IDEAS home Printed from https://ideas.repec.org/p/zbw/ifhgbh/8.html
   My bibliography  Save this paper

Digitalisierung im Handwerk - Wer profitiert und wer verliert

Author

Listed:
  • Fredriksen, Kaja
  • Runst, Petrik

Abstract

Das Handwerk ist verschiedenen technologiebedingten Veränderungen unterworfen. Es wurde bisher kaum untersucht, welche Handwerksunternehmen von dieser Entwicklung in welcher Weise betroffen sind. Handwerksbetriebe haben z.B. seit einiger Zeit die Möglichkeit, Online-Plattformen, wie MyHammer zu nutzen, um neue Kunden zu akquirieren. In dieser Studie werden Betriebe beschrieben, die diese Art der Digitalisierung in Anspruch genommen haben, und deren Auswirkungen untersucht. Insbesondere wird gezeigt, dass ein typisches Handwerksunternehmen auf MyHammer eine kleiner Betrieb ist, der nach der Reform der Handwerksordnung im Jahr 2004 gegründet wurde und über geringere formelle Qualifikationen verfügt. Zudem wird nachgewiesen, dass Meisterbetriebe, obwohl sie kommerzielle Online-Vertriebskanäle weniger häufig nutzen, mehr Erfolg haben als Nicht- Meister-Betriebe. Sie erzielen eine höhere Kundenzufriedenheit und verbleiben länger auf der Plattform. Da Meisterbetriebe eine höhere Dienstleistungsqualität aufweisen als Nicht- Meisterbetriebe, kann angenommen werden, dass die Abschaffung der Meisterpflicht seit 2004 zu einer niedrigeren durchschnittlichen Qualität im Markt geführt hat.

