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Case Study Of Corporate Communication: Lenovo Nominations Campaign For 2008 Olympic Torchbearers

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  • Lizhe Xu

Abstract

Lenovo is one of the world’s largest makers of personal computers. As a global company and an international famous brand, Lenovo does not only commit itself to market share growth of customers and products, but also desires to broaden itself success from products to sponsorships. This essay will analyse this campaign based on five core concepts which includes stakeholder, stakeholder management, corporate identity, corporate reputation and corporate social responsibility with presenting a critique. Key Words: Lenovo, corporate, communication, corporate communication, olympic Policy

Suggested Citation

  • Lizhe Xu, 2020. "Case Study Of Corporate Communication: Lenovo Nominations Campaign For 2008 Olympic Torchbearers," Working papers 2020-36-08, Voice of Research.
    • Handle: RePEc:vor:issues:2020-36-08
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    References listed on IDEAS

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    1. Fry, Marie-Louise & Polonsky, Michael, 2004. "Introduction: special issue on examining marketing's unintended consequences," Journal of Business Research, Elsevier, vol. 57(11), pages 1209-1210, November.
    2. Fry, Marie-Louise & Polonsky, Michael Jay, 2004. "Examining the unintended consequences of marketing," Journal of Business Research, Elsevier, vol. 57(11), pages 1303-1306, November.
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