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Dimensions of donation preferences: the structure of peer and income effects

Author

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  • Michalis Drouvelis

    (University of Birmingham
    CESifo)

  • Benjamin M. Marx

    (University of Illinois)

Abstract

Charitable donations provide positive externalities and can potentially be increased with an understanding of donor preferences. We obtain a uniquely comprehensive characterization of donation motives using an experiment that varies treatments between and within subjects. Donations are increasing in peers’ donations and past subjects’ donations. These and other results suggest a model of heterogeneous beliefs about the social norm for giving. Estimation of such a model reveals substantial heterogeneity in subjects’ beliefs about and adherence to the norm. A simple fundraising strategy increases donations by an estimated 30% by exploiting previously unstudied correlations between dimensions of donor preferences.

Suggested Citation

  • Michalis Drouvelis & Benjamin M. Marx, 2021. "Dimensions of donation preferences: the structure of peer and income effects," Experimental Economics, Springer;Economic Science Association, vol. 24(1), pages 274-302, March.
    • Handle: RePEc:kap:expeco:v:24:y:2021:i:1:d:10.1007_s10683-020-09661-z
    DOI: 10.1007/s10683-020-09661-z
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    Cited by:

    1. Drouvelis, Michalis & Marx, Benjamin M., 2022. "Can charitable appeals identify and exploit belief heterogeneity?," Journal of Economic Behavior & Organization, Elsevier, vol. 198(C), pages 631-649.
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    3. Catherine C. Eckel & Hanna G. Hoover & Erin L. Krupka & Nishita Sinha & Rick K. Wilson, 2023. "Using social norms to explain giving behavior," Experimental Economics, Springer;Economic Science Association, vol. 26(5), pages 1115-1141, November.
    4. Judd B. Kessler & Andrew McClellan & James Nesbit & Andrew Schotter, 2022. "Short-term fluctuations in incidental happiness and economic decision-making: experimental evidence from a sports bar," Experimental Economics, Springer;Economic Science Association, vol. 25(1), pages 141-169, February.
    5. Michael Kurtz & Steven Furnagiev & Rebecca Forbes, 2023. "A field study on the role of incidental emotions on charitable giving," Theory and Decision, Springer, vol. 94(1), pages 167-181, January.
    6. Nadine Chlaß & Lata Gangadharan & Kristy Jones, 2023. "Charitable giving and intermediation: a principal agent problem with hidden prices," Oxford Economic Papers, Oxford University Press, vol. 75(4), pages 941-961.
    7. Kee, Jennifer & Segovia, Michelle S. & Saboury, Piruz & Palma, Marco A., 2022. "Appealing to generosity to reduce food calorie intake: A natural field experiment," Food Policy, Elsevier, vol. 110(C).
    8. David Fielding & Stephen Knowles & Ronald Peeters, 2022. "In search of competitive givers," Southern Economic Journal, John Wiley & Sons, vol. 88(4), pages 1517-1548, April.
    9. Raúl López-Pérez & Aldo Ramírez-Almudio, 2020. "Why people give to their governments: The role of outcome-oriented norms," Working Papers 2007, Instituto de Políticas y Bienes Públicos (IPP), CSIC.
    10. Sautua, Santiago I., 2022. "Donation requests following a pay rise," Journal of Economic Psychology, Elsevier, vol. 90(C).
    11. Michalis Drouvelis & Adam Isen & Benjamin M. Marx, 2019. "The Bonus-Income Donation Norm," CESifo Working Paper Series 7961, CESifo.

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    More about this item

    Keywords

    Charitable; Donation; Altruism; Warm glow; Social preferences; Peer effects; Experiment;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values

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