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Voice assistants as gatekeepers for consumption? How information intermediaries shape competition

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  • Noskova, Victoriia

Abstract

In December 2020, new regulation of digital markets was proposed by European Commission. It specifically addresses main concerns raised by business behavior of operators of core services in their gatekeeping positions. However, voice assistants (or digital personal assistants, DPAs, e.g. Apple's Siri, Amazon's Alexa, Google Assistant) are not included into this regulation. In contrast, the Internal Market and Consumer Protection Committee of European Parliament suggested to include them. This paper argues that (i) voice assistants as gatekeepers for consumption should be listed among core services, (ii) some Digital Market Act's obligations need to be adopted to fit specifics of voice assistants, (iii) two relevant dimensions of power should be included into rebuttable presumptions used for competition policy and regulation: market power on voice assistants' market and ecosystem of related markets (cross-market integration criterion), (iv) growth of new gatekeepers should be prevented, among other means by stricter merger control.

Suggested Citation

  • Noskova, Victoriia, 2021. "Voice assistants as gatekeepers for consumption? How information intermediaries shape competition," Ilmenau Economics Discussion Papers 161, Ilmenau University of Technology, Institute of Economics.
    • Handle: RePEc:zbw:tuiedp:161
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    More about this item

    Keywords

    Voice Assistants; Gatekeepers; Digital Market Act; Digital Personal Assistants; Virtual Assistants; Competition in Digital Markets; Competitive Bottleneck; Information Intermediaries; Platform Competition; Smart Speakers; Siri; Alexa; Google Assistant;
    All these keywords.

    JEL classification:

    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L4 - Industrial Organization - - Antitrust Issues and Policies
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • D4 - Microeconomics - - Market Structure, Pricing, and Design

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