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Setting the future of digital and social media marketing research: Perspectives and research propositions

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Cited by:

  1. Yogesh K. Dwivedi & L. Hughes & Y. Wang & A.A. Alalwan & S.J. Ahn & J. Balakrishnan & S. Barta & R. Belk & D. Buhalis & Vincent Dutot & R. Felix & R. Filieri & C. Flavián & A. Gustafsson & C. Hinsch &, 2023. "Metaverse Marketing: How the Metaverse Will Shape the Future of Consumer Research and Practice," Post-Print hal-04292610, HAL.
  2. Onofrei, George & Filieri, Raffaele & Kennedy, Lorraine, 2022. "Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors," Journal of Business Research, Elsevier, vol. 142(C), pages 100-112.
  3. Nawres, Darragi & Nedra, Bahri-Ammari & Yousaf, Anish & Mishra, Abhishek, 2024. "The role of augmented reality in shaping purchase intentions and WOM for luxury products," Journal of Business Research, Elsevier, vol. 171(C).
  4. Dwivedi, Yogesh K. & Hughes, Laurie & Kar, Arpan Kumar & Baabdullah, Abdullah M. & Grover, Purva & Abbas, Roba & Andreini, Daniela & Abumoghli, Iyad & Barlette, Yves & Bunker, Deborah & Chandra Kruse,, 2022. "Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action," International Journal of Information Management, Elsevier, vol. 63(C).
  5. Akter, Shahriar & Dwivedi, Yogesh K. & Sajib, Shahriar & Biswas, Kumar & Bandara, Ruwan J. & Michael, Katina, 2022. "Algorithmic bias in machine learning-based marketing models," Journal of Business Research, Elsevier, vol. 144(C), pages 201-216.
  6. Wei, Jiping & Zhou, Jing & Cheng, Zhangfan, 2023. "Role of E-marketing of mineral products in achieving sustainability," Resources Policy, Elsevier, vol. 86(PA).
  7. Jafar, Rana Muhammad Sohail & Ahmad, Wasim & Sun, Yanming, 2023. "Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores," Technology in Society, Elsevier, vol. 74(C).
  8. Horst Treiblmaier & Elena Petrozhitskaya, 2023. "Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology," Post-Print hal-04521356, HAL.
  9. Treiblmaier, Horst & Petrozhitskaya, Elena, 2023. "Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology," Journal of Business Research, Elsevier, vol. 159(C).
  10. Siraphat Padthar & Phaninee Naruetharadhol & Wutthiya Aekthanate Srisathan & Chavis Ketkaew, 2024. "From Linear to Circular Economy: Embracing Digital Innovations for Sustainable Agri-Food Waste Management among Farmers and Retailers," Resources, MDPI, vol. 13(6), pages 1-29, June.
  11. Abdulwahed Nasser M Alharkan & Edyta Wolny-Abouelwafa & Ashwaq Althowibi & Hana Khalid Alhumaid & Amera Alharbi & Haifa Alghamdi & Shahla Abu Zahra, 2024. "Exploring EFL Teachers’ Perspectives on the Role of Social Media for Building Trust in the Workplace," World Journal of English Language, Sciedu Press, vol. 14(6), pages 405-405, November.
  12. Yeo, Sook Fern & Tan, Cheng Ling & Kumar, Ajay & Tan, Kim Hua & Wong, Jee Kit, 2022. "Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
  13. Osei-Frimpong, Kofi & McLean, Graeme & Islam, Nazrul & Appiah Otoo, Brigid, 2022. "What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement," Journal of Business Research, Elsevier, vol. 146(C), pages 288-307.
  14. Ram, Pappu Kalyan & Pandey, Neeraj & Persis, Jinil, 2024. "Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  15. Varun Nayyar, 2022. "Reviewing the impact of digital migration on the consumer buying journey with robust measurement of PLS‐SEM and R Studio," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(3), pages 542-556, May.
  16. Tai Ming Wut & Chammy Yan Lam Lau & Wai Tung Chan, 2022. "Share, Comment, and Like on Facebook and Message Strategies of Non-Governmental organizations," SAGE Open, , vol. 12(1), pages 21582440221, March.
