How global are global brands? An empirical brand equity analysis
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- Childers, Terry L & Rao, Akshay R, 1992. "The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 198-211, September.
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- Neuer, Kim Dobbie, 2010. "Achieving Lisbon: The EU's R&D challenge. The role of the public sector and implications of US best practice on regional policymaking in Europe," Beiträge der Hochschule Pforzheim 137, Pforzheim University.
- Thomas Cleff & Lena Fischer & Nadine Walter, 2010. "The Provincialism Of Global Brands An Empirical Analysis Of Brand Equity Differences In Mexico And Germany," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 776-800.
- Müller, Daniel Wyn, 2012. "Titanschäume als Knochenimplantat," Beiträge der Hochschule Pforzheim 142, Pforzheim University.
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More about this item
Keywords
Global Marketing; Global Brand; Brand Equity; Brand Image; Brand Awareness; Brand Analysis; Cross-country Comparison;All these keywords.
JEL classification:
- C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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