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Seeking funding in order to sell: Crowdfunding as a marketing tool

Citations

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Cited by:

  1. Peter Konhäusner, 2021. "Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria," JRFM, MDPI, vol. 14(2), pages 1-21, February.
  2. Sanchita Bansal & Isha Garg & Gagan Deep Sharma, 2019. "Social Entrepreneurship as a Path for Social Change and Driver of Sustainable Development: A Systematic Review and Research Agenda," Sustainability, MDPI, vol. 11(4), pages 1-28, February.
  3. Yixiao Li & Zhanda Zhang & Ruiqin Wang & Yuangao Chen, 2019. "Consumer Purchase Intention toward Crowdfunding Products/Services: A Cost–Benefit Perspective," Sustainability, MDPI, vol. 11(13), pages 1-21, June.
  4. Yasar, Burze & Sevilay Yılmaz, Işıl & Hatipoğlu, Nurullah & Salih, Aslıhan, 2022. "Stretching the success in reward-based crowdfunding," Journal of Business Research, Elsevier, vol. 152(C), pages 205-220.
  5. Filippo Corsini & Marco Frey, 2023. "Exploring the development of environmentally sustainable products through reward-based crowdfunding," Electronic Commerce Research, Springer, vol. 23(2), pages 1183-1207, June.
  6. Lukas Maier & Christian V. Baccarella & Jörn H. Block & Timm F. Wagner & Kai-Ingo Voigt, 2023. "The Legitimization Effect of Crowdfunding Success: A Consumer Perspective," Entrepreneurship Theory and Practice, , vol. 47(4), pages 1389-1420, July.
  7. Andrej Woerner & Sander Onderstal & Arthur Schram, 2022. "Comparing Crowdfunding Mechanisms: Introducing the Generalized Moulin-Shenker Mechanism," CESifo Working Paper Series 10081, CESifo.
  8. repec:eur:ejserj:435 is not listed on IDEAS
  9. Diandian Xiang & Leinan Zhang & Qiuyan Tao & Yonggui Wang & Shuang Ma, 2019. "Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1046-1063, November.
  10. Jingjing Zhao & Yongli Li & Yunlong Ding & Chao Liu, 2019. "The value of leading customers in a crowdfunding-based marketing pattern," PLOS ONE, Public Library of Science, vol. 14(4), pages 1-18, April.
  11. Sabia, Luca & Bell, Robin & Bozward, David, 2022. "Big fish: Leveraging the fear of missing out in equity crowdfunding in the post-COVID-19 era," Business Horizons, Elsevier, vol. 65(1), pages 59-67.
  12. Chul Kim & P. K. Kannan & Michael Trusov & Andrea Ordanini, 2020. "Modeling Dynamics in Crowdfunding," Marketing Science, INFORMS, vol. 39(2), pages 339-365, March.
  13. Sahaym, Arvin & (Avi) Datta, Avimanyu & Brooks, Stoney, 2021. "Crowdfunding success through social media: Going beyond entrepreneurial orientation in the context of small and medium-sized enterprises," Journal of Business Research, Elsevier, vol. 125(C), pages 483-494.
  14. Moy, Naomi & Chan, Ho Fai & Septianto, Felix & Mathmann, Frank & Torgler, Benno, 2024. "Confidence is Good? too Much, not so Much: Exploring the effects on crowdfunding success," Journal of Business Research, Elsevier, vol. 182(C).
  15. Behrendt, Gerlinde & Häring, Anna Maria, 2020. "Crowdfunding: Finanzierungsalternative und Marketinginstrument für Unternehmen der Land- und Lebensmittelwirtschaft," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305613, German Association of Agricultural Economists (GEWISOLA).
  16. Alsagr, Naif & Cumming, Douglas J. & Davis, Justin G. & Sewaid, Ahmed, 2023. "Geopolitical risk and crowdfunding performance," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 85(C).
  17. Peter Konhäusner & Marius Thielmann & Veronica Câmpian & Dan-Cristian Dabija, 2021. "Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development," Sustainability, MDPI, vol. 13(19), pages 1-17, October.
  18. Chao Xing & Yuming Zhang & David Tripe, 2024. "Ethical Consumers and Low-Income Sellers on China’s Reward-Based Crowdfunding Platforms: Are Poverty Alleviation Campaigns More Successful?," Journal of Business Ethics, Springer, vol. 191(4), pages 793-810, May.
  19. Paschen, Jeannette, 2017. "Choose wisely: Crowdfunding through the stages of the startup life cycle," Business Horizons, Elsevier, vol. 60(2), pages 179-188.
  20. Andrej Woerner & Sander Onderstal & Arthur Schram, 2022. "Comparing Crowdfunding Mechanisms: Introducing the Generalized Moulin-Shenker Mechanism," CESifo Working Paper Series 10081, CESifo.
  21. repec:igg:jeei00:v:14:y:2024:i:1:p:1-25 is not listed on IDEAS
  22. Saurav Chandra Talukder & Zoltán Lakner, 2023. "Exploring the Landscape of Social Entrepreneurship and Crowdfunding: A Bibliometric Analysis," Sustainability, MDPI, vol. 15(12), pages 1-22, June.
  23. Zhao, Liang & Shneor, Rotem & Sun, Zhe, 2022. "Skin in the game: Self-funding and reward crowdfunding success," Business Horizons, Elsevier, vol. 65(1), pages 89-100.
  24. Wilson, Matthew & Robson, Karen & Botha, Elsamari, 2017. "Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns," Business Horizons, Elsevier, vol. 60(2), pages 247-253.
