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An investigation of marketing practice by firm size

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  1. Archita Pal Choudhury & Amit Kundu & Dev Narayan Sarkar & Arabinda Bhattacharya, 2023. "Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 146-177, March.
  2. Raju, P.S. & Lonial, Subhash C. & Crum, Michael D., 2011. "Market orientation in the context of SMEs: A conceptual framework," Journal of Business Research, Elsevier, vol. 64(12), pages 1320-1326.
  3. Gutiérrez-Villar, Belén & Montero-Simó, María José & Araque-Padilla, Rafael Ángel & Castro-González, Pilar, 2014. "Intensidad exportadora e interacción entre fortalezas del marketing mix: un análisis basado en redes neuronales artificiales || Export Intensity and Interaction between Marketing Mix: An Analysis base," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 18(1), pages 88-111, December.
  4. Nuntasaree Sukato, 2014. "The Implementation of Market Orientation and Innovation in SMEs," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(5), pages 614-625, May.
  5. Jose M. Cortina, 2020. "On the Whys and Hows of Quantitative Research," Journal of Business Ethics, Springer, vol. 167(1), pages 19-29, November.
  6. Laure Ambroise & Céline Bérard & Isabelle Prim-Allaz, 2020. "Performance implications of exploration and exploitation in SMEs: The mediating role of interaction orientation," Post-Print halshs-02570780, HAL.
  7. Barann, Benjamin & Hermann, Andreas & Heuchert, Markus & Becker, Jörg, 2022. "Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  8. Song, Michael & Di Benedetto, C. Anthony & Parry, Mark E., 2009. "The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 314-323.
  9. Chiung-Hui Tseng, 2017. "Solving the ally-versus-acquire dilemma through the dual lenses of subjective and objective views," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 18(3), pages 373-389, May.
  10. Luigi Dolores & Maria Macchiaroli & Gianluigi De Mare, 2021. "Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors," Sustainability, MDPI, vol. 13(16), pages 1-28, August.
  11. Song, Michael & Wang, Tang & Parry, Mark E., 2010. "Do market information processes improve new venture performance?," Journal of Business Venturing, Elsevier, vol. 25(6), pages 556-568, November.
  12. Kim, Joon Ho & Kang, Kyung Ho, 2018. "The effect of promotion on gaming revenue: A study of the US casino industry," Tourism Management, Elsevier, vol. 65(C), pages 317-326.
  13. Linder, Christian, 2019. "Customer orientation and operations: The role of manufacturing capabilities in small- and medium-sized enterprises," International Journal of Production Economics, Elsevier, vol. 216(C), pages 105-117.
  14. Alina Filip, 2011. "Loyalty Programs. Role, Structure and Potential Benefits," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 88-93, September.
  15. repec:cte:idrepe:id-10-05 is not listed on IDEAS
  16. Vasileiou, Efi & Georgantzis, Nikolaos & Attanasi, Giuseppe & Llerena, Patrick, 2022. "Green innovation and financial performance: A study on Italian firms," Research Policy, Elsevier, vol. 51(6).
  17. Cleonir Tumelero & Roberto Sbragia & Felipe Mendes Borini & Eliane Cristina Franco, 2018. "The role of networks in technological capability: a technology-based companies perspective," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-19, December.
  18. Isacsson, Annica & Alakoski, Leena & Bäck, Asta, 2009. "Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases," MPRA Paper 25456, University Library of Munich, Germany, revised 26 Aug 2009.
  19. Peterson, Robert A. & Crittenden, Victoria L., 2020. "Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs," Journal of Business Research, Elsevier, vol. 113(C), pages 139-148.
  20. Matthews, Russell S. & Chalmers, Dominic M. & Fraser, Simon S., 2018. "The intersection of entrepreneurship and selling: An interdisciplinary review, framework, and future research agenda," Journal of Business Venturing, Elsevier, vol. 33(6), pages 691-719.
  21. Ferguson, Jodie L. & Brown, Brian P. & Johnston, Wesley J., 2017. "Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets," Journal of Business Research, Elsevier, vol. 72(C), pages 80-92.
  22. Mora Cortez, Roberto & Johnston, Wesley J., 2018. "Needed B2B marketing capabilities: Insights from the USA and emerging Latin America," International Business Review, Elsevier, vol. 27(3), pages 594-609.
