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Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect

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Cited by:

  1. Katerina Gkalitsiou & Dimosthenis Kotsopoulos, 2023. "When the Going Gets Tough, Leaders Use Metaphors and Storytelling: A Qualitative and Quantitative Study on Communication in the Context of COVID-19 and Ukraine Crises," Administrative Sciences, MDPI, vol. 13(4), pages 1-42, April.
  2. Rubin, Dan & Mohr, Iris & Kumar, V., 2022. "Beyond the box office: A conceptual framework for the drivers of audience engagement," Journal of Business Research, Elsevier, vol. 151(C), pages 473-488.
  3. Ganga Shreedhar & Susana Mourato, 2020. "Linking Human Destruction of Nature to COVID-19 Increases Support for Wildlife Conservation Policies," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 76(4), pages 963-999, August.
  4. Kemp, April & Gravois, Renée & Syrdal, Holly & McDougal, Elizabeth, 2023. "Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization," Business Horizons, Elsevier, vol. 66(3), pages 313-324.
  5. Sun, Yuan & Chen, Jin & Sundar, S. Shyam, 2024. "Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity," Journal of Business Research, Elsevier, vol. 172(C).
  6. Farivar, Samira & Wang, Fang, 2022. "Effective influencer marketing: A social identity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  7. Dessart, Laurence & Pitardi, Valentina, 2019. "How stories generate consumer engagement: An exploratory study," Journal of Business Research, Elsevier, vol. 104(C), pages 183-195.
  8. Malgorzata Karpinska-Krakowiak & Edyta Rudawska & Barbara Mroz-Gorgon & Lukasz Skowron, 2021. "Academic Research on Marketing in Central and Eastern Europe: A Comparative Analysis of Scholarly Papers Published in Polish versus International Journals," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 198-209.
  9. Yang, Zhihao & Wang, Desheng & Li, Tingting & Han, Jie, 2023. "Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  10. Cao, Xinyue & Qu, Zhirui & Liu, Yan & Hu, JiaJing, 2021. "How the destination short video affects the customers' attitude: The role of narrative transportation," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  11. Afonso Vieira, Valter & Wolter, Jeremy S. & Falcão Araujo, Clécio & Saraiva Frio, Ricardo, 2023. "What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 475-492.
  12. de Regt, Anouk & Plangger, Kirk & Barnes, Stuart J., 2021. "Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing," Journal of Business Research, Elsevier, vol. 136(C), pages 513-522.
  13. Robiady, Nurlita Devian & Windasari, Nila Armelia & Nita, Arfenia, 2021. "Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 492-500.
  14. Boukis, Achilleas, 2023. "Storytelling in initial coin offerings: Attracting investment or gaining referrals?," Journal of Business Research, Elsevier, vol. 160(C).
  15. Keel, Astrid L. & Tran, An T.K., 2023. "Increasing small nonprofits’ influence through strategic storytelling," Business Horizons, Elsevier, vol. 66(3), pages 359-370.
  16. repec:oup:jconrs:v:49:y:2023:i:5:p:904-925. is not listed on IDEAS
  17. Hamby, Anne & Orazi, Davide & Moreau, Patrick, 2024. "Whose story is this? Source reveal as a communication tactic to increase consumers’ advocacy for social causes," Journal of Business Research, Elsevier, vol. 170(C).
  18. Appel, Markus, 2022. "Affective resistance to narrative persuasion," Journal of Business Research, Elsevier, vol. 149(C), pages 850-859.
  19. Leite Ângela & Lopes Silvia & Rodrigues Anabela, 2023. "Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study," Management & Marketing, Sciendo, vol. 18(4), pages 556-576, December.
  20. Orazi, Davide C. & Lei, Jing & Bove, Liliana L., 2021. "The effect of ending disclosure on the persuasiveness of narrative PSAs," Journal of Business Research, Elsevier, vol. 127(C), pages 241-251.
  21. Grigsby, Jamie L. & Mellema, Hillary N., 2020. "Negative Consequences of Storytelling in Native Advertising," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 61-78.
  22. Karolina Kaczorowska & Jodie Conduit & Steven Goodman, 2024. "Engaging through storytelling: the interplay of engagement with a story, cause, and charity," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 265-292, May.
  23. Aimee E. Smith & Natalina Zlatevska & Rafi M. M. I. Chowdhury & Alex Belli, 2023. "A Meta-Analytical Assessment of the Effect of Deontological Evaluations and Teleological Evaluations on Ethical Judgments/Intentions," Journal of Business Ethics, Springer, vol. 188(3), pages 553-588, December.
  24. Kim, Naeun (Lauren) & Woo, Hongjoo & Ramkumar, Bharath, 2021. "The role of product history in consumer response to online second-hand clothing retail service based on circular fashion," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  25. Del Bucchia, Céline & Lancelot Miltgen, Caroline & Russell, Cristel Antonia & Burlat, Claire, 2021. "Empowerment as latent vulnerability in techno-mediated consumption journeys," Journal of Business Research, Elsevier, vol. 124(C), pages 629-651.
  26. Hu, Han-fen & Krishen, Anjala S. & Barnes, Jesse, 2023. "Through narratives we learn: Exploring knowledge-building as a marketing strategy for prosocial water reuse," Journal of Business Research, Elsevier, vol. 158(C).
  27. Chapman, Alexis & Dilmperi, Athina, 2022. "Luxury brand value co-creation with online brand communities in the service encounter," Journal of Business Research, Elsevier, vol. 144(C), pages 902-921.
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