Factors Influencing Organizations’ Responses on Employer Review Platforms

In the digital age, where online reviews hold significant influence, organizations face the challenge of maintaining a positive online reputation. Negative reviews, particularly on employer platforms, can have lasting consequences, influencing prospective talent and shaping organizational success. While a growing body of literature investigates organizational response strategies to consumer reviews, only limited research attention has been brought to the responding behavior on employer review platforms. To close this gap, our study examines the factors correlated with an organization’s tendency to respond to employee reviews. We propose that the sense of community that organizations communicate through their identity claims, the consensus on a review, and the reviewers’ job position play crucial roles in shaping these responses. We explore whether these relationships are moderated by the ratings organizations hold on the platform. Grounded in empirical data from 872 job advertisements and 74,786 ratings and reviews on Kununu, our findings provide valuable insights into how organizations navigate employee reviews.