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Gamification as An Approach to Promote Tourist Recycling Behavior

Author

Listed:
  • Lidia Aguiar-Castillo

    (IDeTIC, Universidad de Las Palmas de Gran Canaria, 35001 Las Palmas de Gran Canaria, Spain)

  • Alberto Clavijo-Rodriguez

    (Fundacion Parque Cientifico Tecnologico, PCT Tafira, Edif. Poliv. III, 35017 Las Palmas de Gran Canaria, Spain)

  • Petra De Saa-Perez

    (IDeTIC, Universidad de Las Palmas de Gran Canaria, 35001 Las Palmas de Gran Canaria, Spain)

  • Rafael Perez-Jimenez

    (IDeTIC, Universidad de Las Palmas de Gran Canaria, 35001 Las Palmas de Gran Canaria, Spain)

Abstract

Recycling behavior is an issue that affects the sustainability of many seasonal destinations. The EU promotes projects such as the UrbanWaste that try to study how to avoid the deplorable consequences on cities of this situation. This project has implemented a gamified application, named WasteApp in several European cities, in order to promote the recycling behavior of tourists. This study aimed to verify if the application can be a successful tool to foster recycling and to improve tourism destination reputation. The results show that tourist satisfaction will be influenced directly by the perceived usefulness of the application, and perceived usefulness by the perceived ease of use, but the expectations of the prizes can be counterproductive if they are not perceived as useful for the promoted behavior. Likewise, the satisfaction of the user will influence the recycling behavior, which at the same time improves the reputation of the destination. Besides, the initiative will be visible through word of mouth that is generated from the perceived usefulness, the user’s satisfaction, and the recycling behavior itself. That is, according to this study a gamified application can contribute to the recycling behavior of tourists and improve the image of the destination that adopts it.

Suggested Citation

  • Lidia Aguiar-Castillo & Alberto Clavijo-Rodriguez & Petra De Saa-Perez & Rafael Perez-Jimenez, 2019. "Gamification as An Approach to Promote Tourist Recycling Behavior," Sustainability, MDPI, vol. 11(8), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:8:p:2201-:d:222201
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    Cited by:

    1. Iacopo Odoardi & Chiara Burlina & Alessandro Crociata, 2023. "Pro-Environmental Determinants of Waste Separation: Does the Interaction of Human and Social Capital Matter? Evidence from Italian Provinces," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    2. Byeong Cheol Lee, 2019. "The Effect of Gamification on Psychological and Behavioral Outcomes: Implications for Cruise Tourism Destinations," Sustainability, MDPI, vol. 11(11), pages 1-15, May.
    3. Gonzalo Díaz-Meneses & Neringa Vilkaite-Vaitone, 2020. "Pinpointing the Barriers to Recycling at Destination," Sustainability, MDPI, vol. 12(7), pages 1-19, March.
    4. Mariia Sozoniuk & Jonghun Park & Natalia Lumby, 2022. "Investigating Residents’ Acceptance of Mobile Apps for Household Recycling: A Case Study of New Jersey," Sustainability, MDPI, vol. 14(17), pages 1-18, August.

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