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Marketing-Erfolgsfaktoren bei Innovationen: Eine kritische Analyse der Studien von Cooper und Kleinschmidt

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  • Rüdiger, Mathias

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  • Rüdiger, Mathias, 1997. "Marketing-Erfolgsfaktoren bei Innovationen: Eine kritische Analyse der Studien von Cooper und Kleinschmidt," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 462, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    • Handle: RePEc:zbw:cauman:462
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    References listed on IDEAS

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    1. anonymous, 1995. "Options offer clue to market expectations," Economics Update, Federal Reserve Bank of Atlanta, issue Jul, pages 1-5.
    2. Simon van Norden & Huntley Schaller & ), 1995. "Regime Switching in Stock Market Returns," Econometrics 9502002, University Library of Munich, Germany.
    3. Maher, G.P.M., 1995. "Loss Reserves in the London Market," British Actuarial Journal, Cambridge University Press, vol. 1(4), pages 689-760, October.
    4. Kleinschmidt, Elko & Geschka, Horst & Cooper, Robert, 1996. "Erfolgsfaktor Markt - kundenorientierte Produktinnovationen," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 5441, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    5. Frank M. Bass & Jerry Wind, 1995. "Introduction to the Special Issue: Empirical Generalizations in Marketing," Marketing Science, INFORMS, vol. 14(3_supplem), pages 1-5.
    6. -, 1995. "After land reform, the market?," Sede de la CEPAL en Santiago (Estudios e Investigaciones) 30562, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
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