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Fortnite: The business model pattern behind the scene

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  • Schöber, Timo
  • Stadtmann, Georg

Abstract

We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and we analyse several features from a marketing perspective.

Suggested Citation

  • Schöber, Timo & Stadtmann, Georg, 2020. "Fortnite: The business model pattern behind the scene," Discussion Papers 415, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics.
    • Handle: RePEc:zbw:euvwdp:415
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    References listed on IDEAS

    as
    1. Mohan, Bhavya & Chandon, Pierre & Riis, Jason, 2015. "Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes," Journal of Marketing Behavior, now publishers, vol. 1(1), pages 75-107, May.
    2. Sucharita Chandran & Vicki G. Morwitz, 2006. "The Price of "Free"-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(3), pages 384-392, October.
    3. Raghubir, Priya & Morwitz, Vicki G. & Santana, Shelle, 2012. "Europoly Money: How Do Tourists Convert Foreign Currencies to Make Spending Decisions?," Journal of Retailing, Elsevier, vol. 88(1), pages 7-19.
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    Cited by:

    1. Georg Stadtmann & Christian Pierdzioch & Timo Schöber, 2020. "Law of one price: BigMac versus Fortnite - A Note," Economics Bulletin, AccessEcon, vol. 40(4), pages 3338-3348.
    2. Moritz, Karl-Heinz & Schöber, Timo & Stadtmann, Georg, 2020. "Product differentiation in video games: A closer look at Fortnite's success," Discussion Papers 419, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics.

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