Suggested Citation

  • Fredriksen, Kaja & Runst, Petrik, 2016. "Digitalisierung im Handwerk - Wer profitiert und wer verliert," Göttinger Beiträge zur Handwerksforschung 8, Volkswirtschaftliches Institut für Mittelstand und Handwerk an der Universität Göttingen (ifh).
    • Handle: RePEc:zbw:ifhgbh:8
    DOI: 10.3249/2364-3897-gbh-8
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/191826/1/ifh-gbh-08-2016.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.3249/2364-3897-gbh-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ottar Hellevik, 2009. "Linear versus logistic regression when the dependent variable is a dichotomy," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(1), pages 59-74, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Thonipara, Anita & Proeger, Till & Bizer, Kilian, 2019. "Strukturanalyse zur Digitalisierung des Handwerks in Südniedersachsen," Göttinger Beiträge zur Handwerksforschung 30, Volkswirtschaftliches Institut für Mittelstand und Handwerk an der Universität Göttingen (ifh).
    2. Lankau, Matthias & Müller, Klaus, 2017. "Vor- und Nachteile des Meisterbriefs im Vergleich zu freiwilligen Qualifikationszertifikaten - Eine Analyse für das deutsche Handwerk," Göttinger Beiträge zur Handwerksforschung 15, Volkswirtschaftliches Institut für Mittelstand und Handwerk an der Universität Göttingen (ifh).
    3. Ines Ana Maria Jaho, 2022. "The “Sustainable Destination Structure†for Sustainable Tourist Demand - Selective Marketing for Sustainable Tourism Demand for Unpolluted Areas," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 8, ejes_v8_i.
    4. Proeger, Till & Meub, Lukas & Thonipara, Anita & Bizer, Kilian, 2019. "Digitale Plattformen im Handwerk - eine Analyse von MyHammer und ProvenExpert," Göttinger Beiträge zur Handwerksforschung 32, Volkswirtschaftliches Institut für Mittelstand und Handwerk an der Universität Göttingen (ifh).
    5. Alhusen, Harm & Bizer, Kilian & Dilekoglu, Kübra & Meub, Lukas & Proeger, Till & Thonipara, Anita, 2021. "Plattformökonomie im Handwerk: Entwicklungen, Chancen und Herausforderungen aus ökonomischer Perspektive," Göttinger Beiträge zur Handwerksforschung 57, Volkswirtschaftliches Institut für Mittelstand und Handwerk an der Universität Göttingen (ifh).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lössbroek, Jelle & Radl, Jonas, 2019. "Teaching older workers new tricks: workplace practices and gender training differences in nine European countries," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 39(10), pages 2170-2193.
    2. Bruno S. Frey & Anthony Gullo, 2021. "Does Sports Make People Happier, or Do Happy People More Sports?," Journal of Sports Economics, , vol. 22(4), pages 432-458, May.
    3. Zsuzsa Blasko & Artur Pokropek & Joanna Sikora, 2018. "Science career plans of adolescents: patterns, trends and gender divides," JRC Research Reports JRC109135, Joint Research Centre.
    4. Ben Baumberg Geiger & René Böheim & Thomas Leoni, 2018. "The growing American health penalty: International trends in the employment of older workers with poor health," Department of Economics Working Papers wuwp271, Vienna University of Economics and Business, Department of Economics.
    5. Genova, Christian & Umberger, Wendy J. & Peralta-Sanchez, Maria-Alexandra & Newman, Suzie & Zeng, Di, 2021. "The Impact of Smallholder Vegetable Production on Rural Vietnamese Children’s Nutrition Outcomes," 2021 Conference, August 17-31, 2021, Virtual 315293, International Association of Agricultural Economists.
    6. Bruno Arpino & Chiara Pronzato & Lara Tavares, 2014. "The Effect of Grandparental Support on Mothers’ Labour Market Participation: An Instrumental Variable Approach," European Journal of Population, Springer;European Association for Population Studies, vol. 30(4), pages 369-390, November.
    7. Jana Eßer & Manuel Frondel & Stephan Sommer, 2023. "Soziale Normen und der Emissionsausgleich bei Flügen: Evidenz für deutsche Haushalte [Social Norms and Flight Emission Offsets: Evidence for German Households]," AStA Wirtschafts- und Sozialstatistisches Archiv, Springer;Deutsche Statistische Gesellschaft - German Statistical Society, vol. 17(1), pages 71-99, March.
    8. Bharati, Tushar & Jetter, Michael & Malik, Muhammad Nauman, 2024. "Types of communications technology and civil conflict," Journal of Development Economics, Elsevier, vol. 170(C).
    9. Jacobo Muñoz-Comet & Stephanie Steinmetz, 2020. "Trapped in Precariousness? Risks and Opportunities of Female Immigrants and Natives Transitioning from Part-Time Jobs in Spain," Work, Employment & Society, British Sociological Association, vol. 34(5), pages 749-768, October.
    10. Paul Allison, 2020. "Better predicted probabilities from linear probability models with applications to multiple imputation," 2020 Stata Conference 1, Stata Users Group.
    11. Xiao, Jing & Lindholm Dahlstrand, Åsa, 2021. "Skill-biased acquisitions? Human capital and target employee mobility in small technology firms," Papers in Innovation Studies 2021/12, Lund University, CIRCLE - Centre for Innovation Research.
    12. Kjellsson, Sara, 2013. "Accumulated occupational class and self-rated health. Can information on previous experience of class further our understanding of the social gradient in health?," Social Science & Medicine, Elsevier, vol. 81(C), pages 26-33.
    13. Mathieu Despard & Stephen Roll & Michal Grinstein‐Weiss & Bradley Hardy & Jane Oliphant, 2023. "Can behavioral nudges and incentives help lower‐income households build emergency savings with tax refunds? Evidence from field and survey experiments," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 245-263, January.
    14. Ryu Koide & Lewis Akenji, 2017. "Assessment of Policy Integration of Sustainable Consumption and Production into National Policies," Resources, MDPI, vol. 6(4), pages 1-21, September.
    15. Janina Seutter & Jürgen Neumann, 2024. "Reviewing the simple things – How ease of evaluation affects online rating behavior," Working Papers Dissertations 120, Paderborn University, Faculty of Business Administration and Economics.
    16. Brooks, Matthew M, 2019. "Differential Attainment of Affordable Housing among America’s Ethnoracial Groups; 2005-2017," SocArXiv qnvjr, Center for Open Science.
    17. Mathieu P A Steijn & Pierre-Alexandre Balland & Ron Boschma & David L Rigby, 2023. "Technological diversification of U.S. cities during the great historical crises," Journal of Economic Geography, Oxford University Press, vol. 23(6), pages 1303-1344.
    18. Thomas Hansen & Britt Slagsvold & Marijke Veenstra, 2017. "Educational inequalities in late-life depression across Europe: results from the generations and gender survey," European Journal of Ageing, Springer, vol. 14(4), pages 407-418, December.
    19. Kjellsson, Sara, 2018. "," Working Paper Series 2/2018, Stockholm University, Swedish Institute for Social Research.
    20. William N. Goetzmann & Dasol Kim, 2018. "Negative bubbles: What happens after a crash," European Financial Management, European Financial Management Association, vol. 24(2), pages 171-191, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:ifhgbh:8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/ifgoede.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.