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The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace

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  1. Sharma, Amalesh & Soni, Mauli & Borah, Sourav Bikash & Haque, Tanjum, 2022. "From silos to synergies: A systematic review of luxury in marketing research," Journal of Business Research, Elsevier, vol. 139(C), pages 893-907.
  2. Sharma, Amalesh & Soni, Mauli & Borah, Sourav Bikash & Saboo, Alok R., 2020. "Identifying the drivers of luxury brand sales in emerging markets: An exploratory study," Journal of Business Research, Elsevier, vol. 111(C), pages 25-40.
  3. Halliday, Sue Vaux, 2016. "User-generated content about brands: Understanding its creators and consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 137-144.
  4. Bagozzi, Richard P. & Ruvio, Ayalla A. & Xie, Chunyan, 2020. "The material self," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 661-677.
  5. Cheah, Isaac & Phau, Ian & Kea, Garick & Huang, Yu An, 2016. "Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 184-192.
  6. Victoria-Sophie Osburg & Vignesh Yoganathan & Fabian Bartsch & Mbaye Fall Diallo & Hongfei Liu, 2024. "How Sustainable Luxury Influences Product Value Perceptions and Behavioral Intentions: A Comparative Study of Emerging vs. Developed Markets," Journal of Business Ethics, Springer, vol. 191(4), pages 713-738, May.
  7. Cappellini, Benedetta & Hosany, Sameer & Yen, Dorothy A. & Yu, Qionglei, 2019. "Away from home: How young Chinese consumers travel with global brands?," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 87-94.
  8. Reed, Americus & Forehand, Mark R. & Puntoni, Stefano & Warlop, Luk, 2012. "Identity-based consumer behavior," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 310-321.
  9. Anna J. Vredeveld & Robin A. Coulter, 2019. "Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 274-290, March.
  10. Jahanmir, Sara F. & Cavadas, Joana, 2018. "Factors affecting late adoption of digital innovations," Journal of Business Research, Elsevier, vol. 88(C), pages 337-343.
  11. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
  12. Strizhakova, Yuliya & Coulter, Robin A., 2013. "The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 69-82.
  13. Sobol, Kamila & Cleveland, Mark & Laroche, Michel, 2018. "Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 340-353.
  14. Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios, 2015. "Using the SERVQUAL model to evaluate the quality of services for a farm school store," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 62-74.
  15. Hiroyasu Furukawa & Kyung-Tae Lee, 2023. "Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
  16. Nguyen, Nhat Nguyen & Özçaglar-Toulouse, Nil & Kjeldgaard, Dannie, 2018. "Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam," Journal of Business Research, Elsevier, vol. 86(C), pages 490-500.
  17. Aleksandra Korzeniowska, 2015. "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 33-48.
  18. Manish Das & Debarshi Mukherjee, 2020. "Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 45(1), pages 31-53, February.
  19. Hoang, Hung Trong & Bich Ho, Khanh Ngoc & Tran, Trang P. & Le, Truc Quang, 2022. "The extension of animosity model of foreign product purchase: Does country of origin matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  20. Cleveland, Mark & Bartikowski, Boris, 2018. "Cultural and identity antecedents of market mavenism: Comparing Chinese at home and abroad," Journal of Business Research, Elsevier, vol. 82(C), pages 354-363.
  21. Bartsch, Fabian & Diamantopoulos, Adamantios & Paparoidamis, Nicholas G. & Chumpitaz, Ruben, 2016. "Global brand ownership: The mediating roles of consumer attitudes and brand identification," Journal of Business Research, Elsevier, vol. 69(9), pages 3629-3635.
  22. José Felipe Jiménez-Guerrero & Juan Carlos Pérez-Mesa & Emilio Galdeano-Gómez, 2020. "Alternative Proposals to Measure Consumer Ethnocentric Behavior: A Narrative Literature Review," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
  23. Licsandru, Tana Cristina & Cui, Charles Chi, 2019. "Ethnic marketing to the global millennial consumers: Challenges and opportunities," Journal of Business Research, Elsevier, vol. 103(C), pages 261-274.
  24. Yagmur Ozyer & Basak Degerli & Alper Degerli & Ebru Gozukara, 2016. "Card usage by Turks when travelling abroad: shopping and Transnationalisation," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 4(1), pages 10-19, May.
  25. Timo Mandler & Fabian Bartsch & C. Min Han, 0. "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 0, pages 1-32.
  26. Pilar Fernández‐Ferrín & Belén Bande & Aitor Calvo‐Turrientes & M. Mercedes Galán‐Ladero, 2017. "The Choice of Local Food Products by Young Consumers: The Importance of Public and Private Attributes," Agribusiness, John Wiley & Sons, Ltd., vol. 33(1), pages 70-84, January.
  27. Rašković, Matevž & Ding, Zhonghui & Škare, Vatroslav & Ozretić Došen, Đurđana & Žabkar, Vesna, 2016. "Comparing consumer innovativeness and ethnocentrism of young-adult consumers," Journal of Business Research, Elsevier, vol. 69(9), pages 3682-3686.
  28. Agnieszka Kacprzak & Katarzyna Dziewanowska, 2015. "Does a global young consumer exist? A comparative study of South Korea and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 47-61.
  29. Özsomer, Aysegül & Batra, Rajeev & Chattopadhyay, Amitava & ter Hofstede, Frenkel, 2012. "A global brand management roadmap," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 1-4.
  30. Stępień Beata & Lima Ana Pinto & Hinner Michael, 2018. "Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector," Journal of Intercultural Management, Sciendo, vol. 10(2), pages 139-158, June.
  31. Pantea Foroudi, 2023. "Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 203-222, August.
  32. Vilnai-Yavetz, Iris & Tifferet, Sigal, 2015. "A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 53-69.
  33. Salnikova, Ekaterina & Grunert, Klaus G., 2020. "The role of consumption orientation in consumer food preferences in emerging markets," Journal of Business Research, Elsevier, vol. 112(C), pages 147-159.
  34. Rašković, Matevž & Ding, Zhonghui & Hirose, Morikazu & Žabkar, Vesna & Fam, Kim-Shyan, 2020. "Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles," Journal of Business Research, Elsevier, vol. 108(C), pages 496-507.
  35. Timo Mandler & Fabian Bartsch & C. Min Han, 2021. "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1559-1590, October.
  36. Lien, Nguyen Huong & Westberg, Kate & Stavros, Constantino & Robinson, Linda J., 2018. "Family decision-making in an emerging market: Tensions with tradition," Journal of Business Research, Elsevier, vol. 86(C), pages 479-489.
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