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Strategies and challenges of internationalisation in BRIC-countries: Empirical results from the German agribusiness

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  • Heyder, Matthias
  • Theuvsen, Ludwig

Abstract

The objective of this paper is to identify the strategies and instruments that agribusiness companies currently use to cope with the globalisation of agricultural markets. This aim is achieved by means of presenting the empirical results of an online and telephone survey that was undertaken between April and August 2010 with the participation of 113 German agribusiness firms. The majority of respondents expect that the importance of the markets in the BRIC countries will increase remarkably in the future. For developing international business activities, comparatively simple strategies such as direct and indirect exports via domestic and international traders are most widely used. This may be the result of challenges the agribusiness companies are facing in the context of handling international markets, especially in BRIC countries.

Suggested Citation

  • Heyder, Matthias & Theuvsen, Ludwig, 2011. "Strategies and challenges of internationalisation in BRIC-countries: Empirical results from the German agribusiness," IAMO Forum 2011: Will the "BRICs Decade" Continue? – Prospects for Trade and Growth 22, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO).
    • Handle: RePEc:zbw:iamo11:22
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    References listed on IDEAS

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    More about this item

    Keywords

    agribusiness; internationalisation; firm strategy; BRIC;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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