Measuring changes in preferences and perception due to the entry of a new brand with choice data
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References listed on IDEAS
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Cited by:
- Wiebach, Nicole & Hildebrandt, Lutz, 2012. "Explaining customers' switching patterns to brand delisting," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 1-10.
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More about this item
Keywords
Context effects; categorization; brand choice models; new brand introduction;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- C23 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Models with Panel Data; Spatio-temporal Models
- C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2008-09-29 (Industrial Competition)
- NEP-DCM-2008-09-29 (Discrete Choice Models)
- NEP-MIC-2008-09-29 (Microeconomics)
- NEP-MKT-2008-09-29 (Marketing)
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