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Crowdfunding: Finanzierungsalternative und Marketinginstrument für Unternehmen der Land- und Lebensmittelwirtschaft

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  • Behrendt, Gerlinde
  • Häring, Anna Maria

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  • Behrendt, Gerlinde & Häring, Anna Maria, 2020. "Crowdfunding: Finanzierungsalternative und Marketinginstrument für Unternehmen der Land- und Lebensmittelwirtschaft," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305613, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi20:305613
    DOI: 10.22004/ag.econ.305613
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    References listed on IDEAS

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    1. Garry Bruton & Susanna Khavul & Donald Siegel & Mike Wright, 2015. "New Financial Alternatives in Seeding Entrepreneurship: Microfinance, Crowdfunding, and Peer–to–Peer Innovations," Entrepreneurship Theory and Practice, , vol. 39(1), pages 9-26, January.
    2. Brown, Terrence E. & Boon, Edward & Pitt, Leyland F., 2017. "Seeking funding in order to sell: Crowdfunding as a marketing tool," Business Horizons, Elsevier, vol. 60(2), pages 189-195.
    3. Alexandra Moritz & Jörn Block, 2014. "Crowdfunding und Crowdinvesting: State of the Art der wirtschaftswissenschaftlichen Literatur," ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 62(1), pages 57-89.
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    Keywords

    Agricultural Finance; Marketing;

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