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Digitalisierung im Handwerk - Wer profitiert und wer verliert

Author

Listed:
  • Fredriksen, Kaja
  • Runst, Petrik

Abstract

Das Handwerk ist verschiedenen technologiebedingten Veränderungen unterworfen. Es wurde bisher kaum untersucht, welche Handwerksunternehmen von dieser Entwicklung in welcher Weise betroffen sind. Handwerksbetriebe haben z.B. seit einiger Zeit die Möglichkeit, Online-Plattformen, wie MyHammer zu nutzen, um neue Kunden zu akquirieren. In dieser Studie werden Betriebe beschrieben, die diese Art der Digitalisierung in Anspruch genommen haben, und deren Auswirkungen untersucht. Insbesondere wird gezeigt, dass ein typisches Handwerksunternehmen auf MyHammer eine kleiner Betrieb ist, der nach der Reform der Handwerksordnung im Jahr 2004 gegründet wurde und über geringere formelle Qualifikationen verfügt. Zudem wird nachgewiesen, dass Meisterbetriebe, obwohl sie kommerzielle Online-Vertriebskanäle weniger häufig nutzen, mehr Erfolg haben als Nicht- Meister-Betriebe. Sie erzielen eine höhere Kundenzufriedenheit und verbleiben länger auf der Plattform. Da Meisterbetriebe eine höhere Dienstleistungsqualität aufweisen als Nicht- Meisterbetriebe, kann angenommen werden, dass die Abschaffung der Meisterpflicht seit 2004 zu einer niedrigeren durchschnittlichen Qualität im Markt geführt hat.

Suggested Citation

  • Fredriksen, Kaja & Runst, Petrik, 2016. "Digitalisierung im Handwerk - Wer profitiert und wer verliert," Göttinger Beiträge zur Handwerksforschung 8, Volkswirtschaftliches Institut für Mittelstand und Handwerk an der Universität Göttingen (ifh).
    • Handle: RePEc:zbw:ifhgbh:8
    DOI: 10.3249/2364-3897-gbh-8
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    References listed on IDEAS

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    1. Ottar Hellevik, 2009. "Linear versus logistic regression when the dependent variable is a dichotomy," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(1), pages 59-74, January.
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    Cited by:

    1. Thonipara, Anita & Proeger, Till & Bizer, Kilian, 2019. "Strukturanalyse zur Digitalisierung des Handwerks in Südniedersachsen," Göttinger Beiträge zur Handwerksforschung 30, Volkswirtschaftliches Institut für Mittelstand und Handwerk an der Universität Göttingen (ifh).
    2. Lankau, Matthias & Müller, Klaus, 2017. "Vor- und Nachteile des Meisterbriefs im Vergleich zu freiwilligen Qualifikationszertifikaten - Eine Analyse für das deutsche Handwerk," Göttinger Beiträge zur Handwerksforschung 15, Volkswirtschaftliches Institut für Mittelstand und Handwerk an der Universität Göttingen (ifh).
    3. Proeger, Till & Meub, Lukas & Thonipara, Anita & Bizer, Kilian, 2019. "Digitale Plattformen im Handwerk - eine Analyse von MyHammer und ProvenExpert," Göttinger Beiträge zur Handwerksforschung 32, Volkswirtschaftliches Institut für Mittelstand und Handwerk an der Universität Göttingen (ifh).
    4. Ines Ana Maria Jaho, 2022. "The “Sustainable Destination Structure†for Sustainable Tourist Demand - Selective Marketing for Sustainable Tourism Demand for Unpolluted Areas," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 8, ejes_v8_i.
    5. Alhusen, Harm & Bizer, Kilian & Dilekoglu, Kübra & Meub, Lukas & Proeger, Till & Thonipara, Anita, 2021. "Plattformökonomie im Handwerk: Entwicklungen, Chancen und Herausforderungen aus ökonomischer Perspektive," Göttinger Beiträge zur Handwerksforschung 57, Volkswirtschaftliches Institut für Mittelstand und Handwerk an der Universität Göttingen (ifh).

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