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Demographic Versus Media Advertising Effects On Milk Demand: The Case Of The New York City Market
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Cited by:
- Reberte, J. Carlos & Kaiser, Harry M. & Lenz, John E. & Forker, Olan D., 1996.
"Generic Advertising Wearout: The Case Of The New York City Fluid Milk Campaign,"
Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 21(2), pages 1-11, December.
- Reberte, J. Carlos & Kaiser, Harry M. & Lenz, John E. & Forker, Olan D., 1996. "Generic Advertising Wearout: the Case of the New York City Fluid Milk Campaign," Research Bulletins 122816, Cornell University, Department of Applied Economics and Management.
- Xiao, Hui & Kinnucan, Henry W. & Kaiser, Harry M., 1998. "Advertising, Structural Change, And U.S. Non-Alcoholic Beverage Demand," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20885, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Capps, Oral & Schmitz, John D., 1991.
"Effect of Generic Advertising on the Demand for Fluid Milk: The Case of the Texas Market Order,"
Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 23(2), pages 131-140, December.
- Capps, Oral, Jr. & Schmitz, John D., 1991. "Effect Of Generic Advertising On The Demand For Fluid Milk: The Case Of The Texas Market Order," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 23(2), pages 1-10, December.
- John Lenz & Harry M. Kaiser & Chanjin Chung, 1998.
"Economic analysis of generic milk advertising impacts on markets in New York State,"
Agribusiness, John Wiley & Sons, Ltd., vol. 14(1), pages 73-83.
- Lenz, John E. & Kaiser, Harry M. & Chung, Chanjin, 1997. "An Economic Analysis of Generic Milk Advertising Impacts on Markets in New York State," Research Bulletins 122720, Cornell University, Department of Applied Economics and Management.
- Kaiser, Harry M., 1999. "Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets, 1984-1998," Research Bulletins 122684, Cornell University, Department of Applied Economics and Management.
- Kaiser, Harry M. & Chung, Chanjin, 1999.
"Impact of Generic Milk Advertising on New York State Markets,"
Research Bulletins
122677, Cornell University, Department of Applied Economics and Management.
- Kaiser, Harry M. & Chung, Chanjin, 2002. "Impact of Generic Milk Advertising on New York State Markets," Research Bulletins 122631, Cornell University, Department of Applied Economics and Management.
- Capps, O., . "Targeted Advertising and Promotion Campaigns_A Case Study of the National Pork Board," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 38(1).
- Sylvie Tchumtchoua & Ronald W. Cotterill, 2010.
"Optimal Brand and Generic Advertising Policies in a Dynamic Differentiated Product Oligopoly,"
Food Marketing Policy Center Research Reports
126, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
- Tchumtchoua, Sylvie & Cotterill, Ronald, 2010. "Optimal Brand and Generic Advertising Policies in a Dynamic Differentiated Product Oligopoly," Research Reports 149978, University of Connecticut, Food Marketing Policy Center.
- Kaiser, Harry M., 1997. "Impact of National Generic Dairy Advertising on Dairy Markets, 1984-96," Research Bulletins 122805, Cornell University, Department of Applied Economics and Management.
- Venkateswaran, Meenakshi & Kinnucan, Henry W. & Chang, Hui-Shung, 1993.
"Modeling Advertising Carryover in Fluid Milk: Comparison of Alternative Lag Specifications,"
Agricultural and Resource Economics Review, Cambridge University Press, vol. 22(1), pages 10-19, April.
- Venkateswaran, Meenakshi & Kinnucan, Henry W. & Chang, Hui-Shung (Christie), 1993. "Modeling Advertising Carryover In Fluid Milk: Comparison Of Alternative Lag Specifications," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 22(1), pages 1-10, April.
- Kinnucan, Henry W. & Venkateswaran, Meenakshi, 1990.
"Effects Of Generic Advertising On Perceptions And Behavior: The Case Of Catfish,"
Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 22(2), pages 1-15, July.
- Kinnucan, Henry W. & Venkateswaran, Meenakshi, 1990. "Effects of Generic Advertising on Perceptions and Behavior: The Case of Catfish," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 22(2), pages 137-151, December.
- Govindasamy, Ramu & Schilling, Brian J. & Sullivan, Kevin P. & Turvey, Calum G. & Brown, Logan & Puduri, Venkata S., 2004. "Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey," P Series 36728, Rutgers University, Department of Agricultural, Food and Resource Economics.
- Kaiser, Harry M., 1997.
"Impact Of National Generic Dairy Advertising On Dairy Markets, 1984-95,"
Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 29(2), pages 1-11, December.
- Kaiser, Harry M., 1997. "Impact of National Generic Dairy Advertising on Dairy Markets, 1984–95," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 29(2), pages 303-313, December.
- Kaiser, Harry M., 1996. "Impact of National Generic Dairy Advertising on Dairy Markets, 1984-95," Research Bulletins 122830, Cornell University, Department of Applied Economics and Management.
- Kinnucan, Henry W. & Chang, Hui-Shung (Christie) & Venkateswaran, Meenakshi, 1993. "Generic Advertising Wearout," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 61(03), pages 1-15, December.
- Govindasamy, Ramu & Sullivan, Kevin P. & Puduri, Venkata S. & Schilling, Brian J. & Brown, Logan, 2005. "Consumer Awareness of the Jersey Fresh Promotional Program," P Series 36729, Rutgers University, Department of Agricultural, Food and Resource Economics.
- Kaiser, Harry M., 2000. "Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets," Research Bulletins 122670, Cornell University, Department of Applied Economics and Management.
- National Economics Division, 1984. "Nationwide Adoption Of The California _solids Standards For Fluid Milk Products: Issues And Impacts," Staff Reports 277637, United States Department of Agriculture, Economic Research Service.
- Gvillo, Rejeana & Capps, Oral, Jr. & Dharmasena, Senarath, 2014. "Dynamics of Advertising and Demand for Fluid Milk in the United States: An Incomplete Demand Approach," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170265, Agricultural and Applied Economics Association.
- Kaiser, Harry M., 1998. "Impact of National Generic Dairy Advertising on Dairy Markets, 1984-97," Research Bulletins 122690, Cornell University, Department of Applied Economics and Management.
- Toan Ngoc Nguyen, 2020. "The Determinants of an Econometric Demand Model for Beverages," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 383-394.
- Kinnucan, Henry W. & Forker, Olan D., 1988. "Allocation Of Generic Advertising Funds Among Products: A Sales Maximization Approach," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 17(1), pages 1-8, April.
- Goddard, E.W. & Tielu, A., 1987. "The OMMB'S Fluid Milk Advertising," Working Papers 244815, University of Guelph, Department of Food, Agricultural and Resource Economics.
- Chanjin Chung & Harry M. Kaiser, 2000. "Determinants of temporal variations in generic advertising effectiveness," Agribusiness, John Wiley & Sons, Ltd., vol. 16(2), pages 197-214.
- Chung, Chanjin & Kaiser, Harry M., 1998. "Determinants of Temporal Variations in Advertising Effectiveness," Research Bulletins 122689, Cornell University, Department of Applied Economics and Management.
- Pritchett, James G. & Liu, Donald J. & Kaiser, Harry M., 1998. "Optimal Choice Of Generic Milk Advertising Expenditures By Media Outlet," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(1), pages 1-15, July.
- Kaiser, Harry M. & Wang, Yu & Schmit, Todd M., 2004. "Impact of Generic Milk Advertising on New York State Markets, 1986-2003," Research Bulletins 122105, Cornell University, Department of Applied Economics and Management.