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From data to action: How marketers can leverage AI

Citations

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Cited by:

  1. Zheng, Xiaoyun & Miao, Murong & Zhang, Lu & Huang, Li, 2024. "Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes," Journal of Business Research, Elsevier, vol. 185(C).
  2. Popescu Anca, 2023. "The Role Of Artificial Intelligence In Digital Marketing Strategies," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 127-134, June.
  3. Rajaram, Kumaran & Tinguely, Patrick Nicolas, 2024. "Generative artificial intelligence in small and medium enterprises: Navigating its promises and challenges," Business Horizons, Elsevier, vol. 67(5), pages 629-648.
  4. Robertson, Jeandri & Ferreira, Caitlin & Botha, Elsamari & Oosthuizen, Kim, 2024. "Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction," Business Horizons, Elsevier, vol. 67(5), pages 499-510.
  5. Giulia Baratelli & Elanor Colleoni, 2023. "Does Artificial Intelligence (AI) Enabled Recruitment Improve Employer Branding?," International Journal of Business and Management, Canadian Center of Science and Education, vol. 17(2), pages 1-45, February.
  6. Nick Drydakis, 2024. "Artificial intelligence capital and employment prospects," Oxford Economic Papers, Oxford University Press, vol. 76(4), pages 901-919.
  7. Paschen, Jeannette & Wilson, Matthew & Ferreira, João J., 2020. "Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel," Business Horizons, Elsevier, vol. 63(3), pages 403-414.
  8. Shivam Gupta & Sachin Modgil & Ajay Kumar & Uthayasankar Sivarajah & Zahir Irani, 2022. "Artificial intelligence and cloud-based Collaborative Platforms for Managing Disaster, extreme weather and emergency operations," Post-Print hal-04325638, HAL.
  9. Lena Bjørlo & Øystein Moen & Mark Pasquine, 2021. "The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
  10. Erik Hermann, 2022. "Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective," Journal of Business Ethics, Springer, vol. 179(1), pages 43-61, August.
  11. Ferraro, Carla & Demsar, Vlad & Sands, Sean & Restrepo, Mariluz & Campbell, Colin, 2024. "The paradoxes of generative AI-enabled customer service: A guide for managers," Business Horizons, Elsevier, vol. 67(5), pages 549-559.
  12. Demsar, Vlad & Sands, Sean & Rosengren, Sara & Campbell, Colin, 2022. "Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  13. Berthon, Pierre & Yalcin, Taylan & Pehlivan, Ekin & Rabinovich, Tamara, 2024. "Trajectories of AI technologies: Insights for managers," Business Horizons, Elsevier, vol. 67(5), pages 461-470.
  14. Zhao, Taiyang & Ran, Yaxuan & Wu, Banggang & Lynette Wang, Valerie & Zhou, Liying & Lu Wang, Cheng, 2024. "Virtual versus human: Unraveling consumer reactions to service failures through influencer types," Journal of Business Research, Elsevier, vol. 178(C).
  15. Jin Li & Ziwei Ye & Caiming Zhang, 2022. "Study on the interaction between big data and artificial intelligence," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(3), pages 641-648, May.
  16. Lee, Kuo-Wei & Li, Chia-Ying, 2023. "It is not merely a chat: Transforming chatbot affordances into dual identification and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  17. Klaus, Phil & Zaichkowsky, Judith Lynne, 2022. "The convenience of shopping via voice AI: Introducing AIDM," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  18. Pallant, Jessica L. & Karpen, Ingo O. & Sands, Sean J., 2022. "What drives consumers to customize products? The mediating role of brand experience," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  19. Andrea Mauro & Andrea Sestino & Andrea Bacconi, 2022. "Machine learning and artificial intelligence use in marketing: a general taxonomy," Italian Journal of Marketing, Springer, vol. 2022(4), pages 439-457, December.
  20. Li, Chia-Ying & Zhang, Jin-Ting, 2023. "Chatbots or me? Consumers’ switching between human agents and conversational agents," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  21. Pallant, Jason I. & Pallant, Jessica L. & Sands, Sean J. & Ferraro, Carla R. & Afifi, Eslam, 2022. "When and how consumers are willing to exchange data with retailers: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  22. Sands, Sean & Ferraro, Carla & Demsar, Vlad & Chandler, Garreth, 2022. "False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers," Business Horizons, Elsevier, vol. 65(6), pages 777-788.
