IDEAS home Printed from https://ideas.repec.org/p/zbw/fhfwps/21.html
   My bibliography  Save this paper

Wie beeinflussen die Namen von Fleischersatzprodukten die Akzeptanz der Verbraucher?

Author

Listed:
  • Graf, Erika
  • Franz, Catharina
  • Rugbarth, Matthias
  • Schmidt, Leonard

Abstract

Fleischersatzprodukte sind auf dem Vormarsch. Wie beeinflusst die Namensgebung von Fleischersatzprodukten deren Akzeptanz? In einer quantitativen Omnibusbefragung werden sechs Produktnamen für Fleischersatzprodukte hinsichtlich der Kaufpräferenz bewertet. Die Befragten werden zu den von ihnen präferierten Produktnamen befragt. Dabei wird nach der Ernährungsform der Probanden unterschieden. Die Produktnamen differenzieren sich durch dieStärke der Assoziation zu Fleischprodukten. Darüber hinaus wurde getestet, inwiefern Verbraucher Bezeichnungen, die typischerweise mit fleischbeinhaltenden Produkten in Verbindung gebracht werden, für die Namensgebung bei Fleischersatzprodukten akzeptieren. Die Ergebnisse zeigen keine Präferenz der Produktnamen in Abhängigkeit der Ernährungsform der Probanden.Die Vermutung, dass Fleischersatzprodukte, die mit Fleischprodukten assoziiert werden, zu einer geringeren Akzeptanz bei fleischlosen Anhängern führen, konnte nicht bestätigt werden. Die Akzeptanz von Namenszusätzen wie z.B. 'Wurst' oder 'Schnitzel' war für alle Ernährungsformen gleichermaßen gegeben. Hinsichtlich des Geschlechtes lassen sich keine Unterschiede in der Präferenz feststellen. Dies bedeutet für die Praxis, dass bei der Namensgebung von Fleischersatzprodukten die Assoziation zu fleischhaltigen Produkten wenig Einfluss auf deren Akzeptanz hat.

Suggested Citation

  • Graf, Erika & Franz, Catharina & Rugbarth, Matthias & Schmidt, Leonard, 2021. "Wie beeinflussen die Namen von Fleischersatzprodukten die Akzeptanz der Verbraucher?," Working Paper Series 21, Frankfurt University of Applied Sciences, Faculty of Business and Law.
    • Handle: RePEc:zbw:fhfwps:21
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/247798/1/1780414471.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Liad Weiss & Gita V. Johar, 2013. "Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(1), pages 185-201.
    2. Hagen, Tobias & Saki, Siavash & Scheel-Kopeinig, Sabine, 2021. "start2park - determining, explaining and predicting cruising for parking," Working Paper Series 20, Frankfurt University of Applied Sciences, Faculty of Business and Law.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hagen, Tobias & Hamann, Jonas & Saki, Siavash, 2022. "Discretization of urban areas using POI-based tesselation," Working Paper Series 23, Frankfurt University of Applied Sciences, Faculty of Business and Law.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian, 2023. "Examining post-purchase consumer responses to product automation," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 530-550, May.
    2. Hwang, YooHee & Shin, Joongwon & Mattila, Anna S., 2018. "So private, yet so public: The impact of spatial distance, other diners, and power on solo dining experiences," Journal of Business Research, Elsevier, vol. 92(C), pages 36-47.
    3. Tang, Honghong & Li, Lin & Su, Song, 2022. "Experiencing less leads to the use of more: The effect of a scarcity mindset on product usage," Journal of Business Research, Elsevier, vol. 149(C), pages 139-148.
    4. Savita Hanspal & P. Raj Devasagayam, 2017. "Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods," SAGE Open, , vol. 7(1), pages 21582440166, January.
    5. Kim, Aekyoung & Briley, Donnel, 2020. "Finding the self in chance events," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 853-867.
    6. Hingston, Sean T. & Whelan, Jodie, 2024. "What’s mine is mine, what’s yours is yours: Contamination concerns enhance psychological ownership," Journal of Business Research, Elsevier, vol. 178(C).
    7. Gaetano Miceli & Maria Antonietta Raimondo, 2020. "Creativity in the marketing and consumer behavior literature: a structured review and a research agenda," Italian Journal of Marketing, Springer, vol. 2020(1), pages 85-124, March.
    8. Borau, Sylvie & Bonnefon, Jean-François, 2020. "Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability," Journal of Business Research, Elsevier, vol. 120(C), pages 498-508.
    9. Charan K. Bagga & Neil Bendle & June Cotte, 2019. "Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 97-117, January.
    10. Cait Lamberton & Kelly Goldsmith, 2020. "Ownership: A Perennial Prize or a Fading Goal? A Curation, Framework, and Agenda for Future Research [“Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice o," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(2), pages 301-309.
    11. Handberg, Øyvind Nystad, 2018. "No sense of ownership in weak participation: a forest conservation experiment in Tanzania," Environment and Development Economics, Cambridge University Press, vol. 23(4), pages 434-451, August.
    12. Leonardo M. Raimundo & João F. Proença, 2023. "The Influence of Sustainability on Psychological Ownership in Services Based on Temporary Access," Sustainability, MDPI, vol. 15(14), pages 1-35, July.
    13. Hagen, Tobias & Hamann, Jonas & Saki, Siavash, 2022. "Discretization of urban areas using POI-based tesselation," Working Paper Series 23, Frankfurt University of Applied Sciences, Faculty of Business and Law.
    14. Anderie, Lutz & Hönig, Michaela, 2023. "Untersuchungen zum Potenzial von Metaverse," Working Paper Series 27, Frankfurt University of Applied Sciences, Faculty of Business and Law.
    15. de Bellis, Emanuel & Venkataramani Johar, Gita, 2020. "Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption," Journal of Retailing, Elsevier, vol. 96(1), pages 74-87.
    16. Kirk, Colleen P. & McSherry, Bernard & Swain, Scott D., 2015. "Investing the self: The effect of nonconscious goals on investor psychological ownership and word-of-mouth intentions," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 58(C), pages 186-194.
    17. Kun Zhou & Jun Ye & Xiao-xiao Liu, 2023. "Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance," Marketing Letters, Springer, vol. 34(1), pages 55-68, March.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:fhfwps:21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/fwfhfde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.