When the Going Gets Tough, Leaders Use Metaphors and Storytelling: A Qualitative and Quantitative Study on Communication in the Context of COVID-19 and Ukraine Crises
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- van Laer, Tom & Feiereisen, Stephanie & Visconti, Luca M., 2019. "Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect," Journal of Business Research, Elsevier, vol. 96(C), pages 135-146.
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- Mayer-Schoenberger, Viktor & Oberlechner, Thomas, 2002. "Through Their Own Words: Towards a New Understanding of Leadership through Metaphors," Working Paper Series rwp02-043, Harvard University, John F. Kennedy School of Government.
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Keywords
leadership; crisis; communication; metaphors; storytelling; stories; COVID-19; Ukraine; Greece; information strategy; taxonomy; politics;All these keywords.
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