  25. Gerlinde BEHRENDT & Sarah PETER & Simone STERLY & Anna Maria HÄRING, 2019. "Community financing in the German organic food sector: a key for sustainable food systems?," CIRIEC Working Papers 1918, CIRIEC - Université de Liège.
  26. Yongli Li & Zhi-Ping Fan & Wei Zhang, 2018. "Network-based Referral Mechanism in a Crowdfunding-based Marketing Pattern," Papers 1808.03070, arXiv.org.
  27. Gerlinde Behrendt & Sarah Peter & Simone Sterly & Anna Maria Häring, 2022. "Community financing for sustainable food and farming: a proximity perspective," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(3), pages 1063-1075, September.
  28. Han Jiang & Zhiyi Wang & Lusi Yang & Jia Shen & Jungpil Hahn, 2021. "How Rewarding Are Your Rewards? A Value-Based View of Crowdfunding Rewards and Crowdfunding Performance," Entrepreneurship Theory and Practice, , vol. 45(3), pages 562-599, May.
  29. Swati Gupta & Sahil Raj & Sanjay Gupta & Ajay Sharma, 2023. "Prioritising crowdfunding benefits: a fuzzy-AHP approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(1), pages 379-403, February.
  30. Joseph Seshoka Rapeta & Magano Meahabo Dinah, 2022. "Supervision of Learners with Intellectual Disabilities in a Special School: in Loco Parentis of Teachers as a Wellness Perspective," Humanities Today: Proceedings Articles, Revistia Research and Publishing, vol. 1, January -.
  31. Oguzhan Aygoren & Stefan Koch, 2021. "Community Support or Funding Amount: Actual Contribution of Reward-Based Crowdfunding to Market Success of Video Game Projects on Kickstarter," Sustainability, MDPI, vol. 13(16), pages 1-18, August.
  32. Ferreira, Valeria & Papaoikonomou, Eleni & Terceño, Antonio, 2022. "Unpeel the layers of trust! A comparative analysis of crowdfunding platforms and what they do to generate trust," Business Horizons, Elsevier, vol. 65(1), pages 7-19.
  33. Leone, Daniele & Cristina Pietronudo, Maria & Gabteni, Heger & Rosaria Carli, Maria, 2023. "Reward-based crowdfunding for building a valuable circular business model," Journal of Business Research, Elsevier, vol. 157(C).
  34. Anna Prisco & Valerio Muto & Ciro Troise & Mario Tani, 2022. "How to Engage the Crowds to Create Value? Evidence from the Pathfinder Arena Case," Sustainability, MDPI, vol. 14(7), pages 1-22, April.
  35. Behrendt, Gerlinde & Häring, Anna Maria, 2020. "Crowdfunding: Finanzierungsalternative und Marketinginstrument für Unternehmen der Land- und Lebensmittelwirtschaft," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305613, German Association of Agricultural Economists (GEWISOLA).
  36. Naomi Moy & Ho Fai Chan & Frank Mathmann & Markus Schaffner & Benno Torgler, 2021. "Confidence is good; too much, not so much: Exploring the effects on reward-based crowdfunding success," CREMA Working Paper Series 2021-18, Center for Research in Economics, Management and the Arts (CREMA).
  37. Moradi, Masoud & Badrinarayanan, Vishag, 2021. "The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises," Journal of Business Research, Elsevier, vol. 124(C), pages 286-298.
  38. Messeni Petruzzelli, Antonio & Natalicchio, Angelo & Panniello, Umberto & Roma, Paolo, 2019. "Understanding the crowdfunding phenomenon and its implications for sustainability," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 138-148.
  39. Christian Handke & Carolina Dalla Chiesa, 2022. "The art of crowdfunding arts and innovation: the cultural economic perspective," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 46(2), pages 249-284, June.
  40. Ayomikun Idowu & Amany Elbanna, 2022. "Digital Platforms of Work and the Crafting of Career Path: The Crowdworkers’ Perspective," Information Systems Frontiers, Springer, vol. 24(2), pages 441-457, April.
  41. Sewaid, Ahmed & Garcia-Cestona, Miguel & Silaghi, Florina, 2021. "Resolving information asymmetries in financing new product development: The case of reward-based crowdfunding," Research Policy, Elsevier, vol. 50(10).
  42. Kalanit Efrat & Shaked Gilboa, 2020. "Relationship approach to crowdfunding: how creators and supporters interaction enhances projects’ success," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 899-911, December.
  43. Alexander Simons & Lena Franziska Kaiser & Jan Brocke, 2019. "Enterprise Crowdfunding: Foundations, Applications, and Research Findings," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 61(1), pages 113-121, February.
  44. Janina Sundermeier & Tyge-F. Kummer, 2022. "Does personality still matter in e-commerce? How perceived hubris influences the assessment of founders’ trustworthiness using the example of reward-based crowdfunding," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1127-1144, September.
  45. Miceli, Gaetano (“Nino”) & Scopelliti, Irene & Raimondo, Maria Antonietta, 2020. "Insight versus effort. Communicating the creative process leading to new products," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 602-620.
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