  17. Yogesh K. Dwivedi & N. Kshetri & L. Hughes & Nripendra P. Rana & A.M. Baabdullah & A.K. Kar & A. Koohang & S. Ribeiro-Navarrete & N. Belei & J. Balakrishnan & S. Basu & A. Behl & G.H. Davies & Vincent, 2023. "Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse," Post-Print hal-04292609, HAL.
  18. Fazal ur Rehman & Basheer M. Al-Ghazali, 2022. "Evaluating the Influence of Social Advertising, Individual Factors, and Brand Image on the Buying Behavior toward Fashion Clothing Brands," SAGE Open, , vol. 12(1), pages 21582440221, March.
  19. Rohit, Kumar & Shankar, Amit & Katiyar, Gagan & Mehrotra, Ankit & Alzeiby, Ebtesam Abdullah, 2024. "Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  20. Chris Zhu & Lawrence Hoc Nang Fong & Huicai Gao & Dimitrios Buhalis & Ziye Shang, 2022. "How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok," Information Technology & Tourism, Springer, vol. 24(3), pages 389-407, September.
  21. Belém Barbosa & José Ramón Saura & Dag Bennett, 2024. "How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses," The Journal of Technology Transfer, Springer, vol. 49(1), pages 69-103, February.
  22. C. Sarai R. Avila, 2024. "Tweet Influence on Market Trends: Analyzing the Impact of Social Media Sentiment on Biotech Stocks," Papers 2402.03353, arXiv.org.
  23. Xiu-Kin Loh & Voon-Hsien Lee & Xiu-Ming Loh & Garry Wei-Han Tan & Keng-Boon Ooi & Yogesh K. Dwivedi, 2022. "The Dark Side of Mobile Learning via Social Media: How Bad Can It Get?," Information Systems Frontiers, Springer, vol. 24(6), pages 1887-1904, December.
  24. Yoon, Jae Yeon & Lee, Chaehyeon & Choi, Jeonghye & Chang, Sue Ryung & Kim, Jikyung, 2022. "The effect of social media apps on shopping apps," Journal of Business Research, Elsevier, vol. 148(C), pages 23-32.
  25. Annye Braca & Pierpaolo Dondio, 2023. "Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design," Italian Journal of Marketing, Springer, vol. 2023(3), pages 369-412, September.
  26. Bazi, Saleh & Filieri, Raffaele & Gorton, Matthew, 2023. "Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty," Journal of Business Research, Elsevier, vol. 160(C).
  27. Liao, Junyun & Pang, Jiecong & Dong, Xuebing, 2023. "More gain, more give? The impact of brand community value on users’ value co-creation," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  28. Johnson, Nathan & Turnbull, Benjamin & Reisslein, Martin, 2022. "Social media influence, trust, and conflict: An interview based study of leadership perceptions," Technology in Society, Elsevier, vol. 68(C).
  29. Vinoi, Nivin & Shankar, Amit & Khalil, Ashraf & Mehrotra, Ankit & Kumar, Jitender, 2024. "Holding on to your memories: Factors influencing social media hoarding behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  30. Sgroi, Filippo & Totaro, Teresa & Modica, Federico & Sciortino, Caterina, 2024. "A Digital Platform Strategy to Improve Food Waste Disposal Practices: Exploring the Case of "Too Good To Go"," Research on World Agricultural Economy, Nan Yang Academy of Sciences Pte Ltd (NASS), vol. 5(1), March.
  31. Samira FRIOUI & Amel GRAA, 2024. "Bibliometric Analysis of Artificial Intelligence in the Scope of E-Commerce: Trends and Progress over the Last Decade," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 5-24, February.
  32. Sharma, Anshuman & Dwivedi, Rohita & Mariani, Marcello M. & Islam, Tahir, 2022. "Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
  33. Sáez-Ortuño, Laura & Forgas-Coll, Santiago & Huertas-Garcia, Ruben & Sánchez-García, Javier, 2023. "What's on the horizon? A bibliometric analysis of personal data collection methods on social networks," Journal of Business Research, Elsevier, vol. 158(C).
  34. Akram, Muhammad S. & Malhotra, Neeru & Goraya, M. Awais Shakir & Shareef, Mahmud A. & Malik, Aneela & Lal, Banita, 2022. "User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
  35. Dwivedi, Yogesh K & Shareef, Mahmud A & Akram, Muhammad S & Bhatti, Zeeshan A & Rana, Nripendra P, 2022. "Examining the effects of enterprise social media on operational and social performance during environmental disruption," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
  36. Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata & Strong, Carolyn, 2024. "Navigating the platform economy: Crafting a customer analytics capability instrument," Journal of Business Research, Elsevier, vol. 170(C).
