyi & Dr. Silverius Cosmas Komba, 2023. "Factors Influencing Promotion Strategies towards Service Delivery among Independent Agencies in Tanzania: The Case of Dares Salaam Water Sanitation Authority (DAWASA)," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(11), pages 337-351, December.
  37. Benoit, Sabine & Altrichter, Birgit & Grewal, Dhruv & Ahlbom, Carl-Philip, 2024. "Autonomous stores: How levels of in-store automation affect store patronage," Journal of Retailing, Elsevier, vol. 100(2), pages 217-238.
  38. Grigorios, Lamprinakos & Magrizos, Solon & Kostopoulos, Ioannis & Drossos, Dimitrios & Santos, David, 2022. "Overt and covert customer data collection in online personalized advertising: The role of user emotions," Journal of Business Research, Elsevier, vol. 141(C), pages 308-320.
  39. Schreiner, Timo & Rese, Alexandra & Baier, Daniel, 2019. "Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 87-99.
  40. White, Gareth R.T. & Samuel, Anthony, 2019. "Programmatic Advertising: Forewarning and avoiding hype-cycle failure," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 157-168.
  41. Riegger, Anne-Sophie & Klein, Jan F. & Merfeld, Katrin & Henkel, Sven, 2021. "Technology-enabled personalization in retail stores: Understanding drivers and barriers," Journal of Business Research, Elsevier, vol. 123(C), pages 140-155.
  42. Khaksar, Seyed Mohammad Sadegh & Shahmehr, Fatemeh S. & Miah, Shah & Daim, Tugrul & Ozdemir, Dilek, 2024. "Privacy concerns versus personalisation benefits in social robot acceptance by employees: A paradox theory — Contingency perspective," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  43. Hayes, Jameson L. & Brinson, Nancy H. & Bott, Gregory J. & Moeller, Claire M., 2021. "The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 16-30.
  44. Ana Belen Tulcanaza-Prieto & Alexandra Cortez-Ordoñez & Chang Won Lee, 2023. "Influence of Customer Perception Factors on AI-Enabled Customer Experience in the Ecuadorian Banking Environment," Sustainability, MDPI, vol. 15(16), pages 1-22, August.
  45. Tomczyk, Arkadiusz T. & Buhalis, Dimitrios & Fan, Daisy X.F. & Williams, Nigel L., 2022. "Price-personalization: Customer typology based on hospitality business," Journal of Business Research, Elsevier, vol. 147(C), pages 462-476.
  46. Oghazi, Pejvak & Karlsson, Stefan & Hellström, Daniel & Hjort, Klas, 2018. "Online purchase return policy leniency and purchase decision: Mediating role of consumer trust," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 190-200.
  47. Beke, Frank T. & Eggers, Felix & Verhoef, Peter C. & Wieringa, Jaap E., 2022. "Consumers’ privacy calculus: The PRICAL index development and validation," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 20-41.
  48. Gorny, Paul M. & Groos, Eva & Strobel, Christina, 2024. "Do Personalized AI Predictions Change Subsequent Decision-Outcomes? The Impact of Human Oversight," MPRA Paper 121065, University Library of Munich, Germany.
  49. David A. Schweidel & Yakov Bart & J. Jeffrey Inman & Andrew T. Stephen & Barak Libai & Michelle Andrews & Ana Babić Rosario & Inyoung Chae & Zoey Chen & Daniella Kupor & Chiara Longoni & Felipe Thomaz, 2022. "How consumer digital signals are reshaping the customer journey," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1257-1276, November.
  50. Grewal, Dhruv & Guha, Abhijit & Satornino, Cinthia B. & Schweiger, Elisa B., 2021. "Artificial intelligence: The light and the darkness," Journal of Business Research, Elsevier, vol. 136(C), pages 229-236.
  51. Huang, Huiling & Liu, Stephanie Q. & Kandampully, Jay & Bujisic, Milos, 2020. "Consumer Responses to Scarcity Appeals in Online Booking," Annals of Tourism Research, Elsevier, vol. 80(C).
  52. Yunjeong Kim, 2021. "Revitalization of Offline Fashion Stores: Exploring Strategies to Improve the Smart Retailing Experience by Applying Mobile Technology," Sustainability, MDPI, vol. 13(6), pages 1-16, March.
  53. Som Sekhar Bhattacharyya & Praveen Nemana, 2024. "Effect of Demonetization on Advertising, Research & Development and Human Resource Intensities and its Impact on Firm’s Performance," Vision, , vol. 28(3), pages 361-373, June.
  54. Markos, Ereni & Labrecque, Lauren I. & Milne, George R., 2018. "A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 46-62.
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  57. Pallant, Jason I. & Pallant, Jessica L. & Sands, Sean J. & Ferraro, Carla R. & Afifi, Eslam, 2022. "When and how consumers are willing to exchange data with retailers: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  58. Weidig, Jakob & Weippert, Marco & Kuehnl, Christina, 2024. "Personalized touchpoints and customer experience: A conceptual synthesis," Journal of Business Research, Elsevier, vol. 177(C).
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