  23. Ransome Epie Bawack & Samuel Fosso Wamba & Kevin Daniel André Carillo & Shahriar Akter, 2022. "Artificial intelligence in E-Commerce: a bibliometric study and literature review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 297-338, March.
  24. Debnath, Ramit & Bardhan, Ronita & Reiner, David M. & Miller, J.R., 2021. "Political, economic, social, technological, legal and environmental dimensions of electric vehicle adoption in the United States: A social-media interaction analysis," Renewable and Sustainable Energy Reviews, Elsevier, vol. 152(C).
  25. Kull, Alexander J. & Romero, Marisabel & Monahan, Lisa, 2021. "How may I help you? Driving brand engagement through the warmth of an initial chatbot message," Journal of Business Research, Elsevier, vol. 135(C), pages 840-850.
  26. Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023. "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  27. Ferraro, Carla & Hemsley, Alicia & Sands, Sean, 2023. "Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers," Business Horizons, Elsevier, vol. 66(4), pages 463-479.
  28. Gupta, Shivam & Modgil, Sachin & Kumar, Ajay & Sivarajah, Uthayasankar & Irani, Zahir, 2022. "Artificial intelligence and cloud-based Collaborative Platforms for Managing Disaster, extreme weather and emergency operations," International Journal of Production Economics, Elsevier, vol. 254(C).
  29. Paschen, Ulrich & Pitt, Christine & Kietzmann, Jan, 2020. "Artificial intelligence: Building blocks and an innovation typology," Business Horizons, Elsevier, vol. 63(2), pages 147-155.
  30. Rahman, Muhammad Sabbir & Bag, Surajit & Hossain, Md Afnan & Abdel Fattah, Fadi Abdel Muniem & Gani, Mohammad Osman & Rana, Nripendra P., 2023. "The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  31. Pallant, Jessica & Sands, Sean & Karpen, Ingo, 2020. "Product customization: A profile of consumer demand," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  32. Osadchaya, Elena & Marder, Ben & Yule, Jennifer A. & Yau, Amy & Lavertu, Laura & Stylos, Nikolaos & Oliver, Sebastian & Angell, Rob & Regt, Anouk de & Gao, Liyu & Qi, Kang & Zhang, Will Zhiyuan & Zhan, 2024. "To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry," Business Horizons, Elsevier, vol. 67(5), pages 571-581.
  33. Black, J. Stewart & van Esch, Patrick, 2020. "AI-enabled recruiting: What is it and how should a manager use it?," Business Horizons, Elsevier, vol. 63(2), pages 215-226.
  34. Tulbure Adriana & Popescu Anca & NeacȘu Nicoleta Andreea, 2024. "The Role of AI in Content Development among Romanian Small Businesses," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 2353-2364.
  35. Abdelhalim, Esraa & Anazodo, Kemi Salawu & Gali, Nazha & Robson, Karen, 2024. "A framework of diversity, equity, and inclusion safeguards for chatbots," Business Horizons, Elsevier, vol. 67(5), pages 487-498.
  36. Michael Rodriguez & Robert Peterson, 2024. "Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(4), pages 778-789, December.
  37. Abdulaziz Aldoseri & Khalifa N. Al-Khalifa & Abdel Magid Hamouda, 2024. "AI-Powered Innovation in Digital Transformation: Key Pillars and Industry Impact," Sustainability, MDPI, vol. 16(5), pages 1-25, February.
  38. Nick Drydakis, 2022. "Artificial Intelligence and Reduced SMEs’ Business Risks. A Dynamic Capabilities Analysis During the COVID-19 Pandemic," Information Systems Frontiers, Springer, vol. 24(4), pages 1223-1247, August.
  39. Nur Areena Aqilah Mohd Sapri & Asma Nadia Zanol Rashid & Wan Ainol Mursyida Ahmad Tarmizi, 2024. "Leveraging AI for Effective Content Marketing in Libraries: Maximizing User Engagement," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 3510-3521, September.
  40. Issa Helmi & Lakkis Hussein & Dakroub Roy & Jaber Jad, 2023. "Examining User Engagement and Experience in Agritech," International Journal of Contemporary Management, Sciendo, vol. 59(2), pages 17-32, June.
  41. Sharjana Alam Shaily & Nazmun Nahar Emma, 2021. "Integration of Artificial Intelligence Marketing to Get Brand Recognition for Social Business," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 29-37.
  42. Behera, Rajat Kumar & Bala, Pradip Kumar & Rana, Nripendra P. & Kizgin, Hatice, 2022. "Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective," Journal of Business Research, Elsevier, vol. 141(C), pages 685-701.
  43. Taehyee Um & Taekyung Kim & Namho Chung, 2020. "How does an Intelligence Chatbot Affect Customers Compared with Self-Service Technology for Sustainable Services?," Sustainability, MDPI, vol. 12(12), pages 1-21, June.
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