  37. Yogesh K. Dwivedi & Nir Kshetri & Laurie Hughes & Nripendra P. Rana & Abdullah M. Baabdullah & Arpan Kumar Kar & Alex Koohang & Samuel Ribeiro-Navarrete & Nina Belei & Janarthanan Balakrishnan & Sripa, 2023. "Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse," Information Systems Frontiers, Springer, vol. 25(5), pages 2071-2114, October.
  38. Gandhi, Mohina & Kar, Arpan Kumar, 2022. "How do Fortune firms build a social presence on social media platforms? Insights from multi-modal analytics," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  39. Cristina Nicolau & Eliza Nichifor & Daniel Munteanu & Oana Bărbulescu, 2022. "Decoding Business Potential for Digital Sustainable Entrepreneurship: What Romanian Entrepreneurs Think and Do for the Future," Sustainability, MDPI, vol. 14(20), pages 1-21, October.
  40. Kim, Da Yeon & Kim, Sang Yong, 2022. "The impact of customer-generated evaluation information on sales in online platform-based markets," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  41. Wang, Guoqiang & Tan, Garry Wei-Han & Yuan, Yunpeng & Ooi, Keng-Boon & Dwivedi, Yogesh K., 2022. "Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
  42. Liu, Huiyuan & Perera, Sandun C. & Wang, Jian-Jun & Leonhardt, James M., 2023. "Physician engagement in online medical teams: A multilevel investigation," Journal of Business Research, Elsevier, vol. 157(C).
  43. Verma, Deepak & Prakash Dewani, Prem & Behl, Abhishek & Pereira, Vijay & Dwivedi, Yogesh & Del Giudice, Manilo, 2023. "A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type," Journal of Business Research, Elsevier, vol. 154(C).
  44. Jin Yong Park & Sriram Veeraiya Perumal & Shouvik Sanyal & Binh Ah Nguyen & Samrat Ray & Ravishankar Krishnan & Ramakrishna Narasimhaiah & Dhanabalan Thangam, 2022. "Sustainable Marketing Strategies as an Essential Tool of Business," American Journal of Economics and Sociology, Wiley Blackwell, vol. 81(2), pages 359-379, March.
  45. Ou, Carol & Zhang, Xiaowei & Angelopoulos, Spyros & Davison, Robert & Janse, Noury, 2022. "Security breaches and organization response strategy : Exploring consumers’ threat and coping appraisals," Other publications TiSEM 9ac0c2eb-87e8-4c1d-a0b0-c, Tilburg University, School of Economics and Management.
  46. Kim, Jong Min & Park, Keeyeon Ki-cheon & Mariani, Marcello M., 2023. "Do online review readers react differently when exposed to credible versus fake online reviews?," Journal of Business Research, Elsevier, vol. 154(C).
  47. Gutierrez, Anabel & Punjaisri, Khanyapuss & Desai, Bhavini & Syed Alwi, Sharifah Faridah & O'Leary, Simon & Chaiyasoonthorn, Wornchanok & Chaveesuk, Singha, 2023. "Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  48. Sulaeni & Gugun Gunawan & Aris Suprio Wibowo & Salsabillah Syawalia, 2024. "Analysis of Marketing Strategies for Duck Egg Flour Business in Increasing Sales Volume: A Case of Small and Medium Enterprise “Abinisa†in Sujung Village, Tirtayasa District, Serang Regency," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 10(12), pages 780-789, January.
  49. Caitlin de la Roche & Tiago de Barros & Tinashe Chuchu & Brighton Nyagadza & Marike Venter de Villiers, 2022. "An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa," International Review of Management and Marketing, Econjournals, vol. 12(4), pages 29-37, July.
  50. Raghavendra Prasanna Kumar & Arindam Banerjee & Zahran Al-Salti & S. Ananda, 2024. "Technology acceptance model and customer engagement: mediating role of customer satisfaction," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1062-1076, September.
  51. Di, Kaisheng & Chen, Weidong & Shi, Qiumei & Cai, Quanling & Liu, Sichen, 2024. "Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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