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Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets

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  1. Lee, Ruby P. & Naylor, Gillian & Chen, Qimei, 2011. "Linking customer resources to firm success: The role of marketing program implementation," Journal of Business Research, Elsevier, vol. 64(4), pages 394-400, April.
  2. Kim, Namwoon & Shin, Sohyoun & Min, Sungwook, 2016. "Strategic marketing capability: Mobilizing technological resources for new product advantage," Journal of Business Research, Elsevier, vol. 69(12), pages 5644-5652.
  3. Carlos Ferro-Soto & Luz Amparo Macías-Quintana & Paula Vázquez-Rodríguez, 2018. "Effect of Stakeholders-Oriented Behavior on the Performance of Sustainable Business," Sustainability, MDPI, vol. 10(12), pages 1-27, December.
  4. Torres Lacomba, Anna & Atribo, Jo & Bijmolt, Tammo H.A., 2010. "Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders," Research Report 10007, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  5. Chung, Huimin & Lin, Jane Raung & Yang, Ying Sui, 2012. "How do entrenched managers handle stakeholders interests?," Journal of Multinational Financial Management, Elsevier, vol. 22(5), pages 263-277.
  6. Sun, Wenbin & Price, Joseph & Ding, Yuan, 2019. "The longitudinal effects of internationalization on firm performance: The moderating role of marketing capability," Journal of Business Research, Elsevier, vol. 95(C), pages 326-337.
  7. Juan Carlos Castillo & Nicholas S. Vonortas, 2024. "TFP, ICT and absorptive capacities: micro-level evidence from Colombia," The Journal of Technology Transfer, Springer, vol. 49(4), pages 1287-1302, August.
  8. Line, Nathaniel D. & Runyan, Rodney C., 2014. "Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets," Tourism Management, Elsevier, vol. 43(C), pages 91-102.
  9. Francesco Caputo & Manlio Del Giudice & Federica Evangelista & Giuseppe Russo, 2016. "Corporate disclosure and intellectual capital: the light side of information asymmetry," International Journal of Managerial and Financial Accounting, Inderscience Enterprises Ltd, vol. 8(1), pages 75-96.
  10. Finney, R. Zachary & Lueg, Jason E. & Campbell, Noel D., 2008. "Market pioneers, late movers, and the resource-based view (RBV): A conceptual model," Journal of Business Research, Elsevier, vol. 61(9), pages 925-932, September.
  11. José-Luis Godos-Díez & Roberto Fernández-Gago & Laura Cabeza-García, 2019. "How Does Reciprocity Affect Undergraduate Student Orientation towards Stakeholders?," Sustainability, MDPI, vol. 11(21), pages 1-15, October.
  12. Patel, Vijay K. & Manley, Scott C. & Hair, Joseph F. & Ferrell, O.C. & Pieper, Torsten M., 2016. "Is stakeholder orientation relevant for European firms?," European Management Journal, Elsevier, vol. 34(6), pages 650-660.
  13. Bijmolt, Tammo H. A. & Tribo Gine, José Antonio, 2010. "Generating global brand equity through corporate social responsibility to key stakeholders," IC3JM - Estudios = Working Papers id-10-04, Instituto Mixto Carlos III - Juan March de Ciencias Sociales (IC3JM).
  14. Anna Torres & Josep A. Tribó, 2007. "Ownership structure, customer satisfaction and brand equity," Economics Working Papers 1016, Department of Economics and Business, Universitat Pompeu Fabra, revised Jun 2007.
  15. Colin B. Gabler & Nikolaos Panagopoulos & Pavlos A. Vlachos & Adam Rapp, 2017. "Developing an Environmentally Sustainable Business Plan: An International B2B Case Study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(4), pages 261-272, July.
  16. Torres, Anna & Bijmolt, Tammo H.A. & Tribó, Josep A. & Verhoef, Peter, 2012. "Generating global brand equity through corporate social responsibility to key stakeholders," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 13-24.
  17. Smirnova, Maria M. & Rebiazina, Vera A. & Frösén, Johanna, 2018. "Customer orientation as a multidimensional construct: Evidence from the Russian markets," Journal of Business Research, Elsevier, vol. 86(C), pages 457-467.
  18. Castell, Carolin & Kiefer, Jasmin & Schubach, Sebastian & Schumann, Jan H. & Graf-Vlachy, Lorenz & König, Andreas, 2023. "Integrating digital platform dynamics into customer orientation research: A systematic review and research agenda," Journal of Business Research, Elsevier, vol. 163(C).
  19. Cabrera-Suárez, M. Katiuska & de la Cruz Déniz-Déniz, Mª & Martín-Santana, Josefa D., 2011. "Familiness and market orientation: A stakeholder approach," Journal of Family Business Strategy, Elsevier, vol. 2(1), pages 34-42, March.
  20. Mahmoud Abdulai Mahmoud & Charles Blankson & Robert E. Hinson, 2017. "Market orientation and corporate social responsibility: towards an integrated conceptual framework," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-15, December.
  21. Sun, Wenbin & Ding, Yuan, 2020. "Corporate social responsibility and cash flow volatility: The curvilinear moderation of marketing capability," Journal of Business Research, Elsevier, vol. 116(C), pages 48-59.
  22. İpek, İlayda & Bıçakcıoğlu-Peynirci, Nilay, 2020. "Export market orientation: An integrative review and directions for future research," International Business Review, Elsevier, vol. 29(4).
  23. Orr, Linda M. & Bush, Victoria D. & Vorhies, Douglas W., 2011. "Leveraging firm-level marketing capabilities with marketing employee development," Journal of Business Research, Elsevier, vol. 64(10), pages 1074-1081, October.
  24. Ante Glavas & Jenny Mish, 2015. "Resources and Capabilities of Triple Bottom Line Firms: Going Over Old or Breaking New Ground?," Journal of Business Ethics, Springer, vol. 127(3), pages 623-642, March.
  25. Nathaniel D. Line & Rodney C. Runyan & Tracy Gonzalez-Padron, 2019. "Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 42-60, June.
  26. repec:cte:idrepe:id-10-04 is not listed on IDEAS
  27. repec:dgr:rugsom:10007 is not listed on IDEAS
  28. Weijia Hu & Jining Sun & Yu-En Lin & Jingbo Hu, 2023. "ESG and Investment Efficiency: The Role of Marketing Capability," Sustainability, MDPI, vol. 15(24), pages 1-19, December.
  29. Jan Alpenberg & Tomasz Wnuk-Pel & Amanda Henebäck, 2018. "Environmental Orientation in Swedish Local Governments," Sustainability, MDPI, vol. 10(2), pages 1-21, February.
  30. Torres, Anna & Tribó, Josep A., 2011. "Customer satisfaction and brand equity," Journal of Business Research, Elsevier, vol. 64(10), pages 1089-1096, October.
  31. Chang, Woojung & Park, Jeong Eun & Chaiy, Seoil, 2010. "How does CRM technology transform into organizational performance? A mediating role of marketing capability," Journal of Business Research, Elsevier, vol. 63(8), pages 849-855, August.
  32. Gonzalez-Benito, Oscar & Gonzalez-Benito, Javier, 2008. "Implications of market orientation on the environmental transformation of industrial firms," Ecological Economics, Elsevier, vol. 64(4), pages 752-762, February.
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