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The different roles of product originality and usefulness in generating word-of-mouth

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Cited by:

  1. Foucart, Renaud & Wan, Cheng & Wang, Shidong, 2018. "Innovations and technological comebacks," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 1-14.
  2. Moldovan, Sarit & Steinhart, Yael & Lehmann, Donald R., 2019. "Propagators, Creativity, and Informativeness: What Helps Ads Go Viral," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 102-114.
  3. Nguyen, Hang T. & Chaudhuri, Malika, 2019. "Making new products go viral and succeed," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 39-62.
  4. Stanko, Michael A. & Allen, B.J., 2022. "Disentangling the collective motivations for user innovation in a 3D printing community," Technovation, Elsevier, vol. 111(C).
  5. Ayalla Ruvio & Richard P. Bagozzi & G. Tomas M. Hult & Richard Spreng, 2020. "Consumer arrogance and word-of-mouth," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1116-1137, November.
  6. Beatriz Moliner-Velázquez & María Fuentes-Blasco & Irene Gil-Saura, 2023. "Motivations and attitudes towards consulting eWOM when booking accommodation," Service Business, Springer;Pan-Pacific Business Association, vol. 17(2), pages 557-578, June.
  7. Jin, Liyin & Huang, Yunhui, 2014. "When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 107-116.
  8. Daniel Kaimann & Joe Cox, 2014. "The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry," Working Papers Dissertations 13, Paderborn University, Faculty of Business Administration and Economics.
  9. Jung Ok Jeon & Sunmee Baeck, 2016. "The effect of the valence of word-of-mouth on consumers’ attitudes toward co-brands: The moderating roles of brand characteristics," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 26(1), pages 89-108, January.
  10. Lidia Aguiar-Castillo & Alberto Clavijo-Rodriguez & Petra De Saa-Perez & Rafael Perez-Jimenez, 2019. "Gamification as An Approach to Promote Tourist Recycling Behavior," Sustainability, MDPI, vol. 11(8), pages 1-18, April.
  11. Chen, Bo, 2020. "The effect of attribute originality on consumers’ adoption intention of customization: The role of construal level," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  12. Wang, Zhihao & Li, Wei & Wang, Mengxin, 2024. "Exploring the social diffusion effects of green consumption: Evidence from green innovative products," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  13. Salvatore M. Lombardo, 2024. "The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty," Italian Journal of Marketing, Springer, vol. 2024(3), pages 247-265, September.
  14. Barta, Sergio & Belanche, Daniel & Fernández, Ana & Flavián, Marta, 2023. "Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  15. Pescher, Christian & Reichhart, Philipp & Spann, Martin, 2014. "Consumer Decision-making Processes in Mobile Viral Marketing Campaigns," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 43-54.
  16. Casaló, Luis V. & Flavián, Carlos & Ibáñez-Sánchez, Sergio, 2020. "Influencers on Instagram: Antecedents and consequences of opinion leadership," Journal of Business Research, Elsevier, vol. 117(C), pages 510-519.
  17. He, Yi & You, Ya & Chen, Qimei, 2020. "Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM," Journal of Business Research, Elsevier, vol. 118(C), pages 210-222.
  18. Nelson-Field, Karen & Riebe, Erica & Newstead, Kellie, 2013. "The emotions that drive viral video," Australasian marketing journal, Elsevier, vol. 21(4), pages 205-211.
  19. Melinda Majláth, 2016. "Difference among Personality Types in Comment-Writing Behaviour," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2016),, Óbuda University, Keleti Faculty of Business and Management.
  20. Philp, Matthew & Ashworth, Laurence, 2020. "I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth," Journal of Business Research, Elsevier, vol. 116(C), pages 283-293.
  21. Gerrath, Maximilian H.E.E. & Biraglia, Alessandro, 2021. "How less congruent new products drive brand engagement: The role of curiosity," Journal of Business Research, Elsevier, vol. 127(C), pages 13-24.
  22. Philp, Matthew & Jacobson, Jenna & Pancer, Ethan, 2022. "Predicting social media engagement with computer vision: An examination of food marketing on Instagram," Journal of Business Research, Elsevier, vol. 149(C), pages 736-747.
  23. Mengran Xu & Rebecca Walker Reczek & Richard E. Petty, 2023. "Need to evaluate as a predictor of creating and seeking online word of mouth," Marketing Letters, Springer, vol. 34(4), pages 697-712, December.
  24. Daniel Kaimann & Joe Cox, 2014. "The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry," Working Papers CIE 84, Paderborn University, CIE Center for International Economics.
  25. Ina Garnefeld & Sabrina Helm & Ann-Kathrin Grötschel, 2020. "May we buy your love? psychological effects of incentives on writing likelihood and valence of online product reviews," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 805-820, December.
  26. S. Cem Bahadir & Koen Pauwels, 2024. "When does word of mouth versus marketing drive brand performance most?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 473-491, September.
  27. Melinda Majláth, 2014. "Does Reading Comments Depend on Personality? - Results of an Empirical Study," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2014),, Óbuda University, Keleti Faculty of Business and Management.
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