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On the Whys and Hows of Quantitative Research

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  • Jose M. Cortina

    (Virginia Commonwealth University)

Abstract

For this issue of JBE, Zyphur and Pierides (J Bus Ethics 143(1):1–16, 2017) have written a paper on a concept that they have labeled relational validity. The purpose of the paper and of their advocacy for the concept of relational validity is to improve the way that quantitative research (QR) is done by expanding our understanding of its ethics-laden aspects. I agree entirely with the authors that every decision regarding QR is an ethics-laden one and that our research as a whole would be improved by recognition of this fact. I disagree with the authors regarding some of the ways that this improvement might be brought about.

Suggested Citation

  • Jose M. Cortina, 2020. "On the Whys and Hows of Quantitative Research," Journal of Business Ethics, Springer, vol. 167(1), pages 19-29, November.
    • Handle: RePEc:kap:jbuset:v:167:y:2020:i:1:d:10.1007_s10551-019-04195-8
    DOI: 10.1007/s10551-019-04195-8
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    References listed on IDEAS

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    1. Michelle Greenwood, 2016. "Approving or Improving Research Ethics in Management Journals," Journal of Business Ethics, Springer, vol. 137(3), pages 507-520, September.
    2. Michael J. Zyphur & Dean C. Pierides, 2017. "Is Quantitative Research Ethical? Tools for Ethically Practicing, Evaluating, and Using Quantitative Research," Journal of Business Ethics, Springer, vol. 143(1), pages 1-16, June.
    3. Duygu Turker, 2009. "How Corporate Social Responsibility Influences Organizational Commitment," Journal of Business Ethics, Springer, vol. 89(2), pages 189-204, October.
    4. Michelle Greenwood & R. Edward Freeman, 2017. "Focusing on Ethics and Broadening our Intellectual Base," Journal of Business Ethics, Springer, vol. 140(1), pages 1-3, January.
    5. Duygu Turker, 2009. "Measuring Corporate Social Responsibility: A Scale Development Study," Journal of Business Ethics, Springer, vol. 85(4), pages 411-427, April.
    6. Coviello, Nicole E. & Brodie, Roderick J. & Munro, Hugh J., 2000. "An investigation of marketing practice by firm size," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 523-545.
    7. Simon Knox & Colin Gruar, 2007. "The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization," Journal of Business Ethics, Springer, vol. 75(2), pages 115-135, October.
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