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An investigation of marketing practice by firm size

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  • Coviello, Nicole E.
  • Brodie, Roderick J.
  • Munro, Hugh J.

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  • Coviello, Nicole E. & Brodie, Roderick J. & Munro, Hugh J., 2000. "An investigation of marketing practice by firm size," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 523-545.
    • Handle: RePEc:eee:jbvent:v:15:y:2000:i:5-6:p:523-545
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    References listed on IDEAS

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    1. Smith, Ken G. & Gannon, Martin J. & Grimm, Curtis & Mitchell, Terence R., 1988. "Decision making behavior in smaller entrepreneurial and larger professionally managed firms," Journal of Business Venturing, Elsevier, vol. 3(3), pages 223-232.
    2. Gronroos, Christian, 1999. "Relationship Marketing: Challenges for the Organization," Journal of Business Research, Elsevier, vol. 46(3), pages 327-335, November.
    3. Boag, David A., 1987. "Marketing control and performance in early-growth companies," Journal of Business Venturing, Elsevier, vol. 2(4), pages 365-379.
    4. Andrea Bonaccorsi, 1992. "On the Relationship Between Firm Size and Export Intensity," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(4), pages 605-635, December.
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