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Impact of Generic Milk Advertising on New York State Markets, 1986-2003

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  • Kaiser, Harry M.
  • Wang, Yu
  • Schmit, Todd M.

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  • Kaiser, Harry M. & Wang, Yu & Schmit, Todd M., 2004. "Impact of Generic Milk Advertising on New York State Markets, 1986-2003," Research Bulletins 122105, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudarb:122105
    DOI: 10.22004/ag.econ.122105
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    References listed on IDEAS

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    1. Henry Kinnucan & Olan D. Forker, 1986. "Seasonality in the Consumer Response to Milk Advertising with Implications for Milk Promotion Policy," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 68(3), pages 562-571.
    2. Kinnucan, Henry W., 1986. "Demographic Versus Media Advertising Effects On Milk Demand: The Case Of The New York City Market," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 15(1), pages 1-9, April.
    3. Todd M. Schmit & Harry M. Kaiser, 2004. "Decomposing the Variation in Generic Advertising Response over Time," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(1), pages 139-153.
    4. Kaiser, Harry M. & Chung, Chanjin, 1999. "Impact of Generic Milk Advertising on New York State Markets," Research Bulletins 122677, Cornell University, Department of Applied Economics and Management.
    5. Thompson, Stanley R., 1974. "Sales Response To Generic Promotion Efforts And Some Implications Of Milk Advertising On Economic Surplus," Journal of the Northeastern Agricultural Economics Council, Northeastern Agricultural and Resource Economics Association, vol. 3(2), pages 1-14, October.
    6. Thompson, Stanley R., 1974. "Sales Response To Generic Promotion Efforts And Some Implications Of Milk Advertising On Economic Surplus," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 0(Number 2), pages 1-14, October.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Livestock Production/Industries; Marketing;

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