  23. Seo, Joo Hwan & Perry, Vanessa G. & Tomczyk, David & Solomon, George T., 2014. "Who benefits most? The effects of managerial assistance on high- versus low-performing small businesses," Journal of Business Research, Elsevier, vol. 67(1), pages 2845-2852.
  24. Muhammad Imran Hanif & Madiha Irshad, 2018. "Impact of Entrepreneurial Orientation and Network Resource Utilization on Internationalization of SME¡¯s: Evidence from Pakistan," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(2), pages 118-131, June.
  25. Rehmat Karim & Normah Abdul Latip & Azizan Marzuki & Sajjad Haider & Memoona Nelofar & Faqeer Muhammad, 2021. "The Impact of 4Ps Marketing Mix in Tourism Development in the Mountain Areas: A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 231-245.
  26. Alvarez Bassi, Daniel & Lado, Nora & Duque, Lola C., 2010. "Current marketing practices and market orientation in the context of an emerging economy : the case of Uruguay," DEE - Working Papers. Business Economics. WB wb104207, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  27. Timo Tammi & Helen Reijonen & Jani Saastamoinen, 2017. "Are entrepreneurial and market orientations of small and medium-sized enterprises associated with targeting different tiers of public procurement?," Environment and Planning C, , vol. 35(3), pages 457-475, May.
  28. Leenheer, Jorna & Bijmolt, Tammo H.A., 2008. "Which retailers adopt a loyalty program? An empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 15(6), pages 429-442.
  29. Gruber, Marc, 2007. "Uncovering the value of planning in new venture creation: A process and contingency perspective," Journal of Business Venturing, Elsevier, vol. 22(6), pages 782-807, November.
  30. Kleopatra Konstantoulaki & Ioannis Rizomyliotis & Apostolos Giovanis & Vittorio Conti & Christos Kallandranis, 2017. "Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on Small and Medium Sized B2B Firms," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(5), pages 77-94, October.
  31. Insik Jeong & Jong-Ho Lee & Eunmi Kim, 2019. "Determinants of brand localization in international markets," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 75-100, March.
  32. Clemens Koob, 2021. "Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective," PLOS ONE, Public Library of Science, vol. 16(4), pages 1-25, April.
  33. Buccieri, Dominic & Park, JiEun, 2022. "Entrepreneurial marketing and reconfiguration towards post-entry performance: Moderating effects of market dynamism and entry mode," Journal of Business Research, Elsevier, vol. 148(C), pages 89-100.
  34. Shi, Lei & Miles, Angela, 2020. "Non-effectual, non-customer effectual, or customer-effectual: A conceptual exploration of the applicability of the effectuation logic in startup brand identity construction," Journal of Business Research, Elsevier, vol. 113(C), pages 168-179.
  35. Sahi, Gurjeet Kaur & Gupta, Mahesh C. & Cheng, T.C.E., 2020. "The effects of strategic orientation on operational ambidexterity: A study of indian SMEs in the industry 4.0 era," International Journal of Production Economics, Elsevier, vol. 220(C).
  36. McColl-Kennedy, Janet R. & Sweeney, Jillian C. & Soutar, Geoffrey N. & Amonini, Claudia, 2008. "Professional Service Firms are Relationship Marketers: But does size matter?," Australasian marketing journal, Elsevier, vol. 16(1), pages 30-47.
  37. Andreas Fürst & Mika Gabrielsson & Peter Gabrielsson & Jana-Kristin Prigge, 2023. "The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 966-989, September.
  38. Johansson, Tobias & Kask, Johan, 2017. "Configurations of business strategy and marketing channels for e-commerce and traditional retail formats: A Qualitative Comparison Analysis (QCA) in sporting goods retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 326-333.
  39. Morgan, Todd & Anokhin, Sergey Alexander, 2020. "The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies," Journal of Business Research, Elsevier, vol. 113(C), pages 129-138.
  40. Juraj Cheben & Drahoslav Lancaric & Radovan Savov & Marián Tóth, 2015. "Towards Sustainable Marketing: Strategy in Slovak Companies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 855-855, August.
  41. Athanasios Papadimitriou & Antonios Kargas, 2012. "The relationship between organizational culture and market orientation in the Greek telecommunication companies," Netnomics, Springer, vol. 13(1), pages 1-23, April.
  42. Wang, Xinchun & Lou, Tianyang, 2020. "The effect of performance feedback on firms’ unplanned marketing investments," Journal of Business Research, Elsevier, vol. 118(C), pages 441-451.
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