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Introduction: special issue on examining marketing's unintended consequences

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  • Fry, Marie-Louise
  • Polonsky, Michael

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  • Fry, Marie-Louise & Polonsky, Michael, 2004. "Introduction: special issue on examining marketing's unintended consequences," Journal of Business Research, Elsevier, vol. 57(11), pages 1209-1210, November.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:11:p:1209-1210
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    Cited by:

    1. Lizhe Xu, 2020. "Case Study Of Corporate Communication: Lenovo Nominations Campaign For 2008 Olympic Torchbearers," Working papers 2020-36-08, Voice of Research.
    2. Angela R. Dobele & Kate Westberg & Marion Steel & Kris Flowers, 2014. "An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry," Business Strategy and the Environment, Wiley Blackwell, vol. 23(3), pages 145-159, March.
    3. Jingan Zhu & Yalun Li & Ping Jiang & Biao Hu & Liang Emlyn Yang, 2020. "Analysis on the Dynamic Evolution of Bioenergy Industry in the Yangtze River Delta Based on Multilevel Social Network Theory," Energies, MDPI, vol. 13(23), pages 1-21, December.
    4. M. Paula Fitzgerald & Cait Poynor Lamberton & Michael F. Walsh, 2016. "Will I Pay for Your Pleasure? Consumers’ Perceptions of Negative Externalities and Responses to Pigovian Taxes," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 355-377.
    5. Dionysis Skarmeas & Constantinos N. Leonidou & Charalampos Saridakis & Giuseppe Musarra, 2020. "Pathways to Civic Engagement with Big Social Issues: An Integrated Approach," Journal of Business Ethics, Springer, vol. 164(2), pages 261-285, June.

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