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How relevant are economic preferences and personality traits for individual sustainable investment behavior? A framed field experiment

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  • Gutsche, Gunnar
  • Wetzel, Heike
  • Ziegler, Andreas

Abstract

This paper analyzes the determinants of socially responsible investing (SRI) at the individual investor level. We examine data from an incentivized framed field experiment, which was part of a survey among a representative sample of financial decision makers in German households. Thus, we provide a new approach to elicit preferences for SRI. We further extend the set of potential determinants of SRI and consider all economic preferences according to Falk et al. (2018) and the Big Five personality traits. The analysis reveals that these factors are only of minor relevance in comparison to financial literacy, environmental values, and social norms.

Suggested Citation

  • Gutsche, Gunnar & Wetzel, Heike & Ziegler, Andreas, 2020. "How relevant are economic preferences and personality traits for individual sustainable investment behavior? A framed field experiment," VfS Annual Conference 2020 (Virtual Conference): Gender Economics 224542, Verein für Socialpolitik / German Economic Association.
    • Handle: RePEc:zbw:vfsc20:224542
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    References listed on IDEAS

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    More about this item

    Keywords

    Socially responsible investing; economic preferences; personality traits; framed field experiment;
    All these keywords.

    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • G02 - Financial Economics - - General - - - Behavioral Finance: Underlying Principles
    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values

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