Fast approximation methods for sales force deployment
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- Bernd Skiera & Sönke Albers, 1998.
"COSTA: Contribution Optimizing Sales Territory Alignment,"
Marketing Science, INFORMS, vol. 17(3), pages 196-213.
- Skiera, Bernd & Albers, Sönke, 1996. "COSTA: Contribution optimizing sales territory alignment," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 408, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
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Keywords
Marketing models; sales force sizing; salesman location; sales territory alignment; sales resource allocation;All these